How to open a children's club or development center without a license. What does it take to open a development center for children?

Now that more and more parents are realizing the importance of early development and education of children, opening a children's center can become a very profitable business project. So what do you need to consider if you are seriously wondering: “How to open a children’s development center?”

Step one. Developing a concept

First of all, decide who and how you will develop. Set age limits, think over a work schedule, select appropriate programs and methods. You also need to decide whether you will have groups of short-term or long-term stays for children, create a schedule of classes, and decide on additional services.

Currently, there are many time-tested educational and developmental concepts. Each of them has its own pros and cons, admirers and opponents. You can choose one program or create your own development concept, which will include individual elements and settings of different methods.

Step two. Preparing documents

Before opening a children's center, it will need to be registered and officially issued. To get started you need:

• – from the Law “On Education” it follows that individual entrepreneurs have the right to engage in teaching activities on the same basis as legal entities. You can start working from the moment of state registration.
• To decide on, as a rule, this is 85.32 - child care and supervision, 92.51 - organization of club-type institutions, 93.05 - personal services.
• Open a bank account.
• Register with the tax authorities.
• Choosing a taxation system is the most reasonable option of the simplified taxation system (simplified taxation system). It requires minimal accounting costs.
• If required, enter into agreements with third-party organizations for various services: removal of solid waste, disinfection work, recycling of energy-saving and fluorescent lamps, etc.

Please note that if you plan to provide educational services, you will definitely need to obtain a special license. To complete it, you need to collect and submit to the department or committee of education a whole package of documents:

• Agreement for the lease of premises or ownership.
• Conclusion of Sanitary and Epidemiological Supervision.
• Conclusion of the State Fire Inspectorate.
• Certificate confirming tax registration.
• Charter
• Educational program.
• Confirmation of the availability of educational materials and methodological literature.
• Data on teachers and educators, number of children.

Due to the fact that the process of obtaining an educational license is long and difficult, at the initial stage of business it is better to limit yourself to opening a development center.

Step three. Finding a room

There are certain requirements for the premises in which it is planned to open a children's center. First of all, it must be separated into an independent block - this can be a separate building or an apartment in a multi-storey building, designed as a non-residential premises. It is desirable to have two exits - the main one and the fire exit. A fire alarm must be installed; only companies with the appropriate license can install it.

When preparing the premises, you must be guided by the provisions of SanPiN 2.4.1.2660-10 and SP 13130 ​​2009 and comply with the following rules:

• The height from floor to ceiling must be at least 3 meters;
• The room must have: a dressing area with lockers or hangers, a room for activities and games, a toilet;
• The walls must be smooth and can withstand wet cleaning; it is recommended to use whitewash or water-based paint to finish the ceilings; the floors must have a non-slip coating without cracks or defects;
• The room must maintain a constant temperature without sudden temperature fluctuations. The optimal value is 19-21°;
• Sockets and switches must be located at a height of at least 1.8 m.

You only need to obtain permits and approvals from Rospotrebnadzor if you will be engaged in educational activities. In all other cases, it is enough to simply notify officials about the start of work.

When the premises are ready, we order furniture, purchase toys, teaching aids, supplies for classes, and sports equipment. It is better not to skimp on quality and purchase products from reputable and well-established companies.

Step four. We invite specialists

Your income and the fate of your business will depend on how competent, professional and child-loving your teachers are. Pay attention to the education of applicants; take the time to check their references. Attend their classes regularly. Monitor the reactions of children and parents.

In addition to teachers, you will also need: an administrator, a caretaker, a cleaner, and a security guard. If you plan to provide additional services, you will have to look for a qualified psychologist or speech therapist. Are you planning to create long-term groups for children? Seek a medical professional immediately.

Please note that depending on OKVED, the requirements for employees to have a personal medical record book change. But in order to avoid conflicts and misunderstandings, it is better to play it safe and undergo regular medical examinations.

Step five. We attract clients

• Advertising in transport.
• Banners and streamers on the streets.
• Distribution of leaflets and business cards.
• Own website.

Or unusual:

• Weekly performances at the playgrounds of nearby houses.
• Conducting a lottery or competition.
• Viral advertising.
• Communicate on local parent forums.

Before starting an advertising campaign, be sure to decide on a budget. Focus primarily on the residents of the area in which you are opening your children's development center. If possible, arrange a bright and unusual opening.

Step six. We develop business

Think about how else you can increase the attractiveness of your center and get the most out of it. You can create a club for parents or a fitness section for mothers with children based on the center, open a children's entertainment center or a special baby cafe, hold exhibitions or organize various master classes.

In any case, at the very beginning you should imagine where you would like to move and how to develop. And it doesn’t really matter whether you limit yourself to one studio, open several branches, or decide to completely change the concept - you must have a plan on how to do it.

Some numbers

So, let's look at the financial component of a business project to open a children's development center. Calculations are given for the following data: non-residential premises on the ground floor of an apartment building with a total area of ​​80-100 square meters. The calculations used national average prices. They may vary in each specific region, which will affect the final profitability and payback period.

One-time expenses:

Monthly expenses:

Monthly income:

The approximate payback period for a children's development center will be 2-2.5 years.

Of course, working with children is difficult. But believe me, the genuine delight, sparkling eyes and words of gratitude of your pupils will fully compensate for all the worries and excitement associated with the opening of a children's development center.

Online publications offer many ways to enter the entertainment industry. With the help of an expert from the largest B2B player in the Russian entertainment industry, the manager of the Avira group of companies, Alexei Zagumennov, the Business with the Mind magazine tells how to open a game room and achieve its payback in just 6 months.

Today, the entertainment industry is one of the most dynamically developing industries in the world. The market is growing every year: in 2016 alone, the total production and sales of gaming equipment increased by 43%. The popularity is due to three reasons. Firstly, gaming equipment is customized to each customer. In other words, if you need a labyrinth in the form of a seven-meter boa constrictor that swallowed an elephant in the shape of a perpendicularly twisted symbol of Russian cinema, you are guaranteed to get it. Trusted manufacturers of gaming and entertainment equipment are ready to fulfill any client’s whim, because if the client orders a non-unique project, he will go bankrupt.

The second reason for its popularity, oddly enough, is national tension. People began to work more and receive less, they want entertainment, because negativity is densely ingrained in the news and minds, they want quick and inexpensive entertainment for their children and, preferably, with their minimal participation. A game room in a restaurant is the most suitable option here.

Finally, thirdly, “business with children” is one of the fastest paying off types of entrepreneurial activity. Thanks to this, today manufacturers offer a huge number of formats for organizing play areas, ranging from a modest “children’s corner” in the nearest bank branch to a full-fledged amusement park, such as “Veselkino” in the Barnaul shopping center “Galaktika”. And between the little ones and the giants there is a countless string of intermediate options, among which there was a place for mobile trampolines, bouncy castles on trailers, ninja quests, record-high slides and much more.

The combination of such factors makes the opening of an entertainment zone attractive for private entrepreneurship. The format will depend on the amount of investment. You can open a small game room of 30 square meters, you can open an entertainment center of 100 square meters, or you can even launch your own amusement park. In terms of the ratio of costs and payback periods, an entertainment center with an area of ​​one hundred square meters or more appears to be the most optimal. Alexey Zagumennov

Where to open an entertainment center

To understand whether a particular place is suitable for placing an entertainment area, you can play the game “P.U.S.K.” with yourself. The rules are simple. Place a piece of paper on the corner of the table - it will be a symbol of your business in a specific place. Make a fist with your hand, ask yourself a question, and if the answer is yes, extend one finger. Simple questions:

• Patency?
• Uniqueness?
• Neighbours?
• "Hooks"?

The traffic rate determines how many random passers-by will become clients of the establishment that opens here. You can even do without exact numbers - the main thing is to understand that people from all over the city come here every day.

The question of uniqueness concerns the site itself. How profitable does the project look compared to its competitors? Is there something in it that children - the main contingent of the entertainment center - will not find at other sites? If the uniqueness is close to one hundred percent, with a smart pricing policy, you can’t even be afraid to open across the street from a competitor with a center of the same size.

Correctly chosen neighbors are a guarantee of regular workload of the project. Don’t believe anyone who says that an entertainment center should be opened next to a school or kindergarten. Children run to these institutions on a schedule and without money for entertainment in their pockets. But a cafe or restaurant is an ideal partner. After all, while the children are having fun, their parents can sit quietly over a cup of coffee. Hairdresser, beauty salon or gym? Perfect! Lingerie store? Risky, but attractive. But a tattoo parlor or hookah bar will most likely irritate parents, which means they won’t leave their children at the entertainment center next door.

“Hooks” are additional services or offers that can stop a child or his parents. Such hooks include, for example, drawing courses, from which you cannot pick up a child without a finished drawing, or attractions for parents. Recently, classic children's play labyrinths have begun to give way in popularity to the so-called mix projects - entertainment centers where a children's playground is adjacent to a sports track or a ninja quest for those who are older.

Obviously, you cannot lift a sheet of paper with one finger. Two is almost impossible, but three is already possible. The number of fingers you straighten will determine how successful your business will be. Please note that it will be possible to recoup the project in six months only if your piece of paper is on all four fingers. Alexey Zagumennov

What to fill the entertainment center with

A children's entertainment center should be bright, attractive - and suitable for a wide range of ages, including preschoolers and teenagers. This requires the manufacturer to have unique products and an individual approach to each client. When choosing equipment, this filter helps to seriously save time: if the manufacturer offers a ready-made option, then it’s better not to mess with its “uniqueness”.

Play equipment is the main expense item for starting a children's entertainment center project. The minimum recommended set here looks like this:

• game labyrinth for active group games
• dry pool for those who like a quieter activity
• slides made of fiberglass (safe material, unlike ordinary plastic)
• soft module constructors
• frameless furniture with toys for kids

The rest depends on the chosen theme of the entertainment center. For example, a palm tree-carousel or a tropical volcano-climbing wall is suitable for a jungle theme, and a pneumatic cannon is suitable for a pirate ship theme.

I think it would be unnecessary to say that you should not trust resellers. A children's entertainment center is the object of close attention of supervisory and regulatory authorities, which means that absolutely all equipment must have the appropriate certificates of quality and compliance and passports. Unlike manufacturers, resellers often neglect accompanying documents. Alexey Zagumennov

How to talk about an entertainment center

Don't believe in the effectiveness of word of mouth. Do not believe in the desire of parents to travel with their child from the other end of the city to your entertainment center. Don’t believe that by investing 2 million rubles in advertising on local radio and television, you will skim the cream for the rest of your life. Believe in targeted advertising.

Modern research shows that in an era of abundance of information, news feeds and the ubiquity of the Internet on smartphones, the target audience of any project is more important to constantly see the brand than to learn something loud about it one-time.

Who to hire for an entertainment center

One of the most frequently asked questions is about personnel for a children's entertainment center. On the one hand, a novice entrepreneur must include salaries and taxes in the planned expenses. On the other hand, many positions in a children's entertainment center can be successfully combined.

Who exactly should you hire? The administrator of the hall, responsible for the premises and the sale of tickets, and the so-called “nanny” - a junior employee who is constantly among the children and monitors safety in the playing area. Everything else, including an accountant, is optional and depends only on the abilities of the owner of the entertainment center.

Some entrepreneurs cope well with the role of an entire accounting department, equipment adjuster, and animator. There was a case when an entrepreneur receiving 300,000 rubles a month in net profit went out to his site in the evenings with a mop and bucket in his hand - working as a cleaner helped him relax and, of course, save on the salary of an additional employee.

The salary of an employee of a children's entertainment center is the most pressing issue for an entrepreneur. The amount depends on the region, the city, and the functionality. At the same time, the same functions can be performed by specialists of different quality. For example, only teachers can teach in a children's center, and the very fact of teaching will require a license for educational services from the owner of this institution.

The cause of our everyday anxieties is more likely to be our attachments than our inherent needs. Don’t look at your neighbors and colleagues, but hire only those personnel who will provide you with quality work with children. Alexey Zagumennov

Video case of opening a children's center in Barnaul

What is important to pay attention to before starting a project?

It is important not to inflate prices. Today, on weekdays, it is not recommended to set a price above 150 rubles for one child. On weekends, the cost of visiting the gaming complex may be 30% higher.

The main source of income for the children's entertainment center is not random passers-by, but birthday people.“Children’s corporate parties” usually ensure that the gaming complex is busy both on weekends and on weekdays, and the average market cost of such a service is about 1,500 rubles per hour.

Don’t be afraid to offer children and their parents something that no one has yet offered. Each new children's entertainment center is an important social phenomenon in the life of any region, city, even microdistrict. Don't skip the little things, and six months of payback will be easier for you than saying, “Let's go!” Alexey Zagumennov

The approximate project estimate for the first month is as follows:

Conclusion

As already mentioned, a children's entertainment center is one of the fastest types of net income. However, it is important to understand that the entertainment industry is a constant Las Vegas with its lights, sparkles and daily premieres. Each season the center must be updated with at least new decorations, posters or illustrations on the walls. Every month the center will have to conduct special marketing campaigns, attracting new visitors and maintaining relationships with existing ones. Every day you will need to conquer new heights, and not every entrepreneur is ready to really work. Of course, it is more profitable for someone to open an establishment that does not require effort and provides a modest profit with the hope of a payback in ten or twenty years. But if your thirst for activity is combined with the desire to create something new, fun and profitable, then the entertainment industry is your path.

You can often hear from young parents that it is becoming increasingly difficult to accommodate their baby: not all mothers are ready to quit work and sit with their child all day long - and even if so, the baby still needs communication.

That is why over the past couple of years, along with municipal kindergartens, many private kindergartens and children's development centers have also opened. They all offer approximately the same services, but differ significantly in the level of teaching, the program used and the methodology for teaching children. Children's centers, for example, set a higher bar and try to help parents make their children more educated, successful and comprehensively developed.

Another thing is how much it costs to open a children's center. Primary investments for opening start from 500 thousand rubles and average about 3 million. Thus, the payback period reaches 3-5 years. This seems like a long time, but you and I understand that a children's center is not so much a profitable business as an opportunity to engage in useful, good and socially significant work, and at the same time make decent money.

Before we begin

How to open a children's development center? In principle, it’s about the same as a private kindergarten, but with a couple of interesting “buts”. On the one hand, you will have to pay more attention to the teaching methods, staff and arrangement of the club. On the other hand, you can not keep children full time, but invite them at a certain time, close for the summer, or work with children of a certain age - for example, to start collecting groups only for children 2-3 years old. Additional services also make sense: individual lessons and thematic clubs in English/music/or better yet, all at once, which will help increase your customer base and get more profit.

By the way, thanks to this flexibility, opening a children's development or play center is an excellent business idea for enterprising mothers. However, you need to understand that this area is quite specific and opening a development center is not so easy. If you have never worked with children before, then you definitely need to hire a person with extensive experience in administrative and pedagogical activities or turn to franchise offers.

By the way, about franchises. Their number has also recently increased rapidly, and each parent company, in addition to varying degrees of fame, differs in the format of the children's center and training program. But by turning to franchise offers, you will receive a clear algorithm of actions, an excellent business plan and the right to work under the well-known brand of some “Baby Club” or Sun School, which means a known good reputation and a competitive advantage over other children's centers.

Main risks: large investments, difficulties with registration and selection of personnel, high social responsibility.

“Step-by-step instructions on how to open a children's development center”

Location

A children's development center can be opened closer to office and business life, so that it is more convenient for parents to take their children, and in residential areas that have not yet been captured by competitors. But in general, the following can be said about the room: size matters. For starters, you can get by with 100 sq. m, however, you and I know that the bigger the better - the future children's center should accommodate an activity room, a playroom, a dining room, a bedroom, a bathroom with a toilet, as well as a reception room and an office for staff. In an ideal world, the premises should be owned or have the option of renting with subsequent purchase.

To select a room, it is best to call a good specialist with you, because children deserve the best and firefighters and the sanitary and epidemiological service know this. In general, in the same ideal world, firefighters and representatives of the SES should become your best friends and consultants who will help in arranging bedrooms and dining rooms and give advice on which fire alarm system is best to choose.

Equipment

First, imagine creating a cute apartment with playrooms. Bright walls, natural furniture, swings and slides, curtains and flower pots - so that everything is in the best light, it is better to contact a special company to develop a design project. Secondly, it’s time to remember that you are opening a children’s development center. An entire separate article can be devoted to the choice of educational methodology, so we will limit ourselves to the fact that it is better to order manuals and toys together with specialists - the same toys should not only be beautiful, but also safe, durable and with quality certificates.

Personnel

The staff is what will become the pride, light and hope of the children's development center you open. You can even say that the success of your business largely depends on the staff: firstly, we are still expected to provide effective training, and secondly, if the children themselves want to stay longer and tell mom and dad how wonderful everything is, and they will spread the news about this to their friends and relatives, who are also potential clients - this is wine.

Any personnel, no matter how much experience they have, needs close attention at first: a probationary period is mandatory for everyone. Minimum set:
1. a teacher with specialized education who would inspire trust and respect among parents,
2. A methodologist who must have experience working with children in a public kindergarten, be well versed in existing methods and assess the child’s abilities,
3. psychologist - better aged and with experience working with children and
4. a household worker - perhaps an older lady, but who would treat our kindergarten as her own household, would be economical and could work under an irregular schedule.

Documents and licenses

But it’s worth dwelling on this point in more detail. In any case, we will have to go through the standard procedure to legalize our activities, but this can be done in two ways: register the children's center as a non-state educational institution or as a home kindergarten.

In the first case, in order to open a children's center, you need to register with the justice authorities as a non-profit organization - this takes about a month. To do this, you need to register the institution for tax purposes and obtain a license for educational activities from the Department of Education. Accordingly, for a license you will need a copy of the charter, a rental agreement for premises or a certificate of ownership, conclusions of firefighters and SES, with whom you should have already become friends, as well as a certificate of the availability of the material and technical base for carrying out educational activities, an educational program, information about teachers, staffing table, information on the number of pupils, etc.

If you don’t use the word “educational” or “training” in the title, but say that you are opening, for example, a play center, a child care center or a children’s development center, you can try to imagine yourself as a kindergarten at home. To do this, it is enough to get by with an ordinary individual entrepreneur, and assign the staff to positions with nanny responsibilities. For such a children's center you no longer need a license and an accounting department - you choose a simplified version and outsource everything. And the requirements are milder: for example, a fine from the SES will cost 3 thousand rubles for an individual entrepreneur, and on average 30 thousand for a non-profit educational institution. Another thing is that such children's centers delicately balance on the brink of legality: an apartment does not fully comply with fire safety bring it, and even if you bring it, she may violate Art. 17. Housing Code. Therefore, the best option would be to use a cottage, which is quite enough to occupy 40-50 people.

Marketing

Your main and very first clients are parents with children from neighboring houses. Therefore, the first target of your marketing campaign is the surrounding yards. And here, as they say, all means are good: announcements at entrances, flyers, invitations to the opening with free ice cream, competitions for kids and parents with gifts... in general, go for it.

Whether you are opening a children's development center in a small town or in the center of a large one, the second stage is to introduce yourself to as many busy and solvent mothers and fathers as possible. To do this, you can connect both outdoor advertising and radio advertising. Separately, it is also worth mentioning about the website - it should be colorful, with good optimization and clear prices. It’s very good if through the website you can sign up for trial classes, additional clubs or, for example, watch children live.

Summary

Opening a children's development center is an interesting and promising business idea, which is especially relevant in large cities and will certainly interest not only enterprising mothers. However, children still deserve the best, which means this business will require a lot of investment, a lot of effort and the help of specialists at all stages, from choosing a methodology to buying toys. The staff in your business will play an even bigger role than beautiful desks and flowers on the windowsills, so it will take a long time to find them and pay well. In general, this area is quite sensitive and also with social responsibility, so if you have never worked with children before, you definitely need to hire a person with extensive experience in administrative and pedagogical activities, turn to franchise offers... well, or just give up and open a children's store.

Organizing a children's development center is not for those who like the easy way out. This activity will require serious commitment from you, both organizationally and emotionally. Of course, such a business can be classified as one that not only brings money to its owner, but also improves his karma, being a truly social direction.

Everything we invest in our children comes back to us a hundredfold. And the more well-educated children, the more good prospects the whole country will ultimately have, since it is precisely these children, capable of creative and free thinking, who can make their own lives and the lives of those around them better.

There is no need to even talk about the demand for this kind of services today; the whole current situation simply screams about the need to open as many similar establishments as possible. Existing kindergartens are extremely insufficient; they cannot accommodate everyone, and their educational program can no longer meet the growing needs of modern children who want and are ready to acquire additional knowledge and skills already in preschool age.

The task of children's educational centers is, first of all, to help the child acquire the knowledge and skills to which he is drawn.

When it comes to organizing a children's educational center, there are several key points that will require you to be responsible, attentive, and understand the specifics of the process.

This is a prerequisite for the center to be commercially successful and interesting for its visitors. How to open a children's development center and what is needed for this, we will consider further.

Where to start your business?

Have you decided to open a children's development center? Where to start your business? If you are planning to open a children's development center for the first time, and have not had such experience before, then first you will need some kind of action plan. When compiling it, take into account the main key steps that will have to be carried out:

1. Registration of the center with the relevant educational authorities.
2. Finding a suitable premises.
3. Selection of competent personnel.
4. Drawing up a children's education program.
5. Advertising and information support.

But first, give yourself an answer to the question: what age children do you plan to work with, how many groups do you see in your center and what classes do you plan to conduct there. And determine the format of your center. This will be your starting point from which to begin all further movement.

It’s a good idea to analyze the activities of existing educational centers for children, find out what services they offer, and what else may be in demand for your potential clients.

It is worth noting that most modern parents have a fairly active life position and understand that the more skills a child receives in childhood, the more actively he develops and the more successful he becomes in the future. So, as a rule, a well-organized children's center does not experience a shortage of clients.

Moreover, such parents are quite actively interested in all existing additional educational opportunities for their children, and information about the new educational center spreads among them quite quickly.

Registration

The registration process may include 2 stages:

1. Creation of an officially operating legal entity (if it does not exist at the moment).
2. Obtaining the appropriate license.

The second paragraph is optional if you do not plan to indicate the word “educational” in the name of your center.

That is, if we are talking about creating a private kindergarten or school, the main goal of which is to provide educational services to children, then obtaining a license from the Ministry of Education is a mandatory process for you.

If you are opening an “early development center” or “children’s development center”, in your case you can work without obtaining a mandatory license. The same applies to various clubs and children's studios.

Educational room in the early development center

If the official registration of an enterprise and the creation of a legal entity can be carried out in a minimum time, then the time frame for obtaining an educational license can be quite long. Here you will have to confirm your programs, justify their uniqueness and prove the viability of your future center. However, in the future, obtaining a license will give you every reason to be called a school and claim a high level of work.

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Room

You will have to make some effort to find a suitable premises.

The specifics of the work of children's centers also impose corresponding requirements on the premises in which they should be located.

The premises must meet sanitary, hygienic and organizational requirements:

1. The rooms must be spacious enough to accommodate a group of children at the same time.
2. The premises must be equipped with bathrooms and toilets.
3. The specifics of the premises must correspond to their purpose. If we are talking, for example, about dancing, then these should be halls that are suitable in size.
4. It is imperative to ensure a sufficient level of natural lighting in classrooms.
5. If training is planned throughout the day (for example, a kindergarten), then a prerequisite will be the presence of an appropriately equipped place for cooking, a room for children to sleep and an equipped area for walking. If you want to open a short-term children's leisure center, this is not a prerequisite.
6. To organize a center, it would be preferable to place it in a separate building or in a building with the possibility of organizing a separate entrance. Placing such a center in a residential building can have both positive and negative effects on its work.

Room for activities with children

On the one hand, this can help to quickly attract organized and already motivated parents to your classes, on the other hand, not all residents respond equally well to child care facilities in their home (some may be frightened by the noise and fuss of children).

Children's development center staff

The more professional your staff is, the more successful the center’s work. Requirements for employees largely depend on the specifics of your establishment. It is mandatory to have a pedagogical education if we are talking about a school or kindergarten. In other cases, we are most likely talking about the presence of special education corresponding to the service provided.

Thus, it is advisable that foreign language lessons be taught by a teacher who has an appropriate diploma in foreign languages ​​or a similar degree of competence. The same applies to all other disciplines that will be taught at your center.

Lesson at a children's early development school

Today, slightly different forms of work in children's centers are also popular. So, we can talk about a system of coworking spaces - open spaces where mothers and children come to spend their leisure time together. In such places, any mother can study with her children, play or read books. Moreover, such places are becoming increasingly popular today due to their democratic, relaxed atmosphere.

However, no matter what professional level and special skills your employees have, they must all be psychologically stable, have adequate experience working with children, and undergo regular medical examinations.

This should be evidenced by a corresponding entry in the health book, which should be available to each employee.

Training program

Drawing up a training program is the most interesting and most creative stage of the preparatory work. The list of services offered can be very diverse:

• learning foreign languages;
• music and dance classes;
• reading, writing, mental arithmetic and school preparation;
• choreography;
• lessons in fine and applied arts.

The listed disciplines are classified as generally accepted: there are quite a lot of such courses in almost every district of the city. Here we can note both a high level of competition and a fairly high demand for the service. In most cases, it depends on the area of ​​the city.

There are other, more exotic proposals:

• ceramics and modeling classes;
• sand animation courses;
• various theater studios;
• classes for young naturalists;
• culinary schools;
• journalism and film schools for children;
• Logic classes;
• public speaking courses;
• study of the structure of a car.

What program your center will offer is, of course, up to you. But you can navigate the endless stream of opportunities based on the needs of the area in which you will be located, the level of aspirations of your parents and your own professional skills.

You can either fill an empty niche, create your own trend, or compete with already operating centers by providing the same services.

Costs of setting up a business

The expenditure fund for organizing a children's development center consists of the following items:

1. Costs for legal registration of the center.
2. Search and equipment of premises.
3. Purchase of special equipment necessary for organizing the educational process.
4. Employee payroll (including taxes).
5. Advertising services.

If you do not obtain a license, then the legal part will cost you little, and this is perhaps the only cost item that will be approximately the same for any children's center. All other points will differ radically depending on your vision of the center’s work.

The rent depends on the location of your premises and its technical condition. The cost of equipment also varies and, naturally, the wage fund will directly depend on the level of qualifications and the number of teachers working with you.

As for savings, there are some opportunities here. For example, you can hire specialist teachers on an hourly basis, make visual aids together with the children, immediately involving them in the creative process, or paint the walls together, refreshing an initially not very “fun” room.

Is it possible to save on advertising?

It is difficult to answer this question unequivocally, since in each specific case the need for advertising events will be different.

But no matter your budget, you need to try to reach your target audience: those parents whose children you want to see in your studio.

This can be done through traditional events, by placing advertisements in local media, or by approaching the issue in a non-standard way.

You should not neglect advertising and posting useful links on social networks, as they are a fairly effective and fast way of mass communication. It will also be useful to place information in places where a large number of children and their parents traditionally gather: kindergartens, play centers, playgrounds and parks - all these are areas where both children and parents spend a lot of time, exchange information and have enough time to perceive the message that you would like to convey to them.

Do you love working with children and do you have a teaching education? Then perhaps the idea of ​​opening a private kindergarten will appeal to you. : start-up costs, obtaining documents and other nuances of organizing a business will be discussed in the article.

How to open a Starbucks franchise business, read the topic.

Business plan for a children's development center

A children's development center can become quite a profitable venture if you approach the issue wisely. A well-drafted business plan will help you calculate all the risks and become a guide in organizational matters.

When compiling it, it is worth taking into account all the key items for which expenses are expected at different points in the life cycle of the enterprise. Really calculated deadlines for completing each stage will give you the opportunity to correctly predict the receipt of profit from the center’s activities. A properly organized information campaign will allow the center to become populated with customers from the very first days of its opening. With such an organization, you can count on receiving income from the very beginning of work.

Children's development center “Cinderella”

A children's development center cannot be called a good way to get quick and easy money. Rather, it is a long-term project designed for several years. A carefully thought-out concept, accuracy of meeting the expectations of the target audience and reputation in the market also play a role here.

However, it will definitely bring you a stable profit for a long time, if you treat your work as thoughtfully and carefully as possible at the first stage, you will be able to earn yourself an excellent reputation. This approach will subsequently play into your hands and attract a constant number of loyal customers.

Video on the topic

Nowadays, in many cities, entertainment centers are very popular. Children's play complexes are no exception. The age of children does not mean that prices for their entertainment will be lower than for adults. Many parents spare no expense for the happiness and smile of their heirs, so this business is very promising. This article is intended to tell you how to open a children's entertainment center.

Competition in the field of children's entertainment is growing every year, but it is noted that the service market is still not oversaturated, and there is an abundance of clients. However, there are two serious points to keep in mind. The first is starting capital. To organize a medium-sized entertainment complex will require considerable investment. The second is the organization of order control.

In a business that is in any way connected with children, all safety rules must be observed. If something happens to a child on the territory of the entertainment complex, the consequences are expected to be extremely unpleasant: the owner will have to pay for the treatment of the victim and pay moral compensation for the harm caused.

Analyzing the market

First, to start a business, it is worth analyzing the area where the complex is planned to open. As mentioned above, such an institution is expensive, so it will not be possible to make it accessible to everyone. Otherwise, the children's play complex will not pay off.

Based on this, it is necessary to determine whether the residents of this locality will be able to afford this kind of vacation for their children. Statistics show that if the average salary in a city is below 12-15 thousand rubles, such a project in this place is not worth starting. Otherwise, the entertainment complex for children will be unclaimed.

However, the salary of residents is not the main criterion for making a decision. A more important point is the presence of competition. Based on the general information, a final decision can be made.

Register with the Federal Tax Service

First you will need to register as a legal entity. Registration of a legal entity takes place at the Federal Tax Service, where you will need to choose the organizational form of doing business and the form of taxation.

The recommended form for running this business is individual entrepreneur. Next, you will need to decide on OKVED codes (92.7 - other activities for organizing recreation and entertainment), register with the Pension Fund and other extra-budgetary funds. To work, you must purchase a cash register or strict reporting forms, which are subject to registration with the tax service.

To register this business, no special permits or licenses are required, but it is still worth studying the regulations related to the organization. You can, of course, use the Internet and study the regulatory framework, but it will be easier to contact the Rospotrebnadzor authorities and state fire supervision authorities.

Employees of these organizations will talk in full about the requirements of sanitation and fire safety, and the current regulatory framework. Cases involving children attract particularly close attention from regulatory authorities. If you fail to comply with all requirements, you will face a large fine.

Business plan is your assistant

In order to avoid making mistakes (mainly financial), you will need to develop a business plan for a children's play center. It will help you see from the outside the positive and negative sides of the proposed project, what will need to be invested in first, and what will need to be decided later. A business plan will answer basic questions. You will understand how to open a children's play center, where to start, and what this opening should ultimately lead to.

Selecting a room

In order for a children's play complex to bring joy to children and parents, as well as profit to the owner, you must first choose the right premises. This is one of the most important parts of the project. For such an establishment, both a separate room and a site in a shopping center are perfect.

The optimal size of the complex to accommodate all equipment should be at least 130 square meters. In large cities, the complex can be located in a residential area, while in small towns a more suitable option would be to place it in the center. Of course, high traffic will be a big plus for the establishment. If there is a kindergarten or school in the neighborhood, this can also have a positive effect on business.

What is better: a shopping center or a separate premises?

How can you decide whether to open an entertainment complex in a shopping center or in a separate room? Many people think that children's play complexes for shopping centers have greater traffic, and rent there is several times cheaper - this is a misconception.

It is assumed that children disturb parents while shopping, and they leave them in such complexes. The owners of shopping centers are happy about such business and offer low rents. Yet this is not so.

The average cost of children's holidays in the entertainment complex is about 500 rubles. Typically, trips there are planned and done for the children's enjoyment, so being located in a shopping center is not a particular advantage. In addition, large shopping centers have specially created children's rooms. Parents can leave their child there completely free of charge.

From the above we can conclude that a successful children's play complex can be located both in a shopping center and in a separate room.

We select equipment

The next step is to select equipment for the project. At the same time, the main task is to cover the age group as widely as possible. What will be interesting to children aged 5-7 years old will not appeal to 10-12 year olds at all. Therefore, when choosing equipment, you need to take into account the needs of different age groups - this will help increase the number of visitors to the establishment.

The set of equipment for a children's entertainment center usually includes: soft trampolines, multi-level game labyrinths, various game simulators, small rubber slides; sports equipment - balls, educational games and other things.

Some complexes have plasma TVs on which children can watch cartoons. The set can be supplemented with something new over time. The cost of equipment varies depending on the quality and manufacturer of the product.

A game labyrinth can cost approximately 400,000 rubles, and an inflatable trampoline can cost 100,000 or more. To begin with, it is recommended to purchase a minimum set, which will include one children's labyrinth (20 m2, about 200,000 rubles), a chair and table for an employee (about 10,000 rubles), lockers for clothes (about 800 rubles for 1 section). With further development of the business, equipment can be purchased.

When purchasing equipment, the main condition is the availability of documents confirming that the product is not dangerous for children and is made in accordance with all standards. The manufacturer is also obliged to organize assistance with installation, since the installation of the kit must be carried out in accordance with safety regulations. Please review the requirements carefully before installation.

We select personnel

One of the most important steps in organizing a business is recruiting personnel. There is a misconception that young girls are suitable for the position of teacher of such a complex. Only people with pedagogical education can cope with such responsibilities, since children can be very capricious.

The staff is responsible for the children and teenagers who are in the playroom, as well as for the equipment, ensuring compliance with the rules, order and cleanliness. The ideal option is people with pedagogical and medical education who are retired.

Payment for gaming complex services

There are various forms of payment for the services of the complex: hourly payment, one-time payment for entrance, subscriptions for a certain number of visits.

A 30-minute visit to such a room on weekdays will cost about 90 rubles; on weekends and holidays the price can be increased. Typically, in playrooms parents are allowed to accompany a child under 3 years of age free of charge; for accompanying older children a separate fee is charged (from 30 rubles). It will be necessary to set the maximum time the child can spend in the playroom.

An entertainment complex for children will make a profit depending on the season: when it gets colder outside, kids are often sent to such rooms; in the summer, on the contrary, they try to take them out of town, into fresh air, so you shouldn’t count on big profits in the summer months. Also on weekdays, visits will be larger after 6 o'clock, when parents pick up their children from kindergartens and go shopping, leaving their children in the playrooms. It would be more convenient to schedule the work from 9:00 to 21:00.

Main conclusions

To open a children's entertainment complex, about 1,500 million rubles will be required, and most of it will be spent on the purchase and installation of equipment. Such an establishment will be able to pay for itself within a year.

So, this article should help in resolving the issue of how to open a children's entertainment complex. A business plan will also help you with this.