The role of etiquette in human communication. Etiquette is a regulator of external forms of communication and behavior. The role of etiquette in society and human communication

The rules of etiquette in society are the ability to behave in all situations in which a person may find himself. In the modern world, it is extremely important to know them, to have good manners in order to be satisfied with yourself and others, to treat all people with respect, kindness, kindness, and naturally. So that any, even the best elite society would willingly accept you into its ranks.

Interpretation of the term

Etiquette in modern society is a list of generally accepted rules that relate to a person’s behavior towards other people in certain life situations.

There are several main types of such rules.

  1. The ability to present yourself - rules for creating a wardrobe, appearance, personal care, physical fitness and posture, gait, postures, gestures.
  2. Speech etiquette - the ability to correctly say greetings, compliments, thanks, and give remarks; rules of farewell, politeness,
  3. Table etiquette - table manners, serving standards, eating habits.
  4. Rules of etiquette in society - how to behave in a museum, at an exhibition, in a theater, restaurant, court, library, store, office, etc.
  5. Business etiquette - relationships with colleagues, superiors, good manners in business, ability to lead, etc.

The ability to present yourself

Good manners, rules of etiquette, the ability to be an amiable person - all this requires not only skills, but also knowledge in these areas. A modern person must know how to behave in any circumstances, be able to behave accordingly, be amiable, friendly and self-confident.

Etiquette in clothing

The first impression is the strongest and most memorable, and in addition, intelligence is shown in the choice of clothes for the occasion. To make a good impression, it is not enough to be fashionably or expensively dressed. If you want to please others, you must take them into account and take into account different circumstances. Therefore, even in the formation of a wardrobe, it is customary to follow the rules of etiquette in society. It is important that the clothes are beautiful and suit you, but it is much more important that all the details of the appearance are organically combined with each other, and that it corresponds to the time, place and situation. It is not customary to wear evening clothes during the day, and to wear leisure clothes to work. Every time, when choosing what to wear, you must take into account the situation, the appropriate occasion, time, place, and do not forget about your own age, features of your figure. Everything you wear should always be clean, hemmed, buttoned and ironed. The exit outfit should always be in full readiness. When building your wardrobe, remember that it should include mandatory items, such as suits, formal trousers and skirts, blouses and evening wear, as well as home sets.

Personal care

Good manners presuppose the obligatory observance of clean clothes, proper nutrition and a healthy lifestyle. It is unacceptable to appear in society unkempt. At the same time, it is important to monitor your appearance as a whole, carefully removing your hair when going out into the world. These are mandatory rules of etiquette and behavior for a girl, as well as for a man.

Good social behavior

The ability to present oneself begins with gait, posture, gestures, postures, and the manner of sitting. The rules of etiquette in society require a beautiful gait with a straight posture, when the arms move slightly in the rhythm of the step, the shoulders are straightened, and the stomach is tucked. You can’t lift your head high, but you shouldn’t walk with your head down either. Postures and gestures are no less important. To make a good impression, you need to behave simply and naturally. It is considered bad manners to twirl something in your hands, twirl your hair on your finger, drum your fingers on the table, stomp your feet to the beat of music, touch any part of the body with your hands, or pull another person’s clothes. As for the question of how to sit correctly, it is important to know only two rules: do not cross your legs and do not fall apart, spreading your legs and arms to the sides.

Speech etiquette

Polite words are special formulas that encrypt a large amount of information, both semantic and emotional. It is necessary to know them by heart, be able to choose the ones most suitable for the occasion and pronounce them in time in the appropriate tone. Masterly, correct mastery of these words is speech etiquette in modern society.

1. Greeting

When choosing a form of greeting, put enough meaning and feeling into the words. For example, you would not act very delicately by saying “good afternoon” to a person whose face shows that he is upset about something. Or it is completely unacceptable to say “hello” to your boss, except in cases of personal friendship. Be attentive to words and people - when greeting them, call them by name or patronymic. Men should greet each other with a handshake. When meeting a lady, the gallant gentleman kisses her hand, and he should not pull her towards him, but must bend down as far as the woman offered her hand.

2. Appeal, presentation

Which message is preferable must be decided on a case-by-case basis, depending on the audience you are addressing. It is customary to address acquaintances by their first name or first name and patronymic; the latter is considered a sign of greater respect. In a formal setting, when introducing someone, use their first and last name. And calling by patronymic, for example Ivanovna, is acceptable only in the village, but not in secular society.

3. Requests

The word “please” is truly magical; it must be heard in all requests. Since the request in one way or another burdens the person to whom you are addressing, in some cases it is worth adding: “If it’s not difficult for you,” “Wouldn’t it be difficult for you?” It is also appropriate to say: “Do me a favor, be kind, could you,” etc.

4. Farewell

Before saying goodbye, you should prepare your interlocutor for parting: “It’s too late,” “Unfortunately, I have to go.” It is then customary to express satisfaction with the time spent together, for example, “I'm glad we met.” The next stage of farewell is words of gratitude. Sometimes you can pay a compliment to the hostess of the house, say goodbye and immediately leave without lingering.

In addition, the rules of etiquette in society require the ability to invite, apologize, console, express condolences, and gratitude. Each of these forms of address should sound natural and sincere, excluding rude and harsh phrases and phrases.

Table etiquette

Eating beautifully is just as important as moving and speaking well, but this is where moderation is especially important.

  • There is no need to try to specially embellish the process of eating, for example, eat in very small pieces, hold out your bent fingers. It is enough not to open your mouth while chewing, do not talk with your mouth full, and chew your food thoroughly before putting another portion in your mouth.
  • Never drink before swallowing food, unless you unexpectedly put hot food into your mouth. If you see your food is hot, don't blow on it before you start eating.
  • Try to eat and drink absolutely silently.
  • In society, bread is eaten not by biting off a whole piece, but by breaking off pieces from it.
  • Salt from an open salt shaker, if it does not have a special spoon, should be taken with the end of a clean knife, then poured onto the edge of your plate.
  • Ketchup or mustard as a condiment is offered only in the most relaxed atmosphere.
  • While eating, try to stain your plate as little as possible; do not stir or smear food on it.
  • Never, even at home, eat with your hands. It is customary to hold the fork in the left hand and the knife in the right. If you are eating a salad, you can take the fork with your right hand.
  • If you want to drink or take a break from eating, you need to leave the fork and knife in a criss-cross or “house” position.
  • Always take the spoon with your right hand; if you eat from a soup bowl, leave the spoon there after eating without putting it on the table.
  • After finishing a meal and before drinking, it is customary to use a napkin.

Etiquette: rules of behavior in society and public places

In public places there are some specific rules of good manners, which are extremely important to observe.

1. In a museum, at an exhibition, opening day

The rules of behavior in these “temples” of art all over the world are the same and extremely simple: walk through the halls quietly, speak in a subdued tone, do not touch anything with your hands, do not come too close to the paintings and exhibits so as not to disturb other visitors.

2. In the theatre, philharmonic, concert hall

Modern rules of good manners are somewhat contradictory. Previously, a man had to invite ladies to such public places; today it is considered quite decent if a girl herself invites him to a play or concert. And even if she is the one who pays for the tickets for two. A well-mannered man should play the role of a gallant gentleman, courting the lady everywhere. It is important to arrive on time, calmly undress, take a seat without disturbing anyone. People with impeccable upbringing should not chew anything while watching.

3. In court, church, clinic, library

The rules of etiquette and good manners in society call for behavior in these places to be as quiet and inconspicuous as possible. You cannot talk, rustle, chew or walk unless absolutely necessary. Appeals and questions should be answered politely and in a low voice.

In any establishment, it is important to maintain good manners, be accommodating, tactful and polite. The main thing is that your stay should not cause discomfort to any of those present.

Business Etiquette

Good manners at work are a must for every employee. What points does business etiquette cover? Easy rules will help you understand this issue.

  • Maintaining subordination with colleagues and superiors.
  • Arrive at work on time and quickly complete your duties.
  • Polite communication with both colleagues and visitors.
  • Confidentiality at work.
  • Dress appropriately for the institution where you work.
  • Lack of personal topics in discussions.
  • Maintaining order in your workplace.
  • by phone.

Rules in society help achieve the goals set in business. Thanks to good manners, you can move up the career ladder and be a successful, self-actualized person in everything.

To be a pleasant person in any situation, so that people want to do business with you, you need to perfectly know the laws of behavior in society. They will help you not only achieve any goals, but also become a confident and happy person.

Introduction

Etiquette has a very wide history, from ancient times to our time. And he has always played a decisive role in people’s communication and behavior, dictating norms and rules. Thus, a person was limited from rash actions and facilitated communication.

Relevance of the work is that etiquette is a very important part of a person’s life even today. Especially now, when everything is resolved diplomatically, from trade and economic relations to conflicts between countries. And in order to be successful in life and in business, a person needs to know all the rules of etiquette and behave in society in accordance with them.

Goal of the work- trace the development of etiquette from past eras to the present day.

Tasks:

Show the meaning of etiquette;

Consider the types of etiquette;

Compare modern and ancient etiquette;

Consider the features of etiquette in Russia.

Object work is a general idea of ​​etiquette, general norms, concepts, types.

Item- features of the development of the history of etiquette, and its changes as society develops.

Basic concepts of etiquette

The meaning of etiquette

etiquette tradition ritual behavior

Modern man every now and then finds himself in situations that require specific behavior and communication skills from him. He travels abroad, enters into business and personal relationships; attends diplomatic receptions, presentations and vernissages; he leads a lifestyle that encourages him to establish contacts with people who speak other languages ​​and are associated with distant, sometimes exotic cultures. All this places new demands on his behavior and appearance, on his language and cultural outlook.

Etiquette is usually understood as a set of rules of behavior in which a person’s attitude towards other people is manifested in one way or another. Etiquette has a pronounced situational character. The need to choose a particular word, gesture or some other etiquette sign is primarily determined by a specific situation. Etiquette situations can be associated either with everyday communication, or with festive events, the performance of certain rituals, or with special circumstances such as receiving a guest or a dinner party.

The word “etiquette” is borrowed from the French language, in which it has two meanings: 1) “label”, “label”, “inscription” and 2) “ceremonial”, “etiquette”. In turn, it was borrowed from Dutch, translated from which it means “peg”, “peg”, and originally meant a peg to which a piece of paper with the name of the product was tied, and later the piece of paper with the inscription itself. Based on the meaning of “inscription”, a narrower meaning developed - “a note indicating the sequence of ceremonial actions” and then “ceremonial”. Even at the beginning of the 20th century, the word “etiquette” had the meaning in Russian of “a label pasted on bottles and wrappers of goods, indicating the name of the company, merchant and manufacturer,” but the word “label” was still stuck with this meaning. The words “ethics” and “etiquette” are perceived by us as close in meaning, but historically they go back to different languages ​​(the word “ethics” is borrowed from Latin), and have become closer to each other relatively recently.

Scientists identify four main subsystems of etiquette:

Speech or verbal etiquette.

Speech etiquette regulates the verbal formulas of greetings, introductions, congratulations, wishes, gratitude, apologies, requests, invitations, advice, suggestions, consolation, sympathy, condolences, compliments, approval; Speech etiquette also includes the manner of speaking (including on the phone) and the art of conducting a conversation; facial expressions and gestures. Many nations have their own specific gestures of greeting, farewell, agreement, denial, surprise, and these gestures can have different colors: neutral, ritually solemn, familiarly vulgar. The attitude towards the interlocutor and the topic of conversation is also expressed through facial expressions, smiles, and direction of gaze;

Organization of space in etiquette (or etiquette proxemics).

The relative position of the interlocutors in space, the choice of a certain distance, and the presence or absence of physical contact between them are also important in etiquette. You need to know which place in the house or at the table is considered honorable, what positions are acceptable in a given situation; etiquette paraphernalia (or the world of things in etiquette).

Label paraphernalia primarily includes clothing, jewelry and headwear, as well as gifts, flowers, and business cards.

Types of etiquette

There are several types of etiquette:

I. Court etiquette is a strictly established order and forms of behavior at the courts of monarchs. Currently used in the courts and in secular society of countries with a monarchical form of government.

2. Military etiquette is a set of rules, norms and behavior generally accepted in a given army by military personnel in all spheres of their life and activities in units, on ships and in public places.

3. Diplomatic etiquette - rules of conduct for diplomats and other officials in relations with each other and at various official diplomatic events (receptions, visits, presentations, negotiations, meetings of delegations, etc.).

4. General civil etiquette is a set of rules, traditions and conventions observed in communication between private individuals of a given society.

Most of the rules of general civil and diplomatic etiquette are identical or coincide to one degree or another. However, among diplomatic and official circles, strict adherence to the rules of etiquette is given great importance.

Representatives of the business community must not only know the rules of etiquette well, but also strictly observe them in practice.

Many aspects of diplomatic protocol are important not only for professional diplomatic activities, but also for those cases where its application can be useful for communication both in various fields of activity and in informal contacts.

Send your good work in the knowledge base is simple. Use the form below

Students, graduate students, young scientists who use the knowledge base in their studies and work will be very grateful to you.

Posted on http://www.allbest.ru/

Introduction

1. The concept of etiquette

2. Types of etiquette

3. Speech etiquette

4. The role of etiquette in society and human communication

Conclusion

Bibliography

Application

INconducting

Etiquette is one of the most pronounced cultural phenomena, which affects the entire gamut of human feelings and emotions and enriches human communication itself.

The relevance of this work lies in the fact that the role of etiquette in society has always been very great, which is confirmed by its long historical and social evolution, and I would like to study in more detail its history of origin, functions in society, its multifaceted structure and diverse types and forms.

The most important feature of etiquette is that it is always subordinate to the established system of cultural values. Accepting etiquette norms means recognizing oneself as a member of a given social group or society as a whole and submitting to the cultural values ​​that have developed here.

The social significance of etiquette is manifested in the fact that it reflects the equality and inequality of individuals and groups (both external and internal), the social hierarchy that has developed in society, the democracy or conservatism of social relations.

Etiquette allows people to navigate repeated sociocultural situations (greetings, making acquaintances, behavior in public places, etc.). Etiquette also reflects the general cultural level of people (education, good manners, conformity).

The most important social function of etiquette is the prevention of conflict situations in interpersonal communication. Tactfulness, as a sign of respect for the conflicting party, creates conditions for a civilized resolution of the conflict.

Etiquette norms help people find a common language and behave with dignity in difficult situations. Failure to use etiquette worsens relationships between people and leads to human drama.

Etiquette, being the greatest asset of human culture, not only regulates social relations, but also enriches people's lives.

1. Etiquette concept

It is important for every person to know what etiquette is and have its skills. The modern concept of etiquette includes both the ancient customs of different peoples and those norms that have already been formed today.

Etiquette (from the French йtiquette - label, inscription) - rules of behavior of people in society, supporting the ideas of a given society about what is appropriate. In its modern form and meaning, the word was first used at the court of King Louis XIV of France - cards (labels) were distributed to guests stating how they should behave; although certain sets of norms and rules of behavior have existed since ancient times.

The first rules of behavior, which became the basis of behavioral culture, arose along with human society. Their main task was to create the most favorable conditions for survival. With the development of social organization, behavioral regulation became more complex. Instructions for behavior appeared, ceremonies for the most important social events were developed, and a behavioral order was formed that reflected the life of a particular social group: nobles, merchants, artisans, even traveling students. A strict order of behavior was strictly observed at the monarchical courts and in diplomatic circles.

It is traditionally accepted that the ancestor countries of etiquette are England and France, but the way of life in these countries at that time was such that in these cruel and rude conditions a person could not improve in his spiritual and moral endeavors. Certain moral rules and behavior arose around the 14th century in Italy, where already at that time the social essence and culture of the individual began to take one of the first places. In Russia, one of the first sets of rules of behavior is considered to be “domostroy” (16th century).

Obviously, etiquette is the rules of behavior that every person should have. Etiquette is observed in different socio-political systems and is inherent in representatives of any society. But the people of each country make their own additions to the ethics, which depend on the characteristics of the country’s social system and its customs.

Etiquette in society implies the unity of a person’s high internal morality with decent manners. Only such harmony of the internal and external “I” makes it possible to make a person’s behavior sincere and natural. Modern etiquette is universal and contains global rules and norms, although each nation makes its own additions to it based on national and cultural traditions.

2. Types of etiquette

Many authors have been and are still studying the structure of modern etiquette, identifying forms, types and subtypes of etiquette. Many scientific researchers divide etiquette according to form into speech and non-speech.

The first is a verbal (speech) expression of respectful attitude towards people and is manifested in verbal form: in speech, manner of addresses and greetings, the ability to conduct a conversation, express a critical remark, participate in an argument, and give compliments. The word always and everywhere accompanies a person. Our business and personal contacts depend on how and what we say.

The non-verbal form of etiquette includes actions and actions through which a respectful attitude towards others is manifested. All actions, deeds, and manners of a person, one way or another, characterize him as well-educated, possessing a behavioral culture, or, conversely, as insufficiently prepared for life in modern society

Etiquette contains norms of behavior that regulate a person’s actions in various public places. Based on this, there are various types of etiquette, corresponding to the places where a person finds himself.

1. Court etiquette is a strictly regulated order and forms of behavior established at the courts of monarchs.

2. Diplomatic etiquette - rules of conduct for members of the diplomatic corps and other officials with representatives of the country when contacting each other at various diplomatic receptions, visits, and negotiations.

3. Military etiquette - a set of rules, norms and behavior generally accepted by the army for military personnel in all areas of their activities; rules of conduct for military personnel, defining a strict hierarchy and unquestioning adherence to the orders of senior ranks.

4. General civil etiquette - a set of rules and traditions, conventions observed by citizens when communicating with each other; rules and regulations governing everyday communication between people - respect for elders, men for women, between passengers in transport, etc.

5. Business etiquette is the regulated behavior of people associated with the performance of their official duties, in public places and on the street, at various events, receptions, and negotiations.

The rules of etiquette are not absolute and should be followed depending on the situation. What is unacceptable in one case may be the norm in other circumstances.

3. Speech etiquette

" - I'm sorry!" - unfortunately, we often hear this form of address. Therefore, I would like to dwell in more detail on such a concept as “speech etiquette”

Speech etiquette and communication culture are not very popular concepts in the modern world. One will consider them too old-fashioned, while another will find it difficult to answer the question of what forms of speech etiquette are found in his everyday life. Meanwhile, the etiquette of verbal communication plays a vital role for a person’s successful activity in society, his personal and professional growth, and the building of strong family and friendly relationships.

Speech etiquette is a system of rules and norms that explain to us how to establish, maintain and break contact with another person in a certain situation. The norms of speech etiquette are very diverse; each country has its own peculiarities of communication culture. It may seem strange why you need to develop special rules of communication and then stick to them or break them. And yet, speech etiquette is closely related to the practice of communication; its elements are present in every conversation. Compliance with the rules of speech etiquette will help you competently convey your thoughts to your interlocutor and quickly achieve mutual understanding with him.

Mastering the etiquette of verbal communication requires acquiring knowledge in the field of various humanitarian disciplines: linguistics, psychology, cultural history and many others. To more successfully master communication culture skills, they use such a concept as speech etiquette formulas. The basic formulas of speech etiquette are learned at an early age, when parents teach the child to say hello, say thank you, and ask for forgiveness for mischief. With age, a person learns more and more subtleties in communication, masters different styles of speech and behavior. The ability to correctly assess a situation, start and maintain a conversation with a stranger, and competently express one’s thoughts distinguishes a person of high culture, education and intelligence.

Speech etiquette formulas are certain words, phrases and fixed expressions used for three stages of conversation:

Starting a conversation (greeting/introduction)

Main part

The final part of the conversation

Any conversation, as a rule, begins with a greeting; it can be verbal and non-verbal. The order of greeting also matters: a younger person greets an older person, a man greets a woman, a young girl greets an adult man, and a junior greets an elder. Below in the table I list the main forms of greeting the interlocutor:

Following the greeting, a conversation begins. Speech etiquette provides for three main types of situations in which various speech formulas of communication are used: solemn, mournful and work/everyday situations. At the end of the conversation, formulas for ending communication and parting are used. These formulas are expressed in the form of wishes (all the best, all the best, goodbye), hopes for further meetings (see you tomorrow, I hope to see you soon, we’ll call you), or doubts about further meetings (goodbye, farewell).

The concept of situation plays a key role in the culture of business communication. Indeed, depending on the situation, our conversation can change significantly. In this case, communication situations can be characterized by different circumstances, for example:

Personalities of the interlocutors (speech etiquette is focused primarily on the addressee - the person being addressed, but the personality of the speaker is also taken into account. Taking into account the personality of the interlocutors is implemented on the principle of two forms of address - on you and on you. The first form indicates the informal nature of communication, the second - to respect and greater formality in conversation.

Place (communication in a certain place may require the participant to have specific rules of speech etiquette established for this place. Such places can be: a business meeting, a social dinner, a theater, a youth party, a restroom, etc.).

In the same way, depending on the topic of conversation, time, motive or purpose of communication, we use different conversational techniques. The topic of conversation can be joyful or sad events; the time of address can be conducive to being brief or to a detailed conversation. Motives and goals are manifested in the need to show a sign of respect, express a friendly attitude or gratitude to the interlocutor, and seek a request or advice.

4. The role of etiquette in society and human communication

The role of etiquette in society has always been very great, which is confirmed by its long historical and social evolution, functions in society, multifaceted structure, diverse types and forms.

It is impossible to dispute the importance of etiquette for harmonious communication between people. Such rules of behavior have existed for many centuries and are constantly evolving, but still continue to play an indispensable role in interpersonal relationships.

Etiquette is subject to a certain system of cultural values, and its essential significance is determined by practical social expediency. It is not purely demonstrative; its role is to regulate communication between people. It is etiquette that allows many people to correctly navigate social situations and maintain social relationships.

Etiquette is a certain moral guideline that allows people to treat other people with respect and consideration and avoid conflict situations. In many cases, etiquette relieves the psychological stress that may arise in many people who are not aware of how to behave in certain circles of society. Etiquette helps people behave with dignity in all circumstances and situations.

Also, concepts such as politeness and tact, decency and delicacy help people communicate with other people and help them observe the necessary etiquette. etiquette communication interlocutor conversation

The norms of behavior that protect the personal dignity and individuality of each person are called decency. Maintaining decorum is necessary not only to respect other people, but also to respect yourself. Without decency, it is impossible to fully observe etiquette in communicating with other people.

Interpersonal communication in society requires each person to comply with certain norms and rules of behavior. The rules and norms of human behavior in society have long been known to us under the concept of “etiquette”. Historically, the norms and rules of etiquette developed a long time ago. In each state they were enshrined in special laws, the observance of which was strictly monitored. The main purpose of etiquette is to protect the honor and dignity of a person when communicating in society.

Etiquette norms are, as a rule, unwritten rules, unlike morality, but their knowledge is an important part of the formation of a person’s internal culture. A cultured person not only accepts these rules, but also strictly follows them not only in public places, but also at home. The basis for the formation of internal etiquette is goodwill, responsibility and dignity. In addition, etiquette is impossible without tact and a sense of proportion, which should be inherent in every well-mannered person. Being friendly to people and at the same time having a sense of proportion will help you present yourself with dignity in any situation.

Thus, etiquette in society requires a person to constantly cultivate an internal culture based on a respectful attitude towards the entire society.

I would like to list the modern rules of etiquette that any self-respecting person should know and follow.

If you invite someone to a restaurant, then you have to pay the bill. If you propose to go together, the bill is paid in half. However, in this case, the man can offer the woman to pay her part of the bill.

If your companion says hello to a person you don’t know, you should also say hello to him.

In a restaurant or any other public place, you should not put your phone on the table - this gesture shows that what is happening around you is not as interesting as talking on the phone or the mobile Internet.

A man should not carry a woman's bag. Regarding the coat, he can only take it to carry it to the wardrobe.

Under all circumstances, shoes must be clean.

Communicating with a girl via SMS is considered bad manners.

If a man is walking with a woman, he should walk to her left.

Try to use your phone only for important conversations. If you or your friend need an intimate conversation, it is better to have it in person.

If you have been grossly insulted, you should not stoop to the level of the offender.

When you go to your seats in a movie or theater, you must walk facing those sitting. The man should go first.

If you are called out impolitely, you should not respond to this response.

In public places, according to the rules of etiquette, you cannot laugh or make noise loudly. Staring too closely at people and excessive displays of romantic feelings (hugs, kisses) are also considered offensive.

Regardless of gender and social status, the first person to say hello is the one who enters the room.

A man can smoke in the presence of a woman only with her permission.

Thank not only strangers, but also your loved ones. The kind deeds of loved ones are worthy of respect and gratitude.

Etiquette in modern life is not something shameful, and its observance is necessary if a person wants tact to be shown in communication with him. The basics of modern etiquette are quite simple - politeness, the ability to manage emotions, cultural speech, as well as a neat appearance. These elements of etiquette apply to both women and men.

Modern etiquette is a symbiosis of traditions and customs of the people from ancient times to the present day. The rules of conduct for many nations are common, although each nation makes its own additions and corrections to modern etiquette, depending on the social order of the state and historical features.

Conclusion

It can be noted that modern etiquette promotes mutual understanding between people in the process of diplomatic and business communication and ensures, to a large extent, its expediency and practicality. It is also a guarantee of mutual respect between the subjects of communication and serves to form a positive image. Etiquette highly values ​​the ability to manage your emotions, hide a bad mood (the motto is “learn to control yourself”), be attentive to others, and also be ready to listen to the speaker and provide a service to those in need.

The study of etiquette turns into a practical goal, focused on achieving success in a specific act of communication: if necessary, attract attention, demonstrate respect, inspire trust in the recipient, his sympathy, create a favorable climate for communication.

Thus, modern etiquette regulates the behavior of people in everyday life, at work, in public places and on the street, at a party and at various kinds of official events - receptions, ceremonies, negotiations. Etiquette is a very large and important part of universal human culture, morality, morality, developed over many centuries of life by all peoples in accordance with their ideas about goodness, justice, humanity - in the field of moral culture and about beauty, order, improvement, everyday expediency - in the field material culture.

WITHlist of used literature

1. Business ethics: Textbook./ Podoprigora M.G. Taganrog: Publishing House TTI SFU, 2012.

2. L.R. Fionova Ethics of business communication. Tutorial. Penza 2010

3. Gromova L.A. Ethics of management: Educational and methodological manual / St. Petersburg: Publishing house of the Russian State Pedagogical University named after. A. I. Herzen, 2007.

4. V.E. Goldin Etiquette and speech Publisher: Librocom ISBN 978-5-397-00545-6; 2009

5. Kukushin V.S. Business Etiquette. - M., 2005.

6. Medvedeva G.P. Professional and ethical foundations of social work. - M., 2007

7. A. K. Bayburin, A. L. Toporkov. At the origins of etiquette. Ethnographic essays. L.: Nauka, 1990

8. Lewis, Richard D. Business cultures in international business About collisions to mutual understanding Translated from English. -- 2nd ed. -- M. Delo, 2001

9. Alekhina I. Image and etiquette in business. - M., 2003.

10. Jen Yager Business etiquette. How to survive and succeed in the world of business: Per. from English - M., 1994.

11. http://5ka.ru

12. https://studmed.ru - Test “Business conversation”

13. https://ethicscenter.ru - “Etiquette in Society”

Application

Speech etiquette formulas and examples of addresses

Examples of invitations and congratulations in speech etiquette

A solemn atmosphere and the approach of an important event require the use of speech patterns in the form of an invitation or congratulations. The situation can be either official or informal, and the situation determines what formulas of speech etiquette will be used in the conversation.

Examples of condolences, consolation and sympathy

A mournful atmosphere in connection with events that bring grief suggests condolences expressed emotionally, not routinely or dryly. In addition to condolences, the interlocutor often needs consolation or sympathy. Sympathy and consolation can take the form of empathy, confidence in a successful outcome, and be accompanied by advice.

Examples of requests and advice

The request must be extremely polite in form (but without ingratiation) and understandable to the addressee; the request must be made delicately. When making a request, it is desirable to avoid the negative form and use the affirmative. Advice should be given uncategorically; giving advice will be an incentive to action if it is given in a neutral, delicate form.

Examples of consent and refusal

Examples of gratitude and compliments

It is customary to express gratitude to the interlocutor for fulfilling a request, providing a service, or providing useful advice. Also an important element in speech etiquette is a compliment. It can be used at the beginning, middle and end of a conversation. Tactful and timely, it lifts the mood of the interlocutor and encourages a more open conversation. A compliment is useful and pleasant, but only if it is a sincere compliment, said with a natural emotional overtones.

Posted on Allbest.ru

Similar documents

    The constituent elements of etiquette are an established order, a set of rules regulating the external manifestations of human relations. Types of etiquette: diplomatic, military, civil, business. History of world etiquette, its functions and significance.

    presentation, added 12/02/2014

    The essence and meaning of etiquette, its main types: court, military, diplomatic, civil. Features of traditions and rituals in Ancient Egypt and China. Specifics of European etiquette in different historical eras. Standards of decent behavior in Russia.

    test, added 12/03/2011

    Modern business etiquette as a code of good manners and rules of behavior, an effective tool for management and marketing. Types of etiquette: court, diplomatic, military and civil. 5 steps to help you get in touch. Telephone etiquette.

    abstract, added 04/08/2009

    The concept of etiquette is an established procedure for observing certain norms of behavior. The principles of business etiquette are the most important aspect of professional behavior. Features of verbal etiquette, speech culture and negotiation rules. Telephone etiquette.

    test, added 02/27/2011

    Etiquette is a manner of behaving in society. Historical information about the emergence of etiquette. General principles of international etiquette. National characteristics of business ethics and etiquette. The main characteristics of the ethics of business communication in the countries of the East and the West.

    abstract, added 11/28/2009

    The main purpose of etiquette is to protect the honor and dignity of a person when communicating in society. The concept of etiquette and its inextricable connection with ethics. The two main values ​​in human behavior are philanthropy and politeness. Features of business and office etiquette.

    test, added 04/19/2015

    The subject and functions of speech etiquette in business communication, national character and characteristics. Principles for choosing You and You communication in etiquette depending on the social status of the interlocutor. Techniques of etiquette modulation of speech and their use in business communication.

    test, added 10/19/2009

    Business communication as the most widespread type of interaction between people in society. Consideration of the concept and essence of the culture of partner communication. Studying the basics of diplomatic etiquette, its principles and rules. Peculiarities of behavior of a business partner.

    presentation, added 04/26/2015

    Canons of life in a wild society. Rules of decency and exemplary behavior in society in Ancient Egypt. Standards of behavior in Sparta and Greece. The emergence of business and table etiquette. Cases from history when the desire to observe etiquette cost people their lives.

    presentation, added 05/22/2017

    Rules of courtesy and politeness accepted in society. An established procedure for behavior in the sphere of contacts. The main function of business etiquette. Requirements and norms of behavior for an entrepreneur. Knowledge of business etiquette as the basis of entrepreneurial success.

It is important for every person to know what etiquette is and have its skills. The modern concept of etiquette includes both the ancient customs of different peoples and those norms that have already been formed today.

Etiquette concept

Obviously, etiquette is the rules of behavior that every person should have. Etiquette is observed in different socio-political systems and is inherent in representatives of any society. But the people of each country make their own additions to etiquette, which depend on the characteristics of the country’s social system and its customs.

There are several types of etiquette that are typical for a certain type of situation and for communication between people of a certain circle. These are court etiquette, which is observed in the courts of monarchs, military etiquette, which is a set of rules of conduct in the army and general behavior of military personnel, diplomatic etiquette, which is the rules of conduct for diplomats and other officials, and general civil etiquette, observed by citizens when communicating.

The role of etiquette in communication between people

It is impossible to dispute the importance of etiquette for harmonious communication between people. Such rules of behavior have existed for many centuries and are constantly evolving, but still continue to play an indispensable role in interpersonal relationships.

Etiquette is subject to a certain system of cultural values, and its essential significance is determined by practical social expediency. It is not purely demonstrative; its role is to regulate communication between people. It is etiquette that allows many people to correctly navigate social situations and maintain social relationships.

Etiquette is a certain moral guideline that allows people to treat other people with respect and consideration and avoid conflict situations. In many cases, etiquette relieves the psychological stress that may arise in many people who are not aware of how to behave in certain circles of society. Etiquette helps people behave with dignity in all circumstances and situations.

Politeness, tact, decency and delicacy

Concepts such as politeness and tact, decency and delicacy help people communicate with other people and help them maintain the necessary etiquette.

Politeness is a behavioral category that refers to the ability to communicate respectfully, with dignity and tactfully with any people and the willingness to find a compromise in any situation. Politeness is knowing etiquette and expressing good manners. But politeness is considered an exclusively cultural phenomenon, so representatives of different nations and cultures may have completely different concepts of politeness.

Tact is considered a sign of respect that one person shows to another in order to smooth out a conflict or express their affection. Tactfulness also refers to knowledge of etiquette, and is very important for communicating peacefully and harmoniously with other people.

The norms of behavior that protect the personal dignity and individuality of each person are called decency. Maintaining decorum is necessary not only to respect other people, but also to respect yourself. Without decency, it is impossible to fully observe etiquette in communicating with other people.

An integral part of human culture and society is etiquette communication. Etiquette (from the French “tag, label”) – established by order

doc, a set of rules of behavior relating to the external manifestation of attitudes towards people (dealing with others, forms of dealing

And greetings, behavior in public places, manners and clothing). The term “etiquette” in the modern sense of the word was first used at one of the receptions the “sun” king Louis XIV, when the courtiers and guests were presented with cards (labels) with a list of rules of behavior at court. The concept of etiquette entered the Russian language in the 18th century as a set of rules adopted at the court of monarchs.

The practical significance of etiquette is that it allows people to effortlessly use ready-made forms of generally accepted politeness to communicate with different groups of people.

And at various levels.Culture of behavior acts as a quality that is socially necessary and valuable due to its moral basis. In the broadest sense of the word, this concept includes a set of developed and experience-tested ways of organizing everyday life and communication between people and is an integral part of universal human culture.

IN In the activities of a modern public relations specialist, etiquette plays an extremely important role, contributing to the development of constructive, friendly relationships with clients and colleagues

And partners. Compliance with etiquette contributes to the creation of a creative atmosphere in the work team. Not only the trust in him and the efficiency of his work, but also the

And public opinion about PR services and their work in general.

The basis of etiquette is the system-forming principles of a culture of behavior, which reflect the moral requirements for a culture of relations. Among them are 4 basic principles: humanism, expediency of actions, aesthetic appeal of behavior and consideration of folk customs and traditions.

The principle of humanism includes politeness, tact (delicacy), modesty, sensitivity, attentiveness, accuracy.

Modern etiquette differs from the etiquette of the Middle Ages and its expediency. Its basic rules contain, in one form or another, the requirement not to cause trouble with your actions to others and to yourself.

Aesthetic appeal behavior (beauty of behavior)

obvious in situations of etiquette communication. Compare the ritual of eating at a set table and eating it straight from the pan among the unwashed dishes in the kitchen.

The principle of taking into account folk customs and traditions it is very important to observe

give in any activity so as not to accidentally get into an awkward position. Specialists should study the traditions and customs of the people with whose representatives they work.

“All virtues have their source in etiquette,” said Confucius. The rules of etiquette apply to all aspects of business communication. This also applies to the speech of partners, their appearance, manners, gestures..., even smells.

In all communication situations it is necessary to observe speech etiquette. In business communication, it provides for a loyal, respectful attitude towards the interlocutor, the use of general cultural norms of communication, judgment, and forms of expression.

Speech etiquette involves following the cultural norms of the language (not only grammatical and stylistic literacy, but also the absence of vulgar words, obscene expressions), the application of the rules of greeting, introduction, farewell, respectful attitude towards the interlocutor, the use of “polite” words, the correct form for expressing disagreement and etc.

In speech etiquette, there is a certain technology for conducting conversations, conversations, and negotiations. It is associated with business manners of meeting, addressing, greeting, and saying goodbye. Cultural norms of speech etiquette regulate the expression of gratitude, wishes, apologies, requests, invitations, and advice. In addition to discussing specific practical issues, the content of a business conversation presupposes the ability to correctly express consolation, condolences, as well as formulate a compliment, approval, or disagreement.

Phone conversation. Talking on the phone is an integral part of professional PR activities, so it is important to know the basic rules of communicating on the phone. Rules of business ethics

They require communication only by work phone. However, there may be situations where an employee calls a client or another employee at home. In this case, the rules of modern etiquette recommend not calling early in the morning (before 10 o'clock) or late in the evening (after 22 o'clock), unless this has been agreed upon with your subscriber in advance. Telephone communication begins with waiting for the subscriber to answer the call. You must wait 5–7 rings for the call to be answered.

The conversation should always begin with a greeting and introduction, and the employee not only states his last name, first name (first name, patronymic), but also the organization he represents.

Etiquette recommends observing a certain time frame for a telephone conversation - no more than 5 minutes (based on the fact that more extensive information requires a face-to-face meeting). Over the phone, the place and time of the meeting, any changes are usually discussed (clarified), and brief answers to questions asked in advance can be given (received). When determining the duration of a conversation, it is necessary to be guided by the situation - it is awkward to crumple up the conversation if the client did not understand something, did not hear something, asked to repeat it or explain it. Compliance with the usual forms of speech etiquette is also mandatory during telephone conversations.

The person who called is the first to end a telephone conversation. If the connection is interrupted, the person who called also calls back.

If a client calls you and you are busy with urgent work at the time, you need to apologize and ask to wait on the line.

Appearance of a business man. Modern manuals on cultural

· A casual suit, carefully ironed, complemented by a fresh shirt (long sleeves only) and a beautiful tie, the length of which reaches the middle of the belt buckle.

· It is recommended to wear a white shirt for official and festive events. Tie – any soft color. Bow ties are accepted only on formal occasions. A plain black tie (if it is not a uniform one) is worn only in cases of mourning.

· In a formal setting, the jacket should be buttoned

below the bottom button). It can only be unfastened at the table or

V auditorium.

· A thin wedding ring is acceptable for jewelry. Massive rings and chains reduce the status of a business person.

· A comb, pencil, pen, handkerchief are placed in the inner

jacket pockets. On the outside - only a handkerchief from the set with a tie. By the way, it is better to have two handkerchiefs: one in your trouser pocket (for intended use), the second, immaculately clean

first, in the inner pocket of the jacket (for unforeseen situations: wipe the lenses of glasses, remove a speck from an eye, offer it to a lady, etc.).

· Thick-soled boots, sports shoes and sandals are not suitable for a business suit.

· Patent leather shoes are worn only with a tuxedo or tailcoat.

· The color of the socks should in any case be darker than the suit, representing a transition from the color of the suit to the color of the shoes.

· The choice of a single or double breasted jacket depends on your height. For a short person, a single-breasted jacket is more suitable; it makes him visually taller. A double-breasted jacket makes a tall person's figure more proportional.

· Wearing smoky glasses lowers the image of a business person,

V while ordinary glasses with good frames increase the value.

Appearance of a business woman. A business woman should also

Please remember some rules.

· The most conducive to the success of a business woman is a business suit: a skirt with a jacket, jacket, blouse. Today, the trouser suit is becoming increasingly popular.

· Dresses are acceptable only in hot weather, and in plain colors

And with covered shoulders.

· Don't wear sexy clothes to work(miniskirts, see-through blouses, deep necklines, open shoulders, tight sweaters, fishnet stockings, etc.).

· It is necessary to avoid extravagance in clothing, avoid wearing loose, sporty, evening style clothes (jeans, shorts...).

· The image of a business woman dictates that she avoid jewelry that is too shiny and bright, ringing and of low quality. Moderation

And Taste is necessary in the selection of jewelry, costume jewelry and accessories.

· In any weather, a woman at work should wear tights or stockings.

· Makeup and manicure are mandatory, but discreet

· Hair must be clean and neatly trimmed. Long hair should be tied up.

An integral part of human culture is the culture of smells. “The language of smells” has been known since time immemorial. Perception for



Random articles

Up