How to open a flower shop from scratch? How to open a flower business from scratch

In this material:

If you walk around any city, you will see that the flower business is quite popular today. In each locality there are several small stalls and large salons. And here many people have a question as to whether the flower business is profitable and how much. Can selling flowers bring a decent profit in such fierce competition? Actually yes! But only if you open a flower business in stages and approach this issue responsibly and competently. To do this, you need to correctly determine the type of product, find a good place to sell it and attract customers. In this case, business profitability can reach a decent level in a short time.

On the way to success

Flower trading can be very profitable if developed. A businessman who establishes his own production of products, that is, grows his own flowers, can get even more profit. However, such a development of events is only possible for those who can calculate everything correctly and feel all the subtleties of this type of activity. The flower business has some nuances, namely the features of the products themselves, which have a short sales period. For this reason, it is necessary to purchase all the necessary equipment to extend this period.

To get a good result, there is no need for huge investments, but you will still have to spend money on certain equipment for the flower business and suitable premises, since this product is considered quite fancy. For a business to be successful, you need to offer customers only high-quality products, and for this, fresh fresh flowers must always be available. If an entrepreneur does not have the opportunity to grow products for sale on his own, he needs to find reliable suppliers. It is especially important that the supply system does not fail at times of high demand, that is, on holidays.

An important factor is the ability of a businessman to create a favorable environment for clients. The desire of customers to return here largely depends on the atmosphere that prevails in the retail outlet. A competent approach and clear calculations are a very important component of any business, but selling flowers is also a creative activity, so you need to love your business and do it with inspiration.

If a businessman has good taste, he will be able to choose the right range of products and decorate the premises. It is important to take care of advertising, as this point is one of the most important mandatory expenses.

How to organize a flower business?

If a person is going to start his own business for the first time, he should read special literature on how to organize a flower business and deal with issues of Russian legislation. It is best to register as an individual entrepreneur, since in this case there will be the best conditions for retail trade. If it is too difficult to deal with organizational issues on your own, you should seek help from professionals who, for a fee, will help you set up and run your business.

If a novice entrepreneur decides to open a flower business, where to start is the first question he asks himself. You should start by defining your own niche. When it comes to flowers, you need to choose the right location of the outlet to avoid unnecessary competition. Please note that this place must be crowded. It's best to look at areas near schools and vocational schools.

The next step is to find a good, reliable supplier. Difficulties most often arise at this stage. Entrepreneurs often have to go through a lot of trouble before they can find a good supplier. Flowers need to be purchased on time, but with a small supply. This is especially important during the holidays. In this case, a warehouse with appropriate equipment should be provided in the retail premises.

As for how to start a flower business, the first stage involves mandatory investments in advertising. This is the only way people can find out about the new store. Then everything depends on the quality of the products, prices and level of service. If all this is at a high level, there will be many regular customers. It is quite possible that in the future you will even have to expand your business and hire assistants. Sellers in a flower salon must be creative, energetic and sociable people.

A store

If an entrepreneur already has experience in running a business, it will be much easier for him to decide on the amount of work he can afford. Another thing is novice businessmen. If you don’t have serious experience, you shouldn’t immediately invest large sums in a flower business. It is better to start with a small retail outlet, that is, become a representative of the smallest business.

With a minimum investment, you can even organize your own store on the World Wide Web. This is quite convenient and has become quite popular lately. It is enough to organize a warehouse, arrange timely delivery for constant replenishment of the warehouse, and then accept orders via the Internet and deliver flowers to customers. Earnings will depend on the quality of products and the efficiency of couriers.

Having your own salon will require several large investments. Here you already need to spend money not only on renting a warehouse, but also on decorating a retail space. Exotic plants have become quite popular lately. Moreover, you can sell not only cut flowers, but also potted plants, as well as related products. During the period between holidays, such goods make up a significant percentage of revenue. Some entrepreneurs go even further and supplement the flower business with holiday products and gifts. You can allocate several shelves for toys and put a rack with postcards to generate additional income and attract even more customers.

One of the most common types of retail outlets for selling flowers lately is the department in the pavilion. As a rule, they are located in crowded places, but are rented for a reasonable rent. Thus, the pavilion will generate good income at low costs.

A classic option is a flower shop. It can be equipped on the ground floor of a residential building or built as a separate building. Investments in this case will be significant, since everything will have to be equipped correctly. Typically, stores have enough space to offer customers a wide range of products. It is better that these flowers range from expensive to economical options in order to attract as many customers as possible.

Equipment costs

In order to organize your own retail outlet for selling flowers, you will not need huge investments. However, if a businessman plans to sell fashionable exotic plants, they will need to create the necessary microclimate for long-term storage. If the point’s task is only to sell flowers and bouquets of ordinary varieties, the costs will be significantly less. In addition to the products themselves, you will need wrapping paper for bouquets, ribbons and special tools.

The room itself must be equipped with air conditioning, a refrigerator, special shelving and a table for processing plants. Roses and carnations are in greatest demand. Depending on the seasonality, you can purchase other options, for example, tulips or asters. Orchids have become quite popular in recent years.

Location of the outlet

As for whether it is profitable to sell flowers, this largely depends on how well the outlet is located. If the area is passable and crowded, this is a huge plus. However, here you need to pay attention to the presence of competitors. It happens that in one place there are several stores with similar products, which already reduces the level of profitability several times.

Experts say that the most profitable places for selling flowers are areas near restaurants and concert halls, near schools and other educational institutions.

Flower shops can often be found at intersections of busy streets and bus stops. Such places are well suited for flower trading, as they are easily accessible by car.

Will the flower business be promising?

If a person is going to invest a certain amount of money, he must know how to open a flower business and be sure that it will bring a certain profit. As for the sale of flowers, the prospects are very good, since such products will always be in demand, and on certain days of the year there is no end to customers. However, in order for a retail outlet to bring good profits, you must be able to properly store and sell flowers.

Considering that plants are very delicate products, they must be handled with extreme caution. Moreover, a considerable percentage will be written off, and this cannot be avoided. However, the purchase price of flowers is small, so you can make a markup that will cover the costs many times over. And here again the correct choice of supplier becomes very important.

If you organize a medium-sized retail outlet, you can spend 50-100 thousand rubles. This will be enough to purchase normal equipment and purchase products for the first time. With the right approach, you can achieve good results, and the business will pay off quickly. At first, it is best to work on your own in order to delve into all the nuances of the flower business as much as possible, and after that, if necessary, you can hire assistants.

	Investments: Investments 2,000,000 - 3,500,000 ₽ The Arya Group company operates under the Arya Home brand and is the largest supplier of Turkish home textiles in Russia. The Arya Home brand has been confidently holding a leading position in wholesale and retail trade for 25 years. This is confirmed by the opening of more than 60 retail stores and their successful operation. This year the company has prepared a program for the development of franchising in…
	Investments: Investments 199,000 - 280,000 rubles. We are a young company, but we have many plans for the future. The founder of the project is a teacher, speech pathologist and speech therapist with extensive experience in working with children. It was work in the field of education that became the origin of this project. Our children now spend too much time watching TV and computers, playing with plastic toys. We really wanted to return to...
	Investments: Investments 800,000 - 1,700,000 rubles. The Sushi Mag chain of stores is a dynamically developing chain of sushi shops. The first store was opened in 2011, during which time we opened 40 stores in the chain, including franchisee outlets. The network territory is St. Petersburg, Novosibirsk and Krasnoyarsk. The sushi format of the Sushi Mag store makes it attractive to both schoolchildren and white-collar workers. We are one of the first to...
	Investments: Investments 5,000,000 - 10,000,000 rubles. Bella Potemkina is a famous Russian designer. The main motivator for Bella to develop her brand was the desire to bring true beauty to the Russian fashion market, which was literally strangled by the plastic mass market. The theme of the first BELLA POTEMKINA collection was sophisticated vintage. Skirts with angels on silk, luxurious garden flowers on linen, white lace collars and cuffs - a little retro, a little chic,…
	Investments: 400,000 - 800,000 rubles. The Sumarokov Brothers Workshop is a production and trading company. We produce equipment for growing plants in home, greenhouse and other conditions. Our main products are growboxes - special “cabinets” with temperature, lighting and humidity control, in which our clients grow various plants. We are also official dealers of related products from Europe necessary for progressive crop production. Franchise Description...
	Investments: from RUB 1,200,000. The Sweet Berry company has been working in the children's fashion industry for more than 9 years in the middle price segment. The company's federal dealer network has been developing since 2006 and has more than 250 points of sale, represented in more than 50 cities of Russia and the CIS countries. Designers in Italy and a design department in Russia allow the company to navigate not only global trends, but...
	Investments: from RUB 1,500,000. Stabilized plants, mosses and flower arrangements are widely used all over the world to decorate the interiors of offices, banks, hotels, shopping centers, car showrooms, reception areas, shop windows, exhibition stands, conference rooms, any public premises, as well as apartments, cottages, and villas. However, in the cities of Russia this niche is still quite free, and you have every chance to take a leadership position in your region.…
	Investment: 65,000 - 99,000 rub. ARTprinters is a simple, profitable, interesting business. At the same time, it is based on a unique and exclusive service - digital painting of nails, flowers and any small items (phones, souvenirs, Easter eggs, etc.) Equipment you will need: a special printer, a computer, a couple of tables and a chair. Accordingly, there is no need to rent large areas. You can open a studio at home. Need not…
	Investments: from 500,000 rub. VeGa Flowers is a young, rapidly growing franchise based on uniqueness and originality, as well as the absence of a complete analogue of its product, a stabilized bouquet from VeGa Flowers, which retains the properties of natural freshness for many years, without requiring watering or care. It is absolutely environmentally friendly and hypoallergenic. Such a miracle is possible thanks to the replacement of water in the plant itself with...
	Investments: from RUB 250,000. TerraFiori company. Absolute Imitation of Living Flowers. Founded in 2012. Flowers made from ecological silicone are a unique product, an innovation in the world of floral decoration! The geography of the business is the entire Russian Federation and CIS countries. The advantages of these colors: They fully convey the appearance, color and even tactile perception of living plants; Dust resistant; No maintenance required; Frost-resistant; Hypoallergenic; Large, constantly expanding assortment (roses,…

The idea of ​​starting your own business has probably occurred to every person. And the flower trade is considered a relatively profitable business, because it’s hard to imagine the holidays without them. What is selling flowers? A business plan must take into account even the smallest details. So how to start trading and make it profitable?

Selling flowers: business plan

Of course, first you need to sort out some little things. In particular, you need to draw up an accurate and detailed business plan:

• Research the sales market.
• Choose a place to purchase goods.
• Complete the necessary documents.
• Find a place to rent.
• Purchase the necessary equipment and goods.
• Hire staff.
• Calculate the amount of starting capital.
• Conduct an advertising campaign.

If you are interested in how to start selling flowers, then you should know that when creating any business, every little detail is important. This is the only way to make it truly profitable.

What documents are needed to trade plants?

It should be noted right away that a license to sell flowers is not required. Therefore, you just need to register either an LLC or an individual entrepreneur with the tax service. Sole proprietorship is suitable for you if you intend to work exclusively with individuals. This option has some advantages, such as a simplified accounting system, as well as lower taxes.

If you are not the sole owner of a store and plan to expand your business and cooperate with different companies, it is better to register a Limited Liability Company.

Where to rent a room?

If you are planning to start a flower selling business, you should know that the location of your store is extremely important. Therefore, it is best to rent a room somewhere in a busy place, for example, in the central part of the city, in a tourist area, in a shopping center, etc.

Naturally, premises in a busy area will cost more. But a favorable location largely determines the success of trade.

After all, quite often people buy flowers impulsively, without planning it in advance. Therefore, it is important that your store is on the path of a person who is going to purchase a beautiful bouquet.

As for the store itself, it is desirable that it be spacious. Then buyers will not have to crowd into a tiny room.

Try to arrange the flowers so that they are visible from anywhere in the store - this way the client will have the opportunity to independently choose the best plants.

What equipment do you need to get started?

As already mentioned, flowers are a product that quickly deteriorates. Therefore, you need to raise money in advance for the necessary equipment. After all, without it, selling flowers is simply impossible. The business plan should include the purchase of the following materials:

• To begin with, you will need a refrigerator, since in the hot season it is important to keep the flowers fresh.

• But in the winter months, the main threat to the product is cold. Therefore, you need to purchase a special thermal curtain.

• A store full of flowers must have an air conditioning system, which will help create optimal temperature conditions at any time of the year.

• Don’t forget about stands, tables for florists and other furniture necessary for creating bouquets of furniture.

• Most likely, in addition to fresh-cut flowers, you will sell some other products - these will also require furniture, such as racks and shelves.

• To preserve flowers, buckets, vases, sprayers and some other devices are needed.

• By the way, make sure there is enough water in the store.

• You will also need a cash register. By the way, as your business develops, when there are more and more regular customers, you will probably need a computer and special software. They will facilitate the process of tracking sales, and also simplify the work of the accountant.

This is a list of basic purchases. You can buy the rest of the things you need for work after the store opens.

Basic consumables: what to buy?

Naturally, the main thing in your business is fresh, fresh-cut flowers. Today, their market in our country is sufficiently developed; only 45% of products come to us from abroad. You just need to find a company that grows or delivers flowers and draw up an agreement with it. By the way, many organizations use a flower franchise.

Many novice businessmen ask what plants to buy. According to statistical studies, roses are the most popular.

Chrysanthemums take second place, and carnations take third place. Therefore, these flowers must be present in your store’s assortment.

Naturally, you can purchase almost any plants that are useful for creating bouquets. And don’t forget about the so-called seasonal ones - for several weeks (or even days) a year, snowdrops, anemones and tulips become especially popular.

Of course, selling flowers is a profitable business. But in order to increase your income, you should think about creating compositions. For this purpose, it is best to hire an experienced, talented florist. He will create original bouquets from ordinary flowers - compositions are usually more expensive. In this case, you will need some materials: gift wrapping, paper, ribbons, bows, rhinestones and other decorations.

By the way, selling flowers in pots is an interesting and profitable idea. Such plants are more expensive, but with proper care they can be preserved for months. In addition, indoor flowers are popular gifts because, unlike cut flowers, they do not fade.

We hire workers

A flower selling business can become truly successful, but only with the right approach. It's no secret that the effectiveness of trading largely depends on the quality of service. Therefore, when interviewing future employees, first of all pay attention to such qualities as communication skills and politeness.

To begin with, you will need a seller, and a little later, a florist. If you cannot do accounting, you will have to hire someone for this position (perhaps on a part-time basis). Additional staff may be needed when expanding a business such as selling flowers. The business plan in this case has its own characteristics.

About some nuances

As already mentioned, the sale of plants is often seasonal. Naturally, people buy bouquets every day, but there are times when flowers are in great demand.

This is mainly observed on special and holiday days, for example, first and last call, prom, March 8 (don't forget to buy tulips, snowdrops and other spring flowers), as well as Valentine's Day, etc.

Always be prepared for such holidays, buy more flowers, create inexpensive bouquets in advance, and offer discounts. In short, do everything to attract customers.

Weddings are another source of good income. Let your florist create bouquets for the bride. Boutonnieres for the groom and bridesmaids made from fresh flowers are becoming increasingly popular - offer this service too.

Ideas for additional income

Selling cut flowers and original bouquets is a profitable business. But business, and therefore profits, can always be raised to a new level. For example, over time you can create a flower delivery service. This service is very popular among people who do not have time to go shopping, as well as among buyers who want to surprise a loved one.

Along with indoor plants, you can always sell pots, fertilizers and other small items. Quite often, flower shops offer customers souvenirs. These can be figurines, boxes, photo frames, paintings, watches, artificial flowers and other gifts.

Selling flowers: advantages and disadvantages

When you start a new business, it's always a little scary. Therefore, many people are interested in the question of whether it is profitable to sell flowers. Yes, there are a number of significant disadvantages in this matter. To begin with, it should be noted that flowers are a product that deteriorates relatively quickly, so if the trade is not very successful, losses can be quite high. And the flower business is seasonal.

On the other hand, there are also important advantages. In particular, some stores sell flowers with a markup of 200 or even 300%. In addition, such a business does not require large start-up capital, any specific skills or extensive experience. With the right approach, selling flowers can become a truly profitable business.

The business of selling flowers is one of the most profitable and promising, because its profitability is guaranteed by a series of regular events that are guaranteed to occur in the life of every person. Weddings, holidays, awards and even funerals... the list goes on and on. According to experts, the annual turnover of Russian flower shops is more than one and a half billion dollars. Isn't there a reason for aspiring entrepreneurs to take a closer look at this field of activity from a large list of different business ideas? It is also safe to say that our dear women will enjoy this type of activity.

Flower business pros and cons

Of course, selling flowers as an income is not ideal - it also has its own advantages and disadvantages that should be voiced.

pros

• Low threshold for entry - it is quite possible to start a flower business with 6-8 thousand dollars, which is quite reasonable prices for a trading business. Moreover, the costs are recouped very quickly.
• A large markup is a flower that can be purchased in some Holland for a purchase price of one dollar, then can be sold for two, three or even five dollars. The main thing is to feel the right moment.

Minuses

• Living goods quickly deteriorate, so there is a certain deadline for sales that must be met in order not to incur a loss (it is even customary for florists to immediately take into account the percentage of products that cannot be sold).
• In a transported batch of flowers there is always a certain proportion of defective goods that cannot be sold in any way.
• Earnings from the flower trade have a pronounced seasonality - flowers sell well in the summer and on holidays, but in winter there is a serious decrease in demand.

Flower business business plan

Opening a flower shop is not such a simple process as it might seem at first glance. To achieve success, you should calculate every step before starting, take into account a number of nuances and little things. Let's try to figure them out.

Registration

The first thing you need to do, otherwise your income will not be legal and may entail a bunch of fines and other problems. It is best to choose an individual entrepreneurship model and a simplified taxation system. All received documents must be certified by a notary, making several additional copies.

Selecting a location

This issue is on the priority list, as it significantly affects the success of your enterprise even before its official opening. It is necessary to select a place that is sufficiently crowded, with a large number of pedestrians passing by. It is most profitable to be located near metro stations, on the outskirts of markets, near railway stations and other transport hubs. It would also be nice to grab a “tidbit” near some registry office, but such places have all been occupied for a long time. If your budget is very limited and there is not enough money for a real retail outlet, I advise you to start by organizing your activities online. Create an online flower delivery store, fill out the price list and start selling. I'm sure it will be in demand.

What do readers think about it?

Indeed, on February 14 and March 8, people are very active in buying flowers, but the rest of the time it can be a little tight with customers. Therefore, think three times whether it is advisable to take large volumes and open a large retail outlet. Sometimes a small stall in a busy place will be enough.
By the way, it is not necessary to sell flower corpses - you can sell live plants in pots, seeds and seedlings for the garden.

The business is profitable, but very competitive. It will be very difficult to get in here; seasoned flower sellers, I think, won’t let you turn around. Personally, in our market where they sell flowers, there is no place at all. Well, it’s true that the market is not big.

This whole business, in essence, boils down to the scheme “bought in one place cheaper - sold in another and “in time” (March 8, September 1 and other dates) and more expensive.” 6 thousand bucks as starting capital is even a lot for him: from the experience of selling flowers to a friend, I can say that 25-30 thousand rubles are enough to buy a batch of flowers, plus transportation costs and food on the road - another 7 thousand rubles. The total amount received from the sale of these Krasnodar flowers in Tver is about 100 thousand rubles. The “exit” is very good, but, as a friend himself says, it is only possible once a year, so it’s unlikely that it will work as an extra income or as a permanent business...

And the product is perishable. The best way is to grow it yourself and sell it to order. However, again, flowers are a seasonal product; there is no stable demand throughout the year. If you have extra money, you can try, if you have borrowed money, definitely not

AlexUkr, this business is one of the most profitable. Flowers are selling out quickly, the main place. And it doesn't matter what season. Both in winter and in summer, in short, people always have weddings, every day thousands of women have birthdays, young people buy a lot of flowers for their girls every day. What seasonality are you talking about?

I also don’t consider this business to be seasonal. There are certain months, or rather days, when the revenue is simply crazy, this applies to holidays. But if you create a good name for your flower shop, that is, so that you constantly have a high-quality product and, accordingly, a beautiful one, you can gain a very large number of regular customers.

The flower business is seasonal. Flowers are bought well on holidays and in summer, with a decline in winter. Pricing policy also has its own characteristics. The times when the profitability of flower sales reached 300% are long gone. Now profitability fluctuates between 100-140% and it is “eaten up” by possible defects, broken flowers and fluctuations in trade

AlexUkr, aren’t people celebrating holidays every day? What a seasonality, every day someone has a wedding, birthday, etc. Guys buy flowers for their girls on dates, both in winter and summer. Of course, on March 8 you will sell more flowers, but this is simply not a big bonus. It is profitable to trade flowers, and it is simply stupid to argue with this.

And you think that a profitability of 100-140 percent is small. I think that many people would like to receive such profitability. I completely agree with Yura123 that people have a reason every day to buy flowers at any time of the year.

I agree that 100% good profitability, but this does not take into account defects, flowers that were not sold in time, rent, salaries, taxes. In general, I think this business is very risky. If you are ready to suffer losses and then possibly earn something, then try it

An interesting idea for a business, of course. It's worth even taking a closer look at it. But I watched a program on TV in which there were 20-year-old businessmen and millionaires, and there were also adults there. One adult man, quite respectable and not stupid, failed in this flower business and became bankrupt, so with this idea you need to be more careful and carefully calculate and plan everything.

Apparently you don’t yet know what smart seasoned flower sellers do with marriage. I personally know that, for example, flowers whose leaves have fallen are taken and simply glued together, and the top is covered with ordinary varnish with glitter so that they keep their shape. Many may have seen when buying flowers that there are some with sparkles, so similar flowers are made in a similar way.

Well then, these are swindlers and not sellers who live one day at a time. You should not look up to them because they are not businessmen. There is an unspoken rule: a client will tell four friends about a good purchase, and ten people about a bad purchase (having bought low-quality flowers). So such would-be businessmen won’t work for long

Well, you've already gone in the wrong direction. This is a business, and in business all means are good. You think only in the business of selling flowers, but no, in every business they try to sell marriage. Even in those stores, spoiled chicken is rolled in various spices, marinated, and sent to barbecue, and then this kebab is calmly sold without remorse.

The flower business is very profitable only if you know a lot about flowers, or you can hire a very high professional in this field. Here you need to understand rare plants, you need to sell not only flowers, but also planting material, as well as flowers in pots, and most importantly, minimize leftovers.

Well, we are not talking about knowledge, it is already clear that if you decide to start any kind of business, you must be well versed in this area and know a lot of various nuances. The main question now is different: the flower business is profitable at any time of the year, or only on holidays.

I think you can make money from this; you won’t even believe it, I once worked in almost this field. In my youth, together with my mother, I worked in a greenhouse, where we grew roses, there were also orchids, but they were looked after by a specific person who rummaged through them, so I realized there that this business was really profitable.

I saw online flower shops that deliver a bouquet of roses right to the house of your beloved girlfriend, wife, mother and any other female person.) Let's say you live in one country, and your former classmate (well, as an example) in another - and here An online flower shop with payment via PS couldn’t come at a better time. Just a flower shop - banal.

We need to support the flower business, and make it mandatory for all guys to buy flowers for their girlfriends every evening. Otherwise, sometimes they show up without flowers, and business suffers.
But seriously, according to my observations, this is a very profitable business. Flower shops all around. There are not only fresh flowers, but also indoor flowers in pots, and they also cost a decent amount, and, what’s important, they don’t fade.

For many years, the flower business has been one of the leading areas of private entrepreneurship.

This can be explained by the fact that regardless of the time of year, flowers as a gift will be relevant. Especially on holidays. In order for a flower shop to begin generating stable income a year after its opening, you need to draw up a competent business plan with all the calculations. A well-drafted business plan is already half the success of a flower business.

You can open your own flower business from scratch at home; it will consist of growing indoor potted plants at home and selling them. You won’t need special equipment for this, but the income from growing plants at home will be minimal. So entrepreneurs interested in this area should invest in a more serious flower business.

Choosing a legal form to create your own flower business

To open a flower shop, you should give preference to an individual entrepreneur (Individual Entrepreneur).

If the choice is made in favor of an individual entrepreneur, then the following documents are provided to the tax office:

• paid receipt of state duty for registration of individual entrepreneurs (800 rubles);
• application in form P21001 for state registration of individual entrepreneurs. It must be certified by a notary;
• if accounting will be carried out according to the simplified taxation system, then an application is written in form No. 26.2-1 about the transition to the simplified tax system;
• a copy of all pages of the applicant’s internal passport.

Review of the set of documents for opening an individual entrepreneur will take a week. If it was not possible to pick up the documents on time, the tax office will send them by mail within 2-3 weeks.

If the decision to open an individual entrepreneur is positive, the entrepreneur is issued:

• OGRNIP;
• extract from the Unified State Register of Individual Entrepreneurs (unified register of individual entrepreneurs);
• notification of registration of an individual with the tax authority;
• notification of registration in the territorial PFS of an individual (Pension Fund);
• from Rosstat - notification of the assignment of statistics codes.

After registering as an individual entrepreneur, you need to make a stamp (from 500 rubles) and open a bank account (from 1 thousand rubles).

OKVED code 52.48.32 “Retail trade in flowers and other plants, seeds and fertilizers.”

After registering an individual entrepreneur, the next step will be the purchase of a cash register and its registration and subsequent registration with the tax authority. This process will take about two weeks. Stores that sell cash registers often provide expedited tax registration services. If you use the services of this organization, all documents will be ready in a maximum of 3 days.

Return to contents

Required documents to create your own flower business

Regardless of the size of the retail premises, it must contain the following documents:

• permission for trading activities received from the district government (according to No. 381-F3);
• conclusion from the sanitary-epidemiological service on the compliance of the retail premises with all sanitary standards;
• book of customer complaints and suggestions;
• waybill for the goods provided;
• price list for the product being sold (this item is optional).

All these documents will have to be provided to the buyer at the first request. It is better to keep documents such as a rental agreement for premises, a document confirming the registration of a cash register, a journal of cash transactions, documents for equipment, etc., in the retail premises, so that if the inspection company arrives, you can immediately provide them. All personnel must have valid medical books and cards, which will indicate the employee’s name and photograph.

Return to contents

Choosing a room to open a flower salon

You can choose the following locations for your retail outlet:

• in one of the city's shopping centers. There are many of them in Moscow;
• on the ground floor of the first line of residential buildings;
• in a separate building. It is almost impossible to find such a retail space in Moscow;
• rent a small room in a modular design trade pavilion;
• in tone. This is a small space on wheels, you can also call it a car trailer;
• in the online store. Flower business specialists recommend opening an online store with an already established retail outlet business. An online flower salon cannot exist separately. It's easy to explain. After all, flowers are a perishable commodity.

The most important thing in choosing the location of a retail space is not to make a mistake. The most profitable place for selling flowers is a retail outlet that is located in close proximity to the highway. Even if the flower shop is located near a metro station, but there is no road nearby, you can’t expect much profit from it.

When concluding a lease agreement, it is necessary to clarify whether the rent includes utilities and garbage removal. If space is rented in a shopping center or in a residential building, you should immediately clarify the availability of such an opportunity as external advertising. Often it simply may not exist. In this case, it is better to refuse this premises.

Return to contents

Equipment for organizing a flower business

The most important equipment in a flower shop is the refrigerator. It is unacceptable to open a store without it. If you make a refrigeration unit to order, then the cost of equipment will be about 150 thousand rubles.

For toners and small pavilions, standard split systems with winter options are installed. The cost of this equipment is the same as installing a conventional air conditioner.

You will also need stands for flowers and flowerpots. In toners and small pavilions, simpler equipment is usually installed: special structures and plastic flasks for them. Large refrigerators use shelves and glass flower vases.

Let's look at how much it costs to open a flower shop. Costs for necessary commercial equipment in Moscow:

• air conditioning - 20 thousand rubles;
• refrigerator - 40 thousand rubles;
• thermal curtain - 15 thousand rubles;
• florist's table - 7 thousand rubles;
• inventory and accessories for a flower shop - 28 thousand rubles.

In total, the equipment will cost 110 thousand rubles.

The Internet will help you find out the exact cost of the necessary equipment in each city.

Return to contents

Flower shop staff

The working staff must include 1 administrator, 2 florists, and 1 accountant. You don’t have to hire an accountant, but use the services of a third-party company to provide legal and accounting services to the company. And if the store also has a sales channel through its website, then it will need another person who will take orders via the Internet and fulfill them, but at the beginning of a business, opening an online store selling flowers is simply a pointless waste of money. You can think about opening a sales channel via the Internet when the main point of sale is well established. When opening a business in a flower shop, you need to hire competent salespeople. Positive customer reviews depend only on them.

Staff wage costs will be:

• administrator - 30 thousand rubles;
• seller-florist (2 people) - 50 thousand rubles;
• accounting and legal support for the company - 10 thousand rubles.

Total 90 thousand rubles.

Return to contents

Assortment and its features

If the retail space is small, then the ideal option would be to sell fresh cut flowers. Buyers are not looking for potted indoor plants and related products in such places. In addition, this product category takes up too much space. Using this retail space to expand the range of cut flowers will have a much more productive impact on profits.

For tonara, due to the small area, you should prefer an assortment of carnations (regular and spray), chrysanthemums (single-headed and spray), roses (regular and spray), gerberas and tulips. Color range: white, yellow, red and variegated.

For a pavilion of 10 square meters. m assortment will be the same as for toner. If the area is from 20 sq. m and more, then it will be possible to add orchids, irises and anthuriums to the assortment. The number of varieties of roses can also be increased.

For a store with a retail area of ​​30 sq.m. m the assortment can include indoor potted plants, soils, fertilizers, pots and other accessories. If the store area is from 50 sq. m and more, then the range can be expanded to the maximum. It will be possible to include exotic plants, large potted plants, various types of soil, etc. For stores with a large retail area, it is necessary to organize the packaging of products and gifts or, for example, the production of designer cards from fresh flowers.

Most people in our country want to work for themselves. Very often, many people have a dilemma: what type of business will generate good income with low initial costs?

One type of business activity that meets these requirements is. In addition to the fact that flowers are always in demand, they also bring aesthetic pleasure.

Let's take a closer look at how to open a flower stall.

Stages of opening a flower kiosk

1. Conduct market research. If you decide to open a flower kiosk, first you need to collect as much information as possible about competitors in the flower business in your city (if you live in a metropolis, then in your area). It is important to find information about flower prices, assortment, consumer demand, and the location of flower pavilions.

2. Estimate the size of the starting capital. Before opening a flower stall, you need to decide how much money you can invest in your business. The size of the retail space, the volume of purchased flowers for sale, and the availability of any additional services at your kiosk (for example, arranging wedding bouquets or exclusive bouquets from florists to order) depend on this.

3. Legal preparation of documents. To open a flower kiosk you need the following package of documents:

• certificate of registration as an individual entrepreneur (IP). If you are planning to open a small flower kiosk, then there is no need to register a legal entity. Such an organizational and legal form of doing business as an individual entrepreneur has significant advantages over a limited liability company (LLC): low cost of registration, the ability to completely manage your own business, short paperwork, a simplified procedure for keeping records of the results of your activities and providing reporting; fewer documents when registering, it is not necessary to have a current account and a stamp;
• choose a taxation system: simplified system (STS) or single tax on imputed income (UTII), if you choose the simplified tax system, then you need a certificate of payment of the single tax;
• lease agreement for opening a flower kiosk;
• permission to place this trade facility (can be obtained if there are permits from the SES, firefighters, or a garbage removal agreement);
• hygienic conclusions of SES for all products.

4. Find a room. You can rent a room for selling flowers, or you can buy a ready-made kiosk (in Moscow, the price of a shopping pavilion measuring 7.5 x 6.0 meters is approximately 180,000 rubles).

5. Determine where the flower kiosk will be located. The main element of success in the flower business is the location of your outlet. It is best if the flower kiosk is located in a crowded place: near a public transport stop, at the entrance to the metro (if you live in a big city), near a large supermarket.

6. Carry out external and internal decoration of the pavilion (purchase retail equipment, order a sign, and, if necessary, make repairs). It is better to make a sign for a flower kiosk bright, with the inscription on it in as large letters as possible, without unnecessary words or intricate names. The best option is to write the word “Flowers”, you can add information about the operating hours: for example, “24 hours”.

7. When selling flowers in a pavilion, you cannot do without special equipment. You will need:

• racks for displaying flowers;
• table for arranging bouquets;
• stands for flowers and flowerpots;
• split system or air conditioner (to maintain optimal temperature for plants);
• cooling chamber.

In addition, you need to purchase the following accessories: packaging for flowers (available in several shades: mesh, felt, matting). Be sure to buy the clear packaging as it is highly sought after. You will also need a glue gun, tape, tape, and wire for gerberas. Tools you can’t do without when selling flowers: nippers, pruning shears, scissors, florist knives.

8. Decide on the range of flowers for sale. If you are going to sell flowers in a trade pavilion with an area of ​​at least 18 square meters, you should sell the following types of flowers:

• roses: white, pink, burgundy, variegated;
• carnations: red, white, variegated;
• single-headed chrysanthemums: white, yellow, lilac;
• spray chrysanthemums: yellow, white, variegated;
• gerberas;
• tulips (white, pink, yellow);
• orchids;
• irises;
• anthuriums.

9. Decide whether your kiosk will sell any goods other than flowers (cards, special literature) and provide additional services (for example, decorating exhibitions, presentations and other special events with fresh flowers, creating wedding bouquets).

10. Search for suppliers. It is safer to purchase flowers from several suppliers: choose three main ones. The market is widely represented by the supply of flowers from Holland, Ecuador, and Russia.

11. Search for sellers (if you don’t plan to sell flowers yourself). When hiring staff to work in a flower pavilion, it is best to set a minimum salary, the rest of the money is a percentage of the revenue, thereby making the income of the sellers directly dependent on the profit. Thus, the more the florist earns, the higher the store’s profit. This approach to remuneration will help motivate the seller to do quality work, and you will avoid unnecessary expenses.

Return to contents

Advantages and disadvantages of opening a flower pavilion

Let's highlight the positive aspects of opening a flower kiosk.

1. Stable demand for flowers. Flowers are a mandatory attribute of any holiday. Birthdays, weddings, March 8, Valentine's Day are holidays to which a rare person will come without a bouquet of flowers. Sad events are not complete without flowers.
2. There can be a high markup on flowers. Experienced businessmen increase the price by 100 - 300% of the purchase price.
3. To open a flower stall, you do not need to create a legal entity; it will be enough to draw up documents as an individual entrepreneur.
4. Working in the flower business brings joy. This is especially important if you are a professional florist and cannot imagine your life without arranging bouquets and exclusive flower arrangements. Opening a flower stall will help you realize your creative ideas. It is an undeniable fact that it is nice to give people positive emotions by selling flowers for a celebration. In addition, admiring flowers and being in an atmosphere of beauty and pleasant floral aromas all working time, you find inner harmony, mental comfort and are in a good mood.

But despite the obvious advantages of the flower business, when opening a flower kiosk, you may encounter some difficulties.

1. High competition. Flower markets, kiosks, shops are now common in very large quantities in all cities. Therefore, high competition in this type of business is inevitable. A large number of retail outlets are located in a small area, so which one will attract more customers depends entirely on the entrepreneur.
2. It must be admitted that flowers are a perishable commodity, so there is no point in purchasing them in huge quantities. The main thing is to know which ones are in greater demand and which ones are in less demand. In addition, it is important to provide flowers with optimal storage conditions so that they remain fresh for as long as possible. According to florists, under good storage conditions, flowers can remain fresh for up to 20 days.
3. Purchased batches of flowers may contain defective specimens. Do not forget that the flowers themselves are quite fragile and must be handled very carefully.
4. The flower business is seasonal. Despite the fact that there is always a demand for flowers, in summer and on holidays it is much higher than in winter.