Information about Apple. Tim Cook is the new CEO of Apple

Apple is one of the largest American corporations engaged in the production of electronic equipment and computers. Products such as the Mac, iPod, iPhone and iPad have forever changed the world of computing, not only because of their practical advantages, but also because of their specific and unique designs.

The beginning of the Apple story

The emergence of Apple as a company is associated with two already famous entrepreneurs - Steve Jobs and Steve Wozniak. The company's history began in 1976, when they decided to turn their ideas, which at that time seemed like fantasies, into reality and founded the company together with Ronald Wayne.

Apple Computer Inc. was first located in Steve Jobs' garage.

The Apple 1 computer eventually went on sale.

A year later, the company was able to launch the Apple II, which went into mass production. The new version of the computer was much easier to use and had a disk drive.

Development of the company

Highest growth rate of Apple Computer, Inc. reached in the 80s. The main reason for this state of affairs was the good quality and innovative products that attracted new customers.

The first personal computer for business users was launched in May 1980. The Apple III, depending on the configuration, was equipped with a Synertek 6502A processor with a clock speed of 2 MHz that was twice as fast. With the ability to emulate the Apple II, it was a revolutionary new computer, the company's first attempt to move away from a successful and well-selling technology. On paper everything looked great. But... the price of the computer was $4,340, which led to very low sales.

At the same time, Apple is working on a project called Lisa, aimed at business users. In 1982, Steve Jobs, as a result of his own decisions that were not always correct from the point of view of economic efficiency, was, paradoxically, removed from the project and began working on the Macintosh.

Jobs' parallel project debuted a year later, the Macintosh had an 8MHz processor, 128 KB of RAM and 64 KB of ROM. The Macintosh also came with a 3.5-inch floppy drive. The ideal operating system and graphical interface made work easier and created conditions for increasing the popularity of the computer. It was a revolutionary invention. The downside of the Macintosh was the software. There was no compatibility with most programs; it was necessary to write code for them from scratch...

Combined work with Apple

The end of 1984 was not successful for the company. Computers were selling poorly and Steve Jobs came into conflict with John Sculley and other employees, which was the immediate reason for his removal from the Macintosh project, and then his complete dismissal from Apple. During his 10-year absence from the company, Jobs focused on his NeXT Computer project, which, however, never achieved the same popularity as products bearing the Apple brand logo.

At the same time, Apple released the first Mac, which did not achieve the success planned on paper. In the beginning, Macs sold quite well, but competitors quickly adapted their products, and Apple was forced to improve its computer. Soon came the Macintosh Plus, which, priced at $2,600, offered 1MB of RAM, expandable to 4GB, and was sold with revolutionary SCSI connectors that allowed it to work with multiple devices simultaneously. The computer, however, still had a number of shortcomings, which, fortunately, were corrected with the launch of the second version, the Macintosh II. The processor frequency of the new computer was 16 MHz, and it became possible to support color graphics. The following years did not bring any significant business success, but allowed the brand to take a fairly strong position in the market.

Return of a Legend

In 1996, Apple acquired NeXT for $429 million. This deal was crucial for Steve Jobs because it allowed him to return to his own projects. The deal worked well for Apple and eventually led to the development of the first all-in-one computer, the imac. The imac turned out to be a revolutionary machine, not only because of its capabilities, but also because of its aesthetics. The release of the revolutionary imac allowed Apple to become one of IBM's leading competitors.

The era of iPhone and iPad

On January 9, 2007, Steve Jobs announced that Apple intended to focus on producing new types of devices - smartphones, thus introducing the first iPhone. Although some products were already available in the smartphone market (and other touchscreen devices such as handheld PCs were also present), Apple's product won over consumers due to its innovative appearance, ease of use and distinctive aesthetic qualities.

Let's sum it up

Apple is currently a key player in the personal computer and consumer electronics market. This is mainly due to the policy of Steve Jobs, the basis of which is to improve and simplify existing things and processes in order to make them even more convenient and innovative. Products such as the iMac, iPhone, iPad and iPod gave rise to the development of many personal device technologies that are almost indispensable to us today.

A dark day on the calendar for fans of Macbooks, iPads, iPhones and other Apple gadgets. Company founder Steve Jobs died at the age of 57.

With his “bitten apple,” Jobs, without exaggeration, changed the world, accustoming humanity to a completely different way of communication. From 1976, when the aspiring computer scientist was just creating Apple, and until August 2011, when, due to the serious illness of the CEO of the most valuable IT corporation in the world, he, as Jobs himself admitted, always managed to be ahead of his time, but today it is for him stopped. Television archives have preserved the moment when Jobs became a computer scientist.

Remembers a great genius NTV correspondent Sergei Malozyomov.

1984, the 29-year-old founder of Apple introduces a new product: the Macintosh computer. It had a revolutionary user interface, which was later called the "mouse". It’s hard to believe now, but before Jobs there was only a keyboard, and you could only move around the screen by pressing keys. To make life easier for the client - the head of Apple has always dreamed of this. As a rule, he did not invent himself. The talent lay in spotting a suitable development in time, buying it and integrating it into the product. According to his philosophy, Jobs did not try to keep up with time, but was ahead of it, deciding for the user what he needed.

Steve Jobs: “This machine will guess your desires and do exactly what you want. You've never experienced anything like it."

Apple products have generally always had a limited set of features, but they all worked flawlessly.

Jobs’s genius was also to convince consumers: “This is what you really want: to press your fingers on a cell phone screen, to have a computer without a keyboard at all, a tablet. Agree, and you will also have the absence of viruses, the fastest processors, the brightest screens and the longest-lasting batteries. But in return, you will be able to install only those programs that I approve. You will pay me for almost any installed application, downloaded video or song.”

Millions of people agreed. All Apple products associated with Jobs became style icons. iPod, iPhone, Macbook and iPad users have repeatedly admitted that they have a real sensual attraction to these gadgets. You want to touch them, take them out, look at them. Jobs, as best he could, always supported this hysteria personally and solemnly, no matter how bad he felt presenting new products.

Steve Jobs: “As you probably know, I underwent a liver transplant a few months ago. Now I have the liver of a twenty-year-old young man who died in a car accident and was so noble as to donate his organs.”

In August 2011, liver cancer and then pancreatic cancer brought Jobs' health to the point where he chose to resign as head of Apple. Information about how bad he looked periodically made it into the press. It became clear to everyone that the genius did not have long left, NTV reports.

Computer science, cybernetics and programming

Apple Inc is an American corporation, manufacturer of personal and tablet computers, audio players, phones, and software. One of the pioneers in the field of personal computers and modern multitasking operating systems with a graphical interface.

Designs, manufactures and supplies mobile communications and storage devices, personal computers and portable digital music players, and markets a variety of related software, services, peripherals, networking solutions and third-party digital content and applications. The company belongs to technology sector

The Company's products and services include iPhone®, iPad®, Mac®, iPod®, Apple TV®, a suite of consumer and professional applications, iOS operating systems, OS X®, iCloud® service, as well as various ancillary items, service and technical offerings. In September 2014, the Company announced the release of the Apple Watch™, expected to begin sales in early 2015, and the launch of Apple Pay™, which became available in the United States in October 2014. The Company also sells and delivers digital content and applications through the iTunes Store®, App Store™, iBooks Store™ and Mac App Store.

Apple is one of the largest and commercially successful corporations existing today. The company's innovative aspirations and priorities are legendary, and anyone dreams of buying or receiving gadgets made by Apple. This is a brand that in our era dictates fashion not only in the field of electronics, but also in the field of accessories. And you just need to come to terms with this, because this fact cannot be disputed.

But where did it all begin? when was the company foundedApple? We'll talk about this below.

Base

Apple Computer was officially registered in 1976, although its founders, namesakes Steve Wozniak and Jobs, worked on creating the first Apple personal computers back in 1970.

If we talk about the version of their PC Apple II, then it is considered the first computer in history to produce millions of copies. This led to the fact that during the 70-80s, Apple computers became the most popular and used in the PC world. The number of copies sold totaled 5 million.

In the 80s, the corporation failed the Apple III project, which over time led to a deterioration in the economic and financial condition of the company, as well as the dismissal of 40 employees of the company. Despite the fact that many experts began to announce unfavorable forecasts about the corporation, it continued to exist and developed confidently. And in 1985, Jobs and Wozniak were even awarded medals for the development of technological progress from the hands of the country's President Reagan.

90s and `00s

Apple's activities throughout the nineties cannot be called unambiguously successful, because by the end of the century the corporation suffered losses reaching almost 2 billion dollars. But in 1997, Steve Jobs returned to the company, becoming a “breath of fresh air,” if you may. After all, it was then that he began to discover for himself and the whole world the latest technologies that could be promoted to modern markets. These technologies did not directly relate to computer technology, but became very popular.

Already in the first year of the new millennium, the corporation released the now legendary iPod player, which did not require the use of CDs or cassettes to listen to audio compositions. The device contained 5 and 10 gigabytes of memory, revolutionary for those times.

iOS from Apple is

Cool!Sucks

Another 2 years later, in 2003, the corporation created its own iTunes digital file store. There, Internet users had the opportunity to purchase:

Finally, in 2007, a revolutionary presentation took place, about which we can safely and eloquently say that it changed the entire concept of a modern smartphone - the company released the iPhone.

Modern history

By 2010, Apple expanded its line of devices with the iPad tablet computer, which caught up with the trend of such gadgets.

The enormous demand for players, tablets and smartphones from Apple has led to an incredible improvement in Apple's financial condition, making the company one of the most valuable corporations in the world. The devices themselves have become a desirable, tasty gadget for any modern person. That is why, from year to year, the corporation produces such gadgets of a new generation.

Starting in 1414, smart watches began to roll off the Apple assembly line, Apple Watch, which became not just another high-tech novelty, but also a desirable, exclusive and elegant accessory.

In general, the history of a corporation with a recognizable name and symbol, which began its existence in the garage of the Jobs family, continues. And the best part is that we watch it and have the opportunity to use all the products that Apple creates for people.