What is a pharmacy development plan? Pharmacy - as one of the most ancient types of business (business plan studies)

Pharmacy business plan: feasibility of opening + 4 reasons and rules for writing a document + 7 success factors + features of the pharmaceutical market + methods of bypassing competitors + technological aspects of the project + recommendations for inventory + calculations of financial and economic indicators + 4 risks.

Entrepreneurs who want to open a business selling pharmaceutical (medicinal) and parapharmaceutical (biologically active) products must first prepare a pharmacy business plan.

To achieve success in the pharmacy business, you need to have a good understanding of its specifics. And it is impossible to do without a document covering key aspects of activities and planned events.

Is there any economic benefit to opening a pharmacy?

Pharmacy is an institution of pharmacological profile and social orientation, where various medicines are manufactured, dispensed (sold) to the population. Their activities affect the quality of drug care and its accessibility.

A pharmacy chain is understood as a union of at least 5 objects into a holding or legal entity, which is characterized by:

• unified quality standard for drug provision;
• the presence of one pricing and assortment policy;
• logistics;
• qualified personnel, etc.

There are over 9 thousand pharmacies and more than 1.6 thousand pharmacy chains in Russia. Their number is growing steadily. Business in this area, although associated with high costs, is highly profitable, because There is always a demand for medicines.

The Russian pharmaceutical market is one of the largest in the world and one of the most profitable. Its volume exceeds 1,155 billion rubles. Government spending on medicines alone accounted for more than 11% of the healthcare budget, which is equivalent to 294 billion rubles.

On average, the population spends about $145-155 thousand a year on medicines. 2/3 of the market is filled with imported products.

The pharmacy owner will benefit from another feature of the Russian pharmaceutical market. It consists of 100% payment by citizens for the cost of medicines. The fact is that when undergoing outpatient treatment, patients are accustomed to purchasing medications from pharmacies on their own.

In other countries, for large segments of the population, private/public insurance covers most pharmacy costs. In the Russian Federation, drug provision on preferential terms is available to a small number of citizens.

Studies have shown that 75% of the population complain about health, of which about 10% have chronic diseases. These factors cause increased costs for purchasing drugs.

Those who rate their health as poor do not visit pharmacies more often than others, but they spend twice as much money there. The monthly expenses of the chronicles exceed the expenses for medicines of other respondents.

Pensioners spend 27% more money on pharmacies than middle-aged people. Gender differences also affect pharmaceutical demand. For example, males visit pharmacies much less often. However, once there, they leave 18% more money than women.

Based on the above, we can conclude that opening a pharmacy is... The country has seen an increase in income and increased attention to health. This means that per capita consumption (demand) for medicines will also increase.

The profitability of a pharmacy is at least 13%, and sometimes reaches 50%.

How and why should you write a business plan?

As already mentioned, writing a business plan is a primary task for an entrepreneur who wants to open a pharmacy.

It reflects the main points on planning and running a business:

• description of the future state of the pharmacy;
• main goals and intentions;
• activity plan of a pharmaceutical institution;
• expected benefits;
• risks.

A business plan shows the technical methods of implementing the project, goals, programs that highlight the activities necessary to implement the idea. The document must be informative, supplemented with applications with tables, graphs, and calculations.

Briefly outline and evaluate the ways that will lead you to your financial/economic goals.

And the tasks in a business plan are usually:

The business plan must indicate a list of actions that need to be performed. Based on this, an action plan is drawn up for opening a pharmacy in a certain sequence.

Then financial, labor, material, and information resources are analyzed and distributed, and forecasts are made regarding the time period for the formation of the pharmacy.

When a certain version of the plan is obtained, it is also analyzed, answering the questions:

Afterwards, a more improved action plan is prepared, the original program is detailed, and adjustments or changes are made as necessary.

If it is necessary to resort to, the business plan should be the document that will convince them of the feasibility of the investment.

Reasons for drawing up a pharmacy business plan, in addition to using it as instructions for action, may be:

• the need to obtain credit funds;
• repurposing of commercial activities;
• attracting investors;
• corporatization of pharmacy property, etc.

What is required to open a pharmacy?

In addition to drawing up a business plan, the entrepreneur is expected to comply with all standards of this activity, because entry into the pharmacy market is becoming more restrictive. This is done in order to admit only serious and worthy players.

The future owner of a pharmacy business faces painstaking work:

• training of competent personnel,
• purchasing software,
• organization of telephone service,
• conducting marketing research,
• launch of an advertising campaign.

In addition, the pharmacy needs to be located somewhere. You will have to take care of the premises and think about the favorable location of the enterprise. If you enter into a lease agreement, its validity period must be at least 3-5 years.

The purchase of equipment (commercial, refrigeration, cash register, additional), furniture, and display cases will fall on the shoulders of the business owner. All this is necessarily supported by calculations in the business plan.

Also in the immediate plans of the entrepreneur will be the preparation and provision of a package of necessary documents to the subcommittee that licenses the pharmaceutical business. Obtaining permits and issuing a license can take 10 months. and cost 60 thousand rubles.

The organizational and legal form of the pharmacy will be LLC. You can read more about the opening process on the Federal Tax Service portal: https://www.nalog.ru/rn77/yul/interest/reg_yl/register When registering, you need to select an activity code from OKVED 52.31.

A person who wants to “rise” in the pharmacy business needs to enter into agreements with services that remove and dispose of garbage and solid waste.

In the business plan, mention the documentation prepared in advance (employment contracts, work schedule, regulations). Training staff and searching for suppliers are also mandatory steps before opening a pharmacy.

Summary of a pharmacy business plan

In the summary of the business plan, you need to briefly describe your pharmacy, its name, organizational form, specialization, and formulate the main goal, i.e. answer the question: “What should your project achieve?”

The main goals of the pharmacy are:

• sale of high-quality pharmaceuticals and other pharmaceutical products;
• increase in sales volumes;
• making a profit and maximizing it.

Also, the business plan summary contains information about the format of your enterprise. This could be a pharmacy or kiosk, a chain of pharmacies, an online pharmacy, a wholesale pharmaceutical base, or a classic pharmaceutical establishment.

The introduction of a business plan also informs about the form of ownership, trade, the number of shareholders/owners, the opening date, the planned number of pharmacy facilities, and the intended address of the pharmacy.

In a few sentences, describe your target audience and decide what will be the key to the success of your business.

For example:

• correct marketing concept;
• high level of service;
• competitive prices;
• supply of high-quality pharmaceuticals and medical devices;
• creating a stable customer base;
• competent provision of assistance;
• implementation of modern high-performance software.

Do not forget to indicate in the first section of the plan what the sources of financing for your business will be: own funds and/or borrowed funds.

Marketing plan: analysis of the pharmacy industry

One of the most important sections of a business plan is marketing. It reflects the results of an analysis of the competitive environment, the pharmaceutical sales market, and the raw material base. Also, a marketing plan is necessary to reflect commercial risks, determine pricing policy, choose a strategy and develop tactics for the marketing department.

Pharmaceutical market research over the past 3 years has demonstrated industry growth. While market relations were in the process of development, changes occurred in business, the organization of pharmacies, and consumer preferences.

The changes affected logistics and the supply of drugs to pharmacies, which affected their turnover.

The pharmacy business is characterized by:

• reduction of assortment by manufacturers with increasing prices,
• strengthening government regulation of the industry,
• worsening conditions for delivery of goods to pharmacies from distributors.

The Russian pharmaceutical market has a complex structure in which the following interact:

• buyers (healthcare workers, patients);
• health authorities;
• distributors (retail/wholesale intermediaries);
• drug manufacturing companies.

Pricing policy is formed under the influence of about 6 factors, among which the determining factor is cost price. The level of demand depends on the price. The cost of products should be written down in the business plan after calculations have been made.

It is not recommended to choose a dumping strategy. The main thing is that the cost matches the quality of the drugs sold in the pharmacy. You also need to consider competitors' prices. By following the link https://www.rlsnet.ru/news_1842.htm, you can find out approximate prices in pharmacies in a particular region.

After you have dealt with market analysis and pricing policy, move on to studying the activities of competitors, the strengths and weaknesses of their business.

It is necessary to take into account all neighboring pharmacies and pharmacy chains. Look at their product range, service, room design and other important factors to help you create a marketing plan.

To find out the approximate number of local competitors, you can use the service: https://www.apteki.su/

1. Measures to bypass competitive pharmacies displayed in the marketing plan.

To have a competitive advantage, the pharmacy owner can additionally organize remote sales.

Previously, it was possible to order medications via the Internet, but received them only by going to the pharmacy in person. Now the drug supply policy allows you to arrange home delivery of drugs, which will advantageously distinguish your business from other pharmacies and provide convenience to the disabled, pensioners, and seriously ill people.

note that the transportation of medicines from the pharmacy to the designated address can be carried out not by couriers, but by pharmacists and/or pharmacists.

Also, an advantage over competitors will be the simplification of the pharmacy’s work, such as its automation.

Many people to this day prefer not to automate their business due to the high cost of the operation. But, as practice shows, it’s in vain.

Pharmacy automation has a number of advantages:

• increase in sales,
• simplification and tracking of pharmaceutical orders,
• conducting business analytics,
• prompt customer service,
• the possibility of a discount program,
• theft prevention

The following software is suitable for pharmacies:

• UNICO Pharmacy;
• Eprika;
• Standard-N;
• Pharmacy Master of the Pharmcom company;
• Infopharmacy;
• AIS Pharmacist, etc.

It would also be a good idea to install a POS terminal so that cashless payments can be made at the pharmacy. Creating your own website will significantly increase your turnover.

2. Which advertising campaign should be included in the business plan?

Any type of business needs mass advertising, since this is the only way to announce its opening. Every entrepreneur addresses this issue in their marketing plan.

Here you can and even need to enlist the help of marketers. But there are also universal methods that give a business good results.

You can promote your business to the market through the following activities:

• creating your own memorable pharmacy logo,
• ordering advertising in the media,/li>
• placement of advertisements on television, radio, newspapers and specialized magazines.

In the marketing plan, write down which media outlets you will cooperate with, how many advertisements and for what budget you are going to place them. Customer feedback is provided by online promotion of the pharmacy.

In addition to the options mentioned, outdoor and oral advertising, network marketing, and increased public awareness through the publication of printed advertising materials will bring popularity to the business.

Non-traditional ways to promote a pharmacy mentioned in a business plan could be:

• organizing a sale,
• participation in charity,
• providing discounts to certain categories of the population (elderly people, disabled people).

In addition, if possible, place banking terminals in the pharmacy. As we have already noted, this will help increase the flow of people.

Technological aspects of a business plan: choosing premises and equipment for a pharmacy

Normal operation of a pharmacy can be ensured if the location is chosen correctly. Experts assure: 50% of success in the pharmacy business is achieved through location, 30% depends on the professionalism of staff, the remaining 10% depends on competitors located nearby, advertising and price.

The best option is a place where there is a massive flow of people.

Such places for a pharmacy can be:

• metro station or bus stop;
• clinic;
• close to shops, shopping centers.

The premises purchased or rented for a pharmacy must meet all sanitary and hygienic standards. It must carry out major repairs according to plan and replace utility lines with new ones.

The property is also equipped with air conditioning, water supply, drainage and heating systems, electricity and good lighting. The pharmacy premises are designed in such a way as to prevent the entry of rodents, animals, and insects. Its area can be 70 square meters. m, but no less.

While the lease agreement is registered with the administration, the owner of the future pharmacy can begin repair work. To do this, you should contact a bureau that deals with design and design.

While you are working on repairs and equipment, it may take up to 7 months until an expert representing the Licensing Commission appears. Obtaining a pharmacy license and completing the above tasks is the most lengthy procedure in organizational terms.

Then you need to get a conclusion from the SES and firefighters, who present their requirements to the business: the presence of appropriate furniture in the pharmacy, PC and software, laser scanner of refrigeration equipment, cash register registration.

It is better to buy pharmacy equipment from trusted manufacturers, which include:

• Teos,
• Consit-A,
• Gios-Konkom,
• Artlife Techno,
• Alsi PharmTech M,
• Star et al.

The premises are technically equipped in order to increase productivity, which means that the equipment must be of high quality and comply with safety standards.

What will the pharmacy's assortment be?

Recently, there has been a tendency in pharmacies to expand the range of drugs. Over 18 thousand items are offered for sale. It is better to give preference to those drugs that the population needs.

To do this, it is necessary to monitor the state of drug supply in the region. A future business owner should conduct a survey among citizens to study their opinions and determine how much they are willing to spend on their health.

Price perception is an important factor. For example, medications whose cost does not exceed 100 rubles. are perceived by Russians as easily accessible. Assortment of goods priced 100-300 rubles. in the pharmacy also satisfies the consumer.

But not everyone can afford to buy medicines that cost more than 500 rubles. Therefore, it is not advisable to fill the pharmacy with them. Although they should be available in some quantity, because... Certain groups of the population, even at the expense of other important needs, will buy expensive medicines if it is vitally necessary.

Also, to find out what assortment to supply the pharmacy with, it is worth taking into account the therapeutic focus:

In addition, there is a minimum list of products for the pharmacy business, approved by the Ministry of Health, which is mandatory.

It has 60 points, including:

• activated carbon (tablets/capsules),
• ascorbic acid (tablets/dragees),
• Captopril (tablets),
• ibuprofen (suspension/capsules/tablets),
• timolol (drops), etc.

The inventory at the time of opening a pharmacy cannot be less than 4 thousand items, usually it depends on the amount from 600 thousand rubles. up to 2.4 million rubles. Subsequently, your pharmacy should have a range of 4-7 thousand different drugs.

Focus on inventory classes:

• goods for special purposes (drugs with antiviral, anti-infective effects, vaccines);
• familiar medications for current use that are in everyday demand;
• medicines for seasonal accumulation and early delivery (fish oil, herbs, mineral water, etc.)

In addition, the pharmacy must stock goods sold according to prescriptions. There may be several types of pharmaceutical products: drugs manufactured extemporaneously (in a pharmacy) and finished drugs produced by pharmaceutical companies.

The author of the business plan must indicate new developments in the range of goods, both Russian and foreign. It is necessary to have parapharmaceutical products in the pharmacy (for example, personal care products, creams, baby food, medicinal cosmetics, herbal teas for weight loss, etc.)

Systems such as Medline, Cross-Market, and ROSBI will help you formulate an assortment of pharmaceutical products.

In your business plan, don't forget to include suppliers. They could be:

• CV Protek ( http://www.protek.ru)
• GC Grand Capital ( http://grand-capital.ru)
• Sia International ( https://siamed.ru)

Orders for the pharmacy can be made remotely.

Organizational plan of a pharmaceutical institution

The organizational plan concerns labor resources, staffing, etc. Pharmacy staff must be not only highly qualified, but also communicative and able to resolve conflict situations.

A person holding a leadership position must implement quality systems. In addition, the manager is entrusted with the task of informing employees regarding customer complaints and changes made to legislation.

Team building requires special attention. To work in a pharmacy, it is necessary to hire highly qualified pharmacists and pharmacists, and pay high wages.

The requirements for them are as follows:

• knowledge of the pharmacy assortment,
• interest in work,
• desire for career growth,
• possibility of providing consulting assistance.

A pharmacy usually has 2 divisions: a sales department and an administrative one, i.e. accounting, personnel. Based on this, in the organizational plan you need to write down how many employees your staff will consist of, its schedule, and the chosen remuneration system.

Financial section of the business plan: calculations for opening a pharmacy

Trade and financial activities of pharmacies are characterized by the following categories:

• turnover;
• turnover;
• profitability;
• costs;
• profit;
• trade overlays;
• labor productivity.

The markup cannot be set more than 40%, otherwise the pricing policy of competitors will leave you without customers. Pharmacies that make a profit from the difference between the cost of purchase and sale can only sell medicines at retail prices.

You cannot know what sales volume the pharmacy will achieve. Forecasts regarding the value of this indicator are made by marketing specialists. You enter the data into the business plan.

Marketers investigate this issue based on the current social, demographic, economic conditions prevailing in the region, the level of morbidity among the population, and analysis of competitors.

The pharmacy sales volume plan looks something like this:

The financial section of the business plan also describes in detail the annual plan of expenses and income, and the capital flow plan. There will be fixed and variable costs or expenses.

The latter include:

• transport costs;
• Commission;
• means necessary for loading and unloading, etc.

Permanent:

• pharmacy advertising,
• rent,
• depreciation of warehouse premises,
• payment of taxes and utilities.

Payback for a pharmacy takes a long time (up to 2-2.5 years); the costs of equipment alone will be covered after a year. Capital investments are large - at least 2.5 million rubles.

In a business plan, a pharmacy needs to indicate not only monthly costs, but also annual ones, and calculate the expected profit.

It is advisable to complete this section of the business plan with the main financial and economic indicators presented in tabular form. An example is shown in the picture.

The pharmacy is able to bring its owner every month from 116 thousand rubles. income with 16% profitability and expenses of more than 2 million rubles.

How to open a pharmacy from scratch?

Preparation of necessary documents. How to choose
range of medicines?

Risks when opening a pharmacy

Another important section of the business plan is “Risks”.

In the case of a pharmacy, risks include:

• high competition;
• government influence on pricing;
• increase in the cost of imported medicines due to fluctuations in the foreign exchange market;
• strengthening regulation of the pharmaceutical industry at the legislative level.

In each case, it is necessary to identify alternative solutions and solutions to problems, displaying the options in the business plan.

There are also unforeseen risks that may arise without your participation. These are natural disasters, fires not caused by human factors, etc.

To avoid many mistakes and see the results of your efforts, you need a pharmacy.

An example of a finished document can be downloaded from the link:

With this document, you will rationally and effectively use resources and time, and you will be able to quickly make the right management decision in the event of unforeseen situations or instability in the pharmaceutical market.

Useful article? Don't miss new ones!
Enter your email and receive new articles by email

The pharmacy business is thriving, pharmacy chains are developing rapidly and widely. It’s not surprising if you can see 5-6 of them at once near a metro station, and each open point has a certain demand. In this review, together we will draw up a ready-made pharmacy business plan “from A to Z” (calculations for 2018).

The pharmacy now is not that old establishment where there is a strong smell of medicine, and there is nothing to be found there except solutions. Now you can go there for cosmetics, hygiene products, and even organic food.

Market analysis

To open your own pharmacy and draw up a business plan, it is not recommended to choose a location between many competitors already standing nearby. That is, first you need to try to place the point not in busy places, such as the metro, where there are already plenty of them, but it is better to place it in a residential area.

The assortment is quite huge: 5-7 thousand items. As a rule, it is the same for everyone, so it is quite difficult to offer customers something completely new.

There are different types of pharmacy business:

1. production of medicines and sale of finished medicines;
2. pharmacies;
3. pharmacy points;
4. kiosks;
5. the shops;

The smallest market share is occupied by industrial pharmacies, since it is quite difficult to maintain it. The list of drugs that production can prepare has now become very small, because everything is already made in factories and sold in ready-made forms.

Only industrial homeopathic pharmacies can develop, of which there are not many in Russia at the moment. This is a more expensive option, which will affect the business plan and start-up investments. Such a production will be able to operate if there are 2 departments functioning there - the production of homeopathic remedies and the department of finished medicines.

It should also contain prescription drugs, non-prescription drugs, cosmetics, dietary supplements and other related products. Opening such a business will undoubtedly be profitable.

Distinction between categories and profit

The pharmacy has the right to dispense medications according to a doctor’s prescription. Kiosks and stores sell goods without a doctor's prescription. There is a strict list of medications, which clearly states which medications can be dispensed without a doctor's prescription. Basically, these are some simple things: painkillers, brilliant green, iodine and other simple medications.

It is worth taking into account in the business plan that on average one Moscow outlet sells goods worth $1,400,000 per year. Gross margin is approximately 37 percent, of which 8-9 percent is rental costs and 11 percent is selling, maintenance and production costs.

The profit margin when opening a pharmacy in Moscow is now approximately 15%, but for a new business this figure can reach only 10% within a year. The share of Moscow business in the Russian market is 25%. In total, there are approximately 3,700 pharmacies of various formats in the capital. The annual revenue of one Moscow pharmacy is $600,000 per year. Chain stores earn more due to the large number of outlets.

If a pharmacy sells exclusively medications without additional assortment, this will bring it a loss of 15%. Keep in mind even at the stage of drawing up a business plan that for successful sales you need a parapharmaceutical assortment.

Is it profitable to work 24 hours? Experts believe that such a pharmacy will have more expenses than income. However, if there are no such competitive 24-hour competitors nearby, we certainly recommend giving it a try.

Project Summary

The goal of the project is to open a pharmacy in a city with a population of about 1 million people.

Pharmacy advantages:

• Average bill
• Large selection of pharmaceutical products
• Location
• Sale of organic cosmetics and personal care products
• Opening hours: 9:00 - 21:00 without lunch breaks

Room

In order for the pharmacy to comply with all standards, the following premises should be provided:

• Sales area – 50 m2
• Medicine storage room – 8 m2
• Staff rest room – 12 m2

The area of ​​the pharmacy premises is 70 m2.

Pharmacy license

This procedure is quite complicated and bureaucratic. In the near future, experts expect the abolition of compulsory retail licensing. The pharmacies themselves will act as regulators.
The license is issued by the Health Department of the city in which you plan to establish a business. It is wise to use the help of specialists from law firms; of course, it is not free.

The cost of acquiring a license and registering an activity is 80,000 rubles.

Staff

In the pharmaceutical business, in 99% of cases, people work who have a Russian diploma.

The main thing that should be present in a pharmacy and must be spelled out in the business plan is quality service. Sales will depend on it. The pharmacist must be not only qualified, but also friendly. He should be able to provide additional free services, for example, measuring blood pressure at the client’s request.

Equipment

Pharmacy assortment

Advertising

Costs and payback

Starting investments:

1. Rent of premises (for 3 months) - 210,000 rub.
2. License and registration of activities - 80,000 rub.
3. Staff salaries (for 3 months) - 360,000 rub.
4. Equipment - 331 000 rub.
5. Products - 990 000 rub.
6. Advertising - 20,000 rub.

Total: 1,971,000 rubles.

Monthly expenses in a business plan include:

1. rent for premises + utilities - 80,000 rub.
2. staff salaries - 120,000 rub.
3. tax and social contributions - 36,000 rub.
4. products - 500,000 rub.
5. advertising and promotion - 20,000 rub.

Total:756 000 rubles

Payback period is 35 months (2 years 11 months)

So, opening a pharmacy is quite difficult and expensive; besides, it is better to open an entire network of pharmacies. But if opportunities allow you, this business will be very successful and profitable.

Capital investments – 450,000 rubles
Business payback – 1 year

People have always been sick and will continue to do so, so they need medicine...

Even in the smallest village they realized that various herbs and home recipes are ineffective when it comes to serious diseases, so they rushed to traditional medicine.

All this leads us to the idea that opening a pharmacy kiosk from scratch can be quite rewarding, regardless of where you live.

The pharmacy business, in addition to its high profitability and quick payback, is also good because even a person who does not have a pharmaceutical education can start it.

If you're seriously thinking about it, how to open a pharmacy kiosk, what is needed for this and what is the cost of this project, then our advice will certainly help you.

Advantages of opening a pharmacy kiosk

If you live in a small town and don’t know what kind of business you can start here, and even from scratch, then think about opening a pharmacy kiosk, especially if there is none in your village.

But this type of business is attractive not only to village residents.

Regardless of how large the locality is where you live, a pharmacy kiosk or a full-fledged large pharmacy can be made profitable, and without much effort.

The advantages of opening a pharmacy kiosk look like this:

1. This business pays for itself quite quickly, considering the current cost of even the cheapest drugs.
2. Pharmacy kiosks will always be full of customers, no matter how much the drugs sold there cost.
   People will still want to receive quality treatment with the drugs prescribed to them by their doctors.
3. In this business, you don’t have to be too afraid of competition, because even if there are several pharmacies on the same street, none of them will be empty.
4. Anyone can open a pharmacy kiosk, regardless of their education.
   You will just need to hire a professional pharmacist to manage the pharmacy.
5. This one, without having huge capital, if you do not initially set your sights on a huge pharmacy, but are ready to be content with a small kiosk.
6. The target audience for this type of business is huge and practically unlimited, since everyone gets sick: adults, children, the elderly, youth, men, women, etc.
7. Unlike few types of business, a pharmacy kiosk can be opened in any locality, even a small village, and it will bring you income.
8. You can build enough competitive advantages to differentiate yourself from other pharmacy kiosk owners and earn even more.

Competitive advantages of a pharmacy kiosk

It would seem that for such a type of business as a pharmacy, there is no need to invent special competitive advantages.

It is enough to adhere to a reasonable pricing policy so that consumers come to you and not to your competitor.

Of course, the price of the products you sell is important (it should not be too high), but this is not enough if there is a high level of competition in your locality.

You can attract the maximum number of consumers:

• offering a wide range of products (your pharmacy should have medicines for various diseases);
• without limiting consumers to only expensive or, conversely, cheap but not very effective medicines, you should sell both;
• developing a loyalty program for regular customers;
• organizing various promotions, for example, “When purchasing cold remedies in the amount of ... “Vitamin C” as a gift,” “Three “Citramon” for the price of two,” etc.;
• having qualified salespeople on staff who can recommend medicine to the client depending on the problems he or she has; this competitive advantage is very important considering how much our people dislike going to doctors;

Pharmacy kiosk advertising

“Most people live well and are happy with the state of affairs. But if you want your life to be active and exciting, try becoming a businessman. Learn the art of starting your own business. It's like learning the art of making mistakes and learning from them."
Richard Branson

When opening a business from scratch, do not forget how important it is to advertise it so that the first clients appear.

If you live in a small town, then you don’t need to carry out a special advertising campaign; a bright sign is enough for people to flock to you.

But residents of large cities will have to fork out money by printing advertising leaflets, placing several advertisements in the local press, creating an easy-to-use website, etc.

If you don't want to spend too much money on advertising your pharmacy kiosk, then on local forums.

Types of pharmacy business

When thinking about entrepreneurship in the pharmaceutical field, choose the most suitable form of this type of business for yourself:

This form offers the most extensive opportunities for earning money, since you can not only sell medicines or cosmetics, but also make them yourself according to a doctor’s prescription.

But in addition to great earning opportunities, opening a pharmacy requires serious financial investments, so if you have a very modest start-up capital, then it is better to take a closer look at a smaller business, for example, a pharmacy kiosk.

Pharmacy, kiosk or store.

Here you can only sell drugs, and only those that are not available with a prescription.
But the sale of cosmetic products, as well as your own mini-production of medicines, is prohibited for you.

But you should not immediately dismiss this type of business, since it has undeniable advantages: it does not require large financial investments or premises with a gigantic area.

Online pharmacy.

Any sales today can be carried out on the Internet.

Medicines are also a commodity, so they can be sold online.
Opening an online pharmacy is associated with serious difficulties (obtaining permits, distrust from consumers), etc. You should think carefully about everything before deciding to open such a business, especially from scratch.

Where to start opening a pharmacy kiosk

This type of business requires licensing, and to obtain a license you should prepare a number of documents in which you should indicate the address of the premises where your pharmacy kiosk will be located.

So you should start by finding a suitable premises. The building you choose must:

1. Be not too small so that it can accommodate a sufficiently large assortment of goods.

   According to state requirements, the minimum area of ​​a pharmacy is 12 square meters. m., but it is better to rent a room of at least 20 sq. m. m.

2. Have: a separate entrance, the necessary equipment, the ability to unload goods from the street, be connected to sewerage and water supply.
3. Be in a busy place: on a central street, in a department store, at a train station, in a densely populated residential area, etc.
4. Have (albeit a very tiny) living space.

   Very often, pharmacy kiosk owners ignore this point, believing that they can do without it, because the pharmacist at the pharmacy kiosk serves the goods through a small window, which means the client cannot see that next to the medicines there is a container with the seller’s lunch and his coat hanging.

   And of course, you shouldn’t ignore the needs of the human body by forgetting about the service toilet.

   Don't force your employees to look for a place to relieve themselves by leaving the pharmacy kiosk unattended.

Bureaucratic delays associated with opening a pharmacy kiosk

This type of business does not present any particular difficulties, but it also has some nuances, the knowledge of which cannot be avoided.

Perhaps the main difficulties that await an entrepreneur who wants to open a pharmacy kiosk is collecting documents and obtaining all the necessary permits...

This is not an easy and lengthy matter, so as soon as you have found a suitable premises, proceed to obtain all the necessary permits.

If you are not familiar with the pitfalls of domestic legislation, then seek help from a qualified lawyer - his assistance in opening a pharmacy from scratch will be very helpful.

If you decide to act on your own, then adhere to the following algorithm:

1. Register as .
2. Decide on the form of taxation, the optimal form is EVND.
3. Collect the necessary package of documents:
   • application (where you need to indicate not only your data, but also the address at which the pharmacy kiosk will operate);
   • copies of your constituent papers and confirmation that you are in the unified register of entrepreneurs;
   • certificate from the State Tax Inspectorate that you have been registered;
   • receipts for payment of all required fees;
   • copies of diplomas of your employees and the pharmacy manager on receipt of full pharmaceutical education;
   • permission to operate your premises from the fire service and sanitary and epidemiological station, etc.
4. Obtain a license to conduct pharmaceutical activities.
5. Pay all required fees.

The registration procedure for a pharmacy kiosk has other nuances, so I would like to repeat the advice: do not do it yourself, hire a lawyer who will not allow the process of opening a pharmacy to take more than 30–45 days.

What else is required to open a pharmacy kiosk?

Regardless of whether you decide to open your pharmacy kiosk in a city or village, you need to take care of the mandatory components of this type of business.

You already know what requirements the state imposes on the premises and regulatory documents, but this is not enough to become the owner of a pharmacy kiosk.

There are many other things that need to be taken care of.

Equipment

The equipment for a pharmacy kiosk is subject to increased demands: it must be specialized, meet all the requirements for storing medicines, etc.

You will definitely need:

Name	Qty.	Unit cost (RUB)	Amount (rub.)
		Total:	155,000 rub.
Racks and shelves for goods	(quantity depends on the area of ​​the pharmacy kiosk)		80,000 (equipment of a small pharmacy kiosk)
Fridge	1	30 000	30 000
Air conditioner	1	30 000	30 000
Table and chair	1+1	7 000	7 000
Locker for personal belongings	1	8 000	8 000

Staff

If you do not have a pharmaceutical education, then your pharmacy kiosk will need a manager who will not only have an appropriate diploma, but also have at least 5 years of experience in this field.

You yourself can do the accounting and perform managerial functions.

If you want your pharmacy to work seven days a week (and this is the surest way to increase income), you will have to hire at least three salespeople with pharmacist diplomas and work experience.

Another irreplaceable person in any business is the cleaning lady.

You can get by with one cleaner, hiring her for a five-day week, and pay extra to the sellers who will work on weekends to clean the premises. You can hire two cleaners and organize them to work in shifts, for example, 2/2 days.

The table of salary costs for pharmacy kiosk staff looks something like this:

Suppliers of medicines to a pharmacy kiosk

To make the most of the difference in purchase and sale prices, you need to enter into contracts directly with manufacturers, and not with those who resell medicines.

Fortunately, the choice of drug manufacturers is quite large, so you can easily choose suppliers for your pharmacy kiosk.

The most popular suppliers in Russia are PFK Obnovlenye, Shreya Corporation, Peptek, Biotek, Medicine for You and others.

Assortment of medicines at a pharmacy kiosk

You must understand that if a client does not find the medicine he needs at your pharmacy kiosk, but finds it at your competitor, then next time he will go directly to your competitor without wasting time on you.

Try to ensure that you always have in stock the most popular and popular types and brands of medications: painkillers, antipyretics, anti-inflammatory and others.

When buying creams, tablets, potions and other things, pay attention to their expiration date (it should be as long as possible so that you have time to sell the product).

P.S. Remember that a pharmacy kiosk cannot sell drugs containing narcotic substances or those that are only available with a doctor’s prescription.

How much does it cost to open a pharmacy kiosk?

It is impossible to answer this question unequivocally, because it all depends on the specific locality in which you are going to do business: for villages these are the same prices, for megacities - completely different.

The table of expenses shows average data:

For residents of villages this amount will be significantly lower, for residents of large cities – higher.

Profit from opening a pharmacy kiosk

It is almost impossible to calculate the monthly profit that you will receive after opening a pharmacy kiosk.

Get ready for the fact that in the first months you will work at a loss, so try to include expenses for employee salaries, rent of premises and taxes in your start-up capital.

As soon as your business gets on its feet, it will begin to generate good profits: from 40,000 rubles.

If you reach a monthly revenue of 150,000 rubles, which is quite realistic with high turnover, then even taking into account mandatory monthly expenses (taxes, rent, salaries, purchases of goods), you will return the initial investment in a year.

Download a ready-made pharmacy business plan with quality guarantee.
Contents of the business plan:
1. Privacy
2. Summary
3. Project implementation stages
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification for investments
10. Conclusions

We invite you to look at useful tips from experts:

where to start opening a pharmacy business and what to pay attention to!

Now you know how to open a pharmacy kiosk from scratch.

Of course, you will have to spend a lot of time obtaining all permits and equipping the premises, but time and money will not be wasted, because you can make good money in this business.

Useful article? Don't miss new ones!
Enter your email and receive new articles by email

Before starting a pharmaceutical business, you must decide what exactly you want to open: a pharmacy kiosk, a full-fledged large pharmacy or a chain of pharmacies. The pharmaceutical business is a fairly popular field for budding entrepreneurs. The demand for medicines has always been, is and will be. Opening a pharmacy is not difficult in principle; you just need to find a premises and purchase all the products. It is much more difficult to obtain a license.

In our country there are about nine thousand pharmacies and about two thousand pharmacy chains. These numbers are increasing every year. The pharmacy business is considered highly profitable, since there is always demand.

Requirements for opening a pharmacy

The most important thing when opening is to obtain a license. This is a labor-intensive and rather lengthy procedure, regardless of whether it is a kiosk or an entire network. To obtain a license you must:

• comply with the requirements for equipment (ventilation system, refrigeration equipment,
• water supply and drainage, display cases, cabinets, etc.);
• correct execution of lease agreements;
• experienced personnel, pharmacists and pharmacists (work experience must be over three years);
• If you register as an individual entrepreneur, then when opening a pharmacy you need your education to be directly related to pharmaceutical activities. Otherwise, register the enterprise as a joint stock company;
• obtaining permission from the sanitary and epidemiological station;
• obtaining permission from fire safety;
• receipt of payment of the license fee.

In general, it takes from two to six months to obtain all permits and licenses to open a pharmaceutical activity. It is difficult and painstaking, but be patient and everything will work out.

Types of pharmacies

If you don't know which pharmacy to open, check out several types.

• Industrial pharmacies - such points have the right to manufacture aseptic products.
• Pharmacy dispensing finished products (selling prescription drugs).
• Pharmacy points (sale of medicines is allowed, dispensing of prescription drugs is prohibited).
• Pharmacy kiosk (pharmacy premises less than twenty square meters).

A license is required for all types of pharmacies. Minimum requirements for pharmacy kiosks.

Pharmacy location

It is most advantageous to locate a pharmacy in a large residential area. It is also profitable to open in shopping centers, train stations or places where there is a lot of foot traffic. The main thing is to always keep an eye on replenishment. Before opening, take a close look to see if there are any competitors around. Set the price segment either the same as that of competitors, or slightly lower. This will allow you to win buyers and develop your client base. To avoid competition and to increase sales, supply the pharmacy with related products (for example, pacifiers, shampoos, diapers, massagers, toothpastes, personal hygiene items, glassware for medical purposes, solutions for lenses, nail polishes, decorative cosmetics, dietary supplements, etc.). d.).

Financial investments for opening a pharmacy

There are a number of cost items before opening a pharmacy:

• Costs of searching for premises or renting.
• Costs for licensing and other documentation.
• Investments in repairs (reconstruction) of premises.
• Purchase of equipment (refrigerators, cabinets, air conditioners, display cases, etc.).
• Investments in the installation of security and fire alarms.
• Purchasing a computer and other office equipment.
• Both installation and production of signs require financial investments.
• Investments in pharmacy advertising.
• Creation of discount cards (if you plan to implement a bonus program).
• Contacting a recruitment agency (when selecting qualified personnel).
• Finance for paying salaries to the administration and employees of the pharmacy.

Read also: How to Write a Gym Business Plan

Pharmacy assortment

The range of drugs in the pharmacy is huge. There are about 19 thousand items. When opening, purchase those drugs that are in demand, and for this you need to conduct a survey or monitor the state of drug supply in your region. Price perception is a leading factor in the pharmacy business. Easily accessible drugs among citizens are considered to be drugs that cost up to 100 rubles. Medicines from 100-300 rubles are also considered acceptable for the majority, and medicines costing more than that cannot be afforded by many.

In this regard, try to purchase products whose sale price will be up to 500 rubles. But this does not mean that there should not be others. There are rare and expensive drugs that are difficult to find in pharmacies, so it is better to negotiate with the supplier and consider a custom-made product service. To summarize, we can say that you will invest most of your finances in frequently used drugs. In order to understand what exactly to purchase, the Ministry of Health approved a list of drugs that should be available upon opening. This list contains about 60 items, including:

• activated carbon (capsules, tablets);
• ascorbic acid (in the form of tablets or dragees);
• paracetamol (tablets);
• analgin (tablets);
• ammonia;
• captopril (tablets);
• ibuprofen (suspensions, tablets, capsules) and much more.

You can find the complete list on the official website of the Ministry of Health of the Russian Federation. Please note that the inventory must contain at least 4 thousand items at the time of opening.

There are also three classes of inventory:

• targeted drugs, antiviral and anti-infective;
• medicines that are in regular demand;
• seasonal medications, such as all kinds of herbs, mineral waters, fish oil.

The pharmacy must also have drugs from Russian and foreign manufacturers. And also from pharmaceutical products, such as medicinal cosmetics, baby food, personal care products, etc.

What financial investments are required to open a pharmacy?

Have you decided to open a pharmacy, but are wondering how much money you need to raise for this? Let's figure it out together. So, a license and other documentation costs about 90 thousand rubles. Fire and security alarms are 45-50 thousand. Repair and decoration of the premises is about 1 million (it all depends on the area of ​​the premises). The cost of office equipment is 100 thousand. The assortment at opening will cost 100-150 thousand, and 30 thousand for other expenses. As a result, the amount equates to one million 180 thousand. These are attachments only when opened.

The pharmacy business is a good start for an entrepreneur, because the demand for medicines has always been and will always exist. Health is the last thing people will save on, and this despite the fact that profits in this business do not depend on the market situation, climate change, or other factors.

However, there are also disadvantages, one of which is considerable competition. Many people know about the benefits of opening a pharmacy, and you will have to work hard to take a worthy position among them. A high-quality business plan is the best foundation for any new business.

How to open a pharmacy: business plan

First of all, you must be as clear as possible about what your future enterprise will be like and what exactly you want to achieve. Despite the apparent demand for this area, a pharmacy is still not a grocery store or a boutique.

Many people perceive a pharmacy to be on the same level as a hospital, and only go there if absolutely necessary. With an ill-conceived concept, your business is simply risks not paying off.

First, you need to decide what type of outlet your outlet will belong to. There are four options:

• Pharmacy kiosk;
• Small pharmacy;
• Standard pharmacy;
• Minimarket.

See the next article.

We will discuss where it is more profitable to open a current account for individual entrepreneurs. What additional offers can I get from the bank?

Decoding OGRNIP - what it is and why it is needed, read at the address. How to check the authenticity of the number?

Each of these types has its own advantages and disadvantages:

• Let's say standard pharmacies and points It is officially allowed to dispense medications prescribed by doctors with virtually no restrictions. Thus, the assortment at points of this type will be as wide as possible, which is extremely beneficial for you, as a seller.

• On the other side, pharmacy kiosk will cost much less in terms of start-up investment,

• A minimarket involves network expansion, which will also work to your advantage.

Your pharmacy may offer a standard range of medications, or it may specialize in a certain area.

Let's say not bad idea: focus on health-improving cosmetics made from natural ingredients.

Or you can choose products for babies as a business card: food, vitamins, healthy medications.

Detailed information will help you make a choice. market and competitor research. Collate all the data, identify what your city is missing and where you could be a pioneer. But at the same time, remember that the wider the assortment, the more profitable it is for you: it is necessary that every buyer finds from you exactly what he was looking for.

When exploring the market, try to note those drugs that are in demand and purchase them in large quantities. It doesn’t matter that this is no longer fashionable and there are many other alternatives - need to focus on demand.

Pharmacy location

As sad as it may sound, more than half of your business's success depends on location. No matter how beautiful the pharmacy is, no matter how wide its range, it will not attract attention in the labyrinths of a residential area.

That is why it is important not to give in to the temptation to save money, but rent a room in the center, no matter how expensive it may be.

Remember, the place should be crowded: it could be a bus stop, a popular avenue, or another area with a large crowd of people. In addition, it is worth considering such a factor as the proximity of competitors - this must be avoided.

Probably the only situation when opening a pharmacy in a remote place will not fail is complete lack of competition.

This state of affairs is typical for new areas, where new buildings are just being moved in and there is no infrastructure yet. In this case, it makes sense to hurry and occupy a niche - but be careful and carefully carry out all the calculations.

Premises requirements

Ideally, of course, the room should be large - this will allow you to allocate space for:

• warehouse,
• boss's office
• kitchens, etc.

But in practice, especially with expensive rentals, this is unlikely, and to begin with it is better to limit yourself to a small area. The minimum for a small pharmacy is 60 sq. m.

The most convenient are rectangular-shaped premises, but, again, it is difficult to find one - most often former apartments on the ground floors are offered for rent, the shapes of which can be very bizarre. However, the “rectangle” effect can also be created through shop windows.

Do not forget that the room should comply with sanitary standards. The state imposes much more requirements on pharmacies than on any other stores.

When drawing up a lease agreement, keep in mind that a pharmacy business can pay for itself in 2 or 3 years. Therefore, it is more profitable immediately conclude a contract for at least 5 years. Of course, if you're lucky and things go well, one year may be enough, but it's always better to be on the safe side.

Repairs and furnishings

Don't underestimate the role of renovations when opening a pharmacy. Visitors’ requirements for a place related to health issues will be higher than for stores of other types. It is very important that the pharmacy makes a favorable and serious impression.

But, at the same time, as practice shows, people tend to treat pharmacies with fear and disdain: they say, there are so many sick people there. Important as much as possible smooth out unpleasant associations and make your pharmacy a place where it will be comfortable to be. Everything around should remind the buyer that the pharmacy is not a terrible enemy, but an ally, primarily designed to prevent trouble.

About the staff

There are special schools that train pharmacists - ideally your employees must have this qualification. At the same time, it is now difficult to find a good pharmacist who meets all your criteria - there are not many of them.

It might be worth considering the option candidates with medical education, which you will train along the way. After all, in any case, a lot depends specifically on your product range and your customer service policy. After a while, you will receive a professional whose knowledge is in no way inferior to a college graduate.

The role of staff is largely depends on the type of pharmacy, chosen by you: say, a sales assistant in a mini-market requires much more enthusiasm when communicating with customers than in a pharmacy kiosk.

But it is imperative to ensure that the information is presented correctly and all the buyer’s requests are satisfied. In a place like a pharmacy, the client especially needs help and support from knowledgeable people.

Good sales can only be achieved with a team that understands the importance of the tasks. But don’t forget about decent wages for sellers – people should be interested work for you.

Features of a business plan for opening a pharmacy in a village

As a rule, small villages rarely have their own pharmacies: points are located in regional centers. Considering the number of elderly people living in villages and constantly in need of medicine, this is not very convenient.

Therefore, the decision to open a sales point in the village definitely makes sense. But it must be taken into account that the sales volume will still be incomparable with the city. It makes more sense to open a small pharmacy kiosk, which has everything you need in its assortment.

In other cases, your business will take too long to pay off, if it pays off at all. You need to open a kiosk in the most crowded place possible - in rural areas this is most often a bazaar, market or bus station. In the latter case, you are betting that residents of nearby small villages will also be able to visit your pharmacy.

Example of a business plan for opening a pharmacy

So, what investments will be required when opening a pharmacy:

• Purchasing a license.

note that if you do not have a medical education, you will not be able to obtain a license to sell drugs.

In this case, you will have to hire a pharmacist first. Obtaining a license from a law firm costs around 50-60 thousand rubles;

• Renting premises.
  If you are staying in the center, you should focus on prices from 70 thousand rubles and above;

• Repair of the premises - from 60 thousand rubles;

• Purchase of a consignment of goods - 50-100 thousand rubles;

• Refrigeration equipment – ​​30 thousand rubles;

• Cash desks – 50-150 thousand rubles depending on quantity;

• Computers and software – 200 thousand rubles;

• Advertising – from 50 thousand rubles.

Taking into account other minor expenses, starting investment amount for a small pharmacy approximately equal to 500-600 thousand rubles.

For an example of compiling a pharmacy development model, see the video:

Opening a pharmacy is in many ways easier than, say, a clothing store - both technically and in terms of investment. But you must remember that by getting involved in the medical field, you take on much greater responsibility.

Choose a pharmacy business if you really confident in competence and professionalism your team.