The most beautiful names of companies, companies and brands in English. LLC name - successful examples

What the company name should be is the first difficult decision for a beginning businessman. The Secret has collected tips that will help you choose the right name for your startup and turn it into a successful corporation.

Don't get carried away with the conceptual

“You don't need a big idea for your name. You need a name for your big idea,” says Archer Malmo chief creative officer Gary Backaus. If you have to constantly explain to people what your name means, it's a bad name. For example, can you guess what the company “Throw the Boar” does? If you are thinking about an online service for ordering services, then the founders of the company are on the same page with you.

It’s better not to hide behind pretentious and complex names. When Richard Branson and his team were coming up with a name for their company, one of his employees suggested: “How about Virgin? We are new to the business."

For companies that provide services to individuals or produce consumer goods, names based on the founder's last name are good - they inspire more trust, since the quality of the product is guaranteed by a specific person (for example, Tinkoff, Korkunov, Dymov).

Think about the letters

“Don't forget about alliteration. Lululemon, TED Talks, Coca-Cola, and even Kim Kardashian are all brands (and people) who have understood the power of alliteration and staked out a place in our memories,” advises MyCorporation CEO Deborah Sweeney. Kodak founder George Eastman went further - he believed so much in the success and effectiveness of the consonant K that he certainly wanted to use it in the name several times. In 1892, he tested several options and chose the one that had been around for more than a hundred years.

The shorter the word, the better it is remembered. When people drive past your store, they only have a few seconds to catch their eye on the word on the sign.

When choosing from several options, give preference to those that begin with the first letters of the alphabet: in some list, readers will see your name before your competitors. Names that are easy to turn into a verb are effective: think of Google and “google it.”

Avoid using abbreviations - they are difficult to understand and do not make sense. “Yes, IBM and 3M are fine with acronyms, but these are multi-billion dollar companies that have been around for decades. Until you make billions, choose a more interesting name,” advises Maverick Startup author Yanick Silver.

Test on your target audience

When out of a hundred options (which is how many branding and naming agencies sometimes offer a client) there are no more than ten left, it’s time to start testing. It’s better not to ask friends and acquaintances - they probably already know something about your product, they need fresh impressions. Focus on your target audience.

Don't ask if survey participants like the title. “People tend to instinctively reject everything new and unusual. When respondents are asked directly what names they like, they choose the most descriptive or similar to existing ones,” explains naming guru and head of the agency Operative Words Anthony Shore. It is better to say that the brand exists and present it in a real context: for example, on product packaging or a website with its image. You need to ask people to describe their associations to understand whether the name matches the idea of ​​​​the product.

You can check whether a future brand is easy to remember: offer survey participants several options, and a week later ask which one they remember.

Check who is already using your brand

No matter how original the idea may seem, someone has probably already come up with it before you. Look for the invented name on the Internet, in Rospatent, on the website of the Federal Tax Service or using specialized services (for example Znakoved).

Remember that there are names that are not subject to registration as a trademark: for example, surnames and pseudonyms of famous people, generally accepted terms (FAS, Research Institute, Central Bank), common words (bread, milk, notebook). The full list is contained in the Civil Code of the Russian Federation (Part 4, Chapter 76, Article 1483).

Protect yourself from competitors

To save yourself from subsequent disputes over a name similar to yours, it is better to immediately register several related trademarks for yourself. Thus, the manufacturer of dumplings “Sam Samych” registered the mark “San Sanych”. “Fantasy and foreign names in this sense are much more successful - IKEA, Zewa. If your product is called “Jolly Mushrooms,” everyone can easily register “Good Mushrooms,” but “Good Zewa” is less likely,” explains the director of Z&G. Branding Vladimir Zholobov.

Remember to enter new markets

Before you start promoting your brand in a new market, register it in another country. Don't forget to check the name - competitors may have already taken it away. “Many of our clients come with complaints that they encounter Chinese products with their own labeling, which are sold all over the world, except Russia,” says Vladimir Zholobov.

Sometimes, in order for a company to enter a new market, it is better to come up with a different name, and we are talking not only about other countries, but also other regions. For example, when the Orenburg company Cheryomushki, which produces plastic windows and suspended ceilings, decided to enter the federal market, it needed a more European brand. Agency Z&G. Branding developed the name Behagen (German: “to please, to please”), since German products are associated with reliability. The company entered the Samara market, six months later Muscovites offered it to work as a franchise, and then completely bought the brand.

When it comes to entering the international market, it is worth checking whether your name sounds strange or indecent in another language. Thus, the Japanese drink Calpis is sold in the USA and some English-speaking countries under the Calpico brand, because the original name sounds too similar to the phrase cow piss (English: “cow urine”).

It's never too late to change your name

If you understand that your name is not very sexy, do not wait - the problem will not be solved magically. Founded in 1902, the Minnesota Mining and Manufacturing Company had been deciding on a name change for almost a century: it wanted to position itself as an innovative company, but its name suggested something outdated and boring. In 2002, the company finally found a simple solution and became 3M (maker of Post-it and Scotch).

The question of what to name an LLC is one of the determining ones for the founders. Without choosing a business name, a company simply cannot be registered. The Civil Code imposes certain requirements on the name of a legal entity, but this, of course, is not enough for a successful choice. How to name your company so that it brings commercial success?

But before we name an LLC, let’s define the boundaries that the law has established, otherwise no amount of luck will help - a limited liability company simply won’t be registered. There are few of them and they are listed in Article 1473 of the Civil Code of the Russian Federation.

The company name of a limited liability company should not include:

• Concepts that do not meet the standards of humanity, morality and public interests;
• Official names of foreign states in full or abbreviated form and derivatives from them;
• Official names of government bodies (federal, constituent entities of the Russian Federation and local governments), as well as public associations;
• Foreign language borrowings of terms and abbreviations that reflect the organizational and legal form of a legal entity (for example, Ltd).

In addition, some local regulations may restrict the inclusion of words identifying a region or locality in the LLC name. In particular, the Moscow Government allows the use of the name of the capital only with the permission of the Heraldic Council.

Uniqueness of the company name

Or maybe you shouldn’t rack your brains about what to name an LLC, but take the name of a well-known and successful competitor as a model? If you search the register of legal entities using the Federal Tax Service program, then, for example, there will be more than a hundred companies with the name “Auto Service”. However, for the tax inspectorate all these organizations are unique because they have different registration codes (OGRN, KPP).

The tax office does not check the company's company name for uniqueness when registering a business, but we do not recommend using this. Article 1474 of the Civil Code of the Russian Federation warns that the copyright holder whose company name was used has the right to go to court and oblige the namesake company if:

• The plaintiff's business name used to be;
• Organizations do one thing.

And if we talk about protecting the rights to a registered brand, i.e. trademark or service mark, the violator may be forced to pay damages caused to the copyright holder.

How many names can an LLC have?

By the way, the usual abbreviated name, for example, Liga LLC is only one of the possible names of a legal entity. In addition to the abbreviated form, in the application for registration in form P11001 they indicate full company name, in our case, Limited Liability Company "League".

You can also add to the charter abbreviated and full name in English:

• LLC Liga
• Limited Liability Company League

Plus you can add LLC name in the language of the peoples of the Russian Federation, i.e. There will be a total of six brand name options.

You can also register a trademark, then there will be even more options for names by which the company will be recognized. For example, the limited liability company Basis-Renaissance, which produces furniture for children, registered the KIDS Renaissance brand. Accordingly, it can be promoted on the market both under the brand name Basis-Renaissance LLC and under the KIDS Renaissance brand.

What to consider when choosing a name

Marketers have a whole science of choosing a brand name, product or service, the so-called naming. Naming methods can also be taken into account when searching for a name for a limited liability company.

For example it could be:

• Association with the type of activity of the company;
• Adjustment to a standard or a successful competitor;
• Abbreviations that abbreviate numbers and words that are important to business owners;
• Neologisms, i.e. invented and fantasy concepts that do not yet mean anything;
• Personal and associative benefits;
• Funny rhymes;
• Truncation of words and their combination.

Here is about naming for an LLC in the Russian Federation:

If we talk about the semantic component of the brand name, then you should pay attention to the following points:

1. The name of the legal entity should evoke a positive or at least neutral association. As a negative example, we can cite the name of the Children's regional human rights public organization operating in the Sverdlovsk region - “Snake”. On the one hand, this word does not violate either morality or humanity, but on the other hand, it has an ambiguous connotation, especially when it comes to children.
2. The types of activities of a commercial organization can be divided into more or less “solid”, and this should be reflected in the name. For example, banks, insurance, legal, and consulting companies must inspire trust and reliability among clients. And business areas related to leisure or tourism should set the mood for relaxation and pleasant associations with travel. There are, of course, interesting exceptions. Thus, in 2002, the limited liability company “Razdolbay Service” was registered in Rostov-on-Don. An interesting play on words worked here: “gouge”, as an optional person, a slacker, a slob, and the form of the verb “gouge”, i.e. break, destroy, dismantle. This company has been engaged in the dismantling of various structures for 15 years, and at a very high level, using advanced diamond technologies.
3. The scale of the business and the name of the company should not be in conflict. For example, a store near your home should not be called something pompous, such as “Empire of Taste” or “Elite,” because this will make customers smile. And vice versa, if you are aiming at large-scale activities, you do not need to use diminutive suffixes.
4. Consider the regional affiliation of your business. In some cases, the use of names of small cities evokes associations with parochialism and lack of scale of business. But if, on the contrary, you produce a unique and high-quality product, then the name of the city can become a kind of feature and help with promotion.
5. If you want to include the owner’s name or surname in the name of the company, then it is advisable that he himself personally participate in the business, and not just invest capital. For example, the traditional name for law firms includes the name of the practitioner and his partners. At the same time, using the name or initials of the founders may complicate the subsequent sale of the company.
6. Choose words that are easy to hear and easy to spell without errors. Avoid cumbersome abbreviations like “StroyServisPromTech”. It is better to use a combination of two or three short and understandable words than such a construction. By the way, the corporate name of a legal entity can consist of just one letter. It's certainly funny, but not that original. At least in the Unified State Register of Legal Entities there are several LLC “Yo”, as well as “Y”. There is even a limited liability company “Ya-Yo”. It’s hard to even imagine how such a name is perceived by ear.
7. If you choose foreign language borrowings, then consider the meaning of this word and what association it evokes among Russian-speaking consumers. Remember, for example, “Duru” soap, which means “clean” in Turkish. Or the “Wash&Go” shampoo, which for English-speaking consumers was perceived as the slogan “Wash and go”, but for Russians it had a dissonant meaning. True, these are brand names, but similar mistakes are made when choosing a brand name.

Title generators

Free name generators, which can be easily found in any search engine, can help you choose the right words. Such services will put all examples of names with the necessary words into a neat list.

Let's try to find the name of the LLC using the generator:

• By the word “house” - DomStroy, EuroDom, DomExpert, SuperDom, DomShop, RusDom, EcoDom, BestDom, InterDom;
• By the word “law” - PravoLand, PravoMarket, RusPravo, PravoTime, PravoLife, MasterPravo;
• By the word “bargaining” - TorgOffice, TorgPlus, TorgClub, SuperTorg, TorgOnline, TorgPartner, VipTorg, TorgShop.

In principle, many of them can be immediately used as the company name of a limited liability company.

A good video about “5 ways to come up with a company name”:

How are the success of a company and its name related?

What does the phrase “wild berries” tell you? What can a company that chooses this name do? Production of dietary supplements or soft drinks, landscape design, freezing of fruit and berry products?

Meanwhile, this is the largest online store of clothes, shoes, and accessories Wildberries. Its owner Tatyana Bakalchuk wanted Russian women to start wearing bright, beautiful clothes that, against the background of the usual gray background, looked as noticeable as wild berries in the forest.

Tatyana Bakalchuk’s company is called “Wildberry Limited Liability Company,” and this word is difficult for a Russian-speaking buyer to hear. The English spelling of Wildberries is also difficult to pronounce or enter into the search bar without errors.

However, neither the complex pronunciation and spelling, nor the lack of a direct semantic connection with the type of activity prevented the owner of Wildberries from being among the ten richest women in Russia.

But another hypermarket on the Russian Internet chose a really simple, sonorous name - Ozon. This word is easy to remember, pronounce, and write in Russian and English. In addition, for the Russian-speaking buyer there is an association with fresh air, and this is always well received. Although there is an opinion that the owners of Ozon did not think about anything like that, but simply shortened the name of the world giant Amazon.

By the way, if we talk about the name of the hypermarket “Amazon”, they say that at first its owner Jeff Bezos chose the name “Cadabra”. But then I listened to the opinion of my employees, to whom this word reminded me of “cadaver”, i.e. "dead body". As a result, the name was given in honor of the longest river in the world - the Amazon.

And if you believe that there are variant names that bring good luck, then you can contact a numerologist or astrologer. It is quite possible that esoteric secret knowledge will help you choose a company name for a successful business start.

How to come up with a company name: selection requirements + 5 ways to search for a name + 5 steps to choosing + 7 naming techniques + online services for creating a name.

Every businessman is aware that the name chosen for a company, store or shopping center can influence the future fate of the business.

Often, novice entrepreneurs, due to their inexperience, choose long and overly complicated names that have nothing to do with the direction of the business.

Because the question is how to come up with a company name and remain in the ear of buyers, does not lose its relevance.

Basic requirements for a company name

At first glance, it may seem that you can come up with a name for a company in 1-2 hours.

But in fact, this process is quite long and labor-intensive.

Naming requires a huge amount of time and effort.

Coming up with a company name is like choosing a name for your child.

Experts in the field of psychology highlight the concept of 7 seconds.

It is during this time, according to experts, that one can evaluate a new interlocutor.

The same principle applies to business names.

The target audience evaluates the brand and its name within a short period of 7 seconds from the moment of first contact.

Therefore, it is necessary to come up with a name that can win over potential clients in such a minimal time.

In parallel, it should contain three main criteria:

1. Easy to read and easy to pronounce.
2. Easily remembered and recreated in memory.
3. Does not evoke negative memories and emotions. A brand should evoke only positive feelings.

These aspects are the basis for creating a name for the new company.

Regardless of whether you are opening an online store, a flower shop or a personal blog, the name you come up with for a company or production should be melodious, memorable and creative.

5 main ways to create a name in naming

Classical.

The name directly depends on the field of business.

For example: “Your milkman”, “Cow” for a supplier of dairy products.

Law firms select names in the style of “Letter of the Law”, “Themis” (which also creates a positive feeling of reliability and a serious approach to business).

Geographical.

Basically, the creation of such names is based on a connection to a nearby landmark, local legend or centuries-old traditions.

For example: “Petropavlovsk kvass”, “Crimean source” - for a water producer.

Composite.

It is based on the creation of phrases that were obtained by combining or modifying words (“Smeshariki”, “Zabodaikin”).

Descriptive.

Word formation characterizing the company's activities.

It may also contain the names, pseudonyms or surnames of its creators (“Cafe at Gleb’s”, “Meat Shop”).

Associative.

Invented colorful, sensual company names that are associated with the company’s service or product (teen magazine “Oops”, “Summer” juices).

5 Steps to Creating a Great Company Name

In the understanding of most, a successful name for a company should simply come to mind by itself.

Sometimes a miracle really happens and the founder gets a brilliant idea for a name for his brainchild.

But this is rather an exception to the rule.

Any companies that professionally engage in naming divide the process into 5 key steps.

Step 1. Analysis

An effective name is more than just inspiration and a pretty sound.

It should be based on the tastes of the target audience and correctly characterize the products offered.

To do this, an analysis is carried out on the following points:

To choose a name that will appeal to customers, you need to understand who exactly the target audience of the product is.

What do they like?

What do people expect from your products?

It is important to evaluate the names created by competitors.

Your company name should be different.

And, of course, to be better and more spectacular.

• A description of the product or service offered by the company is compiled.
• Basic data related to the company itself is also important: competitiveness, differences and advantages over organizations in the same field.

Step 2. Strategy development

At this stage, additional frameworks should be set that will help “sift through” the invented names.

The business owner must determine his wishes on the following points:

• What language will the title be in?
• Long or short?
• What style will correspond to the concept of the company (official, comic, others)?

Step 3. Putting the strategy into action

“Right after the moment of greatest difficulty lies success.”
Jared Leto

At this stage, names are selected that meet the above criteria.

It is best to come up with a company name with the help of several people.

For example, gather a couple of your best employees who have extraordinary and creative thinking.

Or arrange a family council.

Do not deprive children of attention: often their imagination works even more productively than that of adults.

Write down all the worthy options for “names”, and then “sift” them according to the points identified in step No. 2.

Step 4: Test your business name

The selected titles need to be tested in more detail. Please pay attention to the following points:

• What associations does the name evoke among strangers?
• How unique is it (especially important compared to competitors)?
• Is it easy to remember and write?
• Doesn't it sound funny or stupid when translated into other languages ​​(if you plan to expand to an international market)?

You can check the uniqueness on the following services:

• https://www.znakoved.ru/baza_zaregistrirovannyh_tovarnyh_znakov/,
• https://poiskznakov.ru/ (paid service).

But to analyze the remaining points, it is better to turn to friends, relatives, colleagues, that is, get an outside perspective.

Step 5: Compliance with the Law

Before you start registering your chosen name, make sure that it complies with legal requirements.

You can find a complete list of current restrictions in the Civil Code of the Russian Federation, part 4, article 1473 (http://base.garant.ru/10164072/77/).

Key points to know:

• names of states and derivatives from them cannot be included;
• the name should not violate religious or national rights, or contain obscene or inhumane statements;
• cannot include the names of well-known associations;
• should not be in tune with any popular brands.

7 naming techniques: how to come up with a name for a company

In naming (developing a name for a company or product), 7 key techniques can be distinguished.

If the above steps for choosing a name did not give any result, try these methods.

Seven key naming techniques that will help you choose a “name” for your company:

The name of the company can be formed by the name of the founder.

Famous brands have used this method: "", "Gillette", "Shimano".

Alliteration.

It is based on the repetition of monotypic words in order to form a specific rhythm and rhyme.

A good example is the manufacturer of the sweet drink Coca-Cola.

Abbreviation.

Abbreviation of several words.

For example, Dolce&Gabbana, Louis Vuitton.

Method of analogy.


Use of well-known terms and concepts in the company name.

For example, "Jaguar", "Puma".

Parts of words.

This method of word formation is similar to the abbreviation method.

Only the first letters, but parts of the word, are used as an idea.

For example, the company “Integral Electronics” used this method, which resulted in the world-famous “Intel”.

Imitation.

This includes words that imitate the sound made by animals or humans.

For example, for a dog food company you can choose the name “Woof”, for a girl’s magazine - “Oops”.

Hidden meaning.

A good example is the global brand Nike, which contains the name of the ancient Greek goddess Nike, who was considered a symbol of victory.

A few more tips for those who are choosing a name for a company:

How to come up with a company name using an online service?

The above techniques and methods did not bring the desired result, but your imagination completely refuses to cooperate?

Perhaps the only thing left to do is turn to online name generators.

It’s worth pointing out right away: don’t seriously count on any programs being able to generate and come up with a really cool and unique name for a company.

The sites below simply provide random options.

But it's possible that you might really like one of them.

Or at least this method can stimulate the brain to create new, unique ideas.

Online services for generating new ideas

Brand generator http://brendogenerator.ru



This is a convenient and quite advanced generator that has only a few set criteria:

• sphere and region of activity of the company;
• presence of creativity;
• complete uniqueness.

There are asterisks next to the words “solidity” and “elitism”.

With their help, you simply set the number of words in the company name.

For example, by selecting the maximum star level in the “Solidarity” item, the service will display something in the style of “SanProfAlcoAllianceUkolNightmareDispanser-M”.

Company name generator http://namegenerator.ru/





Thanks to this service it is possible:

• Come up with a name for your own business.

  If you need to come up with an original name for the company, then enter “LLC” in the “Initial text” column; you can also enter the final word in .

  Then click the “Generate” button, and the program will give ten options for the company name.

  Come up with a name for the sites.

  In the “Start text” field we enter “www”, and for the “End text” field we enter ru or com.

  Generate password.

  To create a unique password, in the “Character set used” field, specify the desired number of characters for the password.

  Then you just have to click “Generate”.

The next idea generator is on the website http://brandogenerator.ru/?algo=random


It's very easy to use.

You need to set the language and click “Generate”.

The generator will display three groups of options on the screen: gold, silver and bronze.

In fact, there is no difference between them, because the selected names are simply a set of letters.

This generator also produces chaotic sets of letters http://planovik.ru/generator




To obtain options for the name of the enterprise, you must enter the desired parameters and click “Generate”.

Under the generation window you can see an indication that this service is used exclusively for generating words.

To select a “normal” name, the creators recommend turning to real people, not robots.

This constructor http://megagenerator.ru/brend is as easy to use as the ones above.

This article provided many ways to how to come up with a company name.

Don’t be upset if you’ve tried all the tricks (including visiting every name generation resource) and still haven’t chosen the “name of your dreams.”

Like any other creative endeavor, choosing a title can be time consuming.

But in the end, the right one will definitely be found.

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Each company must have its own name. No nameless business can be officially registered, so you should choose a name for your company before you start doing paperwork. In this article we will discuss how to name a company so that it is successful and promising.

Why does the company have a name?

One of the most important criteria when choosing a company name is uniqueness. If you are interested in how to name a company correctly, listen to the advice of experienced marketers:

1. The name should be easy to remember and concise. In this case, potential clients will recognize him. It is desirable that the word consist of one or two syllables;
2. Before you make your final decision, think about how comfortable your clients will feel when they say the phrase you created. The main thing in this matter is not to overdo it, so be sure to test for the difficulty of understanding the name;
3. Do not use negative words or ambiguous expressions;
4. If you plan to further develop your business and go international, try to find a phrase that sounds good in different languages. Be sure to check its meaning in those countries with which you want to establish partnerships;
5. Please ensure that your company's name is not associated with competitors or other well-known brands.

Legal subtleties

• If you accidentally take someone else's name, which is patented as a brand or trademark, this will be considered copyright infringement. In this case, you will not be able to avoid legal proceedings with the owners of the company from which you “stole” the name;
• A name that is very similar to the name of a competitor’s company can be brought to court;
• Private entrepreneurs cannot mention the word Russia or any derivatives from the names of the subjects of the federation in the name of their company. In addition, the chosen word or phrase cannot be obscene, offensive or violate the law;
• The name cannot mislead customers regarding the direction of the enterprise's activities.

Choose the name yourself

The main goal of any entrepreneur is to figure out what to name the company so that it is successful and brings good income. A company name is an effective marketing tool that increases its recognition and helps promote products or services on the market.

To make the name work in your favor, you will have to spend a lot of time and effort. The best place to start is by developing a company motto, brand, and logo. First of all, carefully analyze the business development concept and scope of activity. After this, you need to analyze the target audience. For example, if you want to open a youth clothing store, the name should be light and casual. For a boutique with expensive clothes, which is visited by ladies of all ages, you should choose something more solid and “elegant”.

First of all, pay attention to similar companies to identify your main competitors, as well as analyze their promotion methods. Formulate the basic requirements that you have for the name. This will help you choose the appropriate option.

There are many options for how to name a company. The easiest way to come up with a good name for your company is brainstorming. Write down all your ideas, even if they seem stupid and completely useless to you. The more sketches you make, the easier it is to choose the right option. Involve your friends and relatives in this cause. Maybe they can give you some good advice. A dictionary or manual with specialized foreign vocabulary can be a good helper for you.

If you decide to use a topic word, you should consider whether it will be clear to all clients. Sometimes complex names scare off buyers, so it is better to use them for companies that work with a certain number of clients.

When choosing a name for your company, do not forget that you will have to pronounce it often in personal meetings with clients and partners, as well as during telephone conversations, so pay attention to how it sounds in different conditions. Little things like this can have a big impact on a company's image.

Professional approach

Serious organizations are very sensitive to their reputation and image, so they usually turn to naming agencies for help. Professionals conduct research into the company's activities, analyze the market, and then offer several options for naming the company that fully comply with all the requirements of the legislation of our country. The choice remains with the customer.

Naming provides for inclusion in the name:

• Owner's name;
• Names of main products;
• Basic concept;
• Abbreviations;
• Foreign words.

Before registering a business, decide what? It is advisable to work as a private entrepreneur at first. In this case, you can significantly save on paperwork. The tax office at your place of residence will advise you.

If you are opening an LLC, you must provide the full name of the company. In this case, the use of foreign words is allowed, but only in Russian transcription. , is not reflected in the company name. There are few restrictions in choosing a name for a company; the most important thing is to approach this issue creatively.

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Options for good names

If you can’t decide what to name your company, examples of names will help you find the right solution:

• A construction company must be reliable and stable, so its name must inspire confidence among clients - “Our House”, “Stroycity”, etc.;
• The names of transport companies should use the theme of speed or cars - “Fast and Furious” and so on;
• A travel agency can be called “Tender Coast”, “Voyage” or “Traveler”;
• The original name of the furniture store - "Divan Divanich" - attracts people with its homely comfort and special warmth. And the name of the store “Chistulya” suggests that you can find any detergents and cleaning products there;
• The veterinary clinic can be given the name “Aibolit” or “Animal Repair”.

Let's sum it up

Regardless of what you name the company, at the first stage you will have to spend a lot of time and effort on its development. Pay special attention to accounting, customer service and marketing policies. If you do everything correctly, in a few years the name of the company will be known not only in our country, but also abroad.

Name the company correctly- means taking the first step towards success. Managers set different goals for this. Some people want to promote a brand, others want to perpetuate their name or create a name from the names of their partners.

Some people completely avoid the meaning of the new name. What really matters is how the company shows itself later. Her activities will glorify any name. But there are still some guidelines in his choice.

1. To begin with, the sphere is determined the company's activities and the range of its clients. For example, if a company provides services or sells premium goods, then there is no need to use the words “economy” or “cheap goods” in the name.
   This will discourage customers who want high quality and expensive services and products. The title should provide a clear guide to the content of the activity.
2. Using names does not provide specifics in informing the client. Moreover, this is inappropriate in the name of a construction organization.
3. The name should be easy to pronounce and read. If you “break your tongue” about it, then clients will come up with it themselves. And this already introduces the risk of misinformation. They will simply confuse you with someone else.
4. Comfortable name. If a potential client hears it, even by chance, and becomes interested, he may become your client. For example, a person is looking for good deals on buying housing in a cottage community.
   What attracts him in the first place? Remoteness from the bustle of the city, picturesque nature. Therefore, he will probably be interested in housing companies with names like “Birch Grove” or “Golden Dune”.
5. Please indicate your occupation in the title. When choosing a company, the client wants certainty.

Choosing a name for a construction company (examples)

Future employees can help. This will force them to delve deeper and think about the concept of the enterprise and unite the team with a common idea.

This kind of brainstorming will give many options from which you can choose the best by voting. For example, when choosing a name for a construction organization, it is necessary to emphasize the high level of service and reliability in cooperation.

Therefore, from the options - Domostroy, Capital Developer, Eternal Fortress, VashDomStroy, StroyDomServis, MigDomStroy, the name StroyNadezhServis is suitable. It reflects the company's main goals for working with clients.

This is a reliable home construction service. “ZhilStroy” is a suitable name for a house construction company, “Masterok” is a company selling construction tools.

Choosing a company name based on its owner's name

This option occurs. But then the owner should just make his name famous like Ford, Porsche and the like. If you are confident that you can turn the desired name into a brand, go ahead and name the company with your name or one you personally chose.

Assigning a company name upon registration

When registering a company need to know for sure, what will you name your brainchild? For people who will use the company’s services, it is important to understand by the name the nature of the activity and services provided. The name should be easy to read and harmonious.

If, for example, there are already 4 companies in the city with the same name, then it is better to name the fifth company differently. Such companies differ only in their registration number.

But people will not understand the registration number of your organization and can easily confuse it with competitors and go to them.

Another aspect against identical names. If the namesake company commits fines in front of clients and gets a bad reputation, then the shadow may fall on you. Therefore, when registering in the state register, choose a meaningful, meaningful and original name for the new company.

The use of abbreviations for better memorability and convenient perception of the name

When registering they legitimize both the full name of the organization and an abbreviated version. The first is used for document preparation, and the second option is used for business correspondence and internal use. The law requires that the full name must be in Russian.

But the shortened version may include foreign words. After all, many companies operate in the international market. All names must be officially registered, otherwise they will not be valid in the documents. The use of abbreviations shortens and makes the name more informative.

The words Russia and Moscow are prohibited from being used. To use them, you need permission from the Government and payment of a state fee.

When coming to government agencies to register a company, you need to have several options in stock to avoid repetitions of existing ones.

Regulatory acts

Choosing an organization name is certainly an important aspect. Preference is given to the most incredible names. But there are regulations that regulate this. When choosing the name of a new organization, familiarize yourself with the main provisions of the Civil Code of the Russian Federation.

There are special rules for naming an LLC:

• The name reveals the organizational and legal form;
• You can use foreign words in Russian pronunciation;
• An indication of territorial affiliation with the Russian Federation or a specific region of it;
• You cannot use the names of proprietary brands of other organizations;
• It is necessary that the name does not contradict the principles of humanity and morality.

Definition of its main concept in the name of the company

Each construction company has its own profile activities in a wide range of construction works. Some are engaged in construction, others are in the repair of buildings and objects. If possible, the profile should be “viewable” in the title.

This will make it easier for a client to choose your company. ZhilStroy, RegionStroy, UniversalStroy, StroyMaster, StroyGarant - these names show what the company does and how it does it - with a guarantee, universally.

The leaders are so reverent concern the future of their business that they resort to the services of astrologers and Feng Shui specialists to help them choose the right “magical” name for the enterprise.

They trust the development of a special logo that attracts good luck in business. Color is of particular importance, the shades of which are used to decorate all advertising projects and even the company’s office premises.

What is quality naming?

Naming is the area of ​​expertise in choosing a brand name. Many years of development and research have made it possible to identify a number of fundamental points in choosing a company name. Reflection of activities in names like “Windows-Grad” - production of windows in a broad aspect.

Abbreviated, capacious and sonorous names are well remembered and interest the client. For example, a company that installs ceilings and doors is PiD. The territorial affiliation of the organization may also be in the name - “Saratov Windows”.

Prohibited names

In fact, all techniques and phrases prohibited in naming are reflected in the relevant articles of the Civil Code. This:

• Prohibited to use full and abbreviated names of states;
• You cannot use the names of government structures Russian Federation and its subjects;
• You cannot use the names of international, intergovernmental and public organizations;
• Obscene, immoral, offensive for any segment of society, words cannot be included in the official name of the company;
• Words similar in sound and spelling to well-known brands should also be excluded. This is a copyright violation.

Failure to comply with these standards may threaten the owner of the company with claims and litigation, as a result of which he may lose his well-known and well-known brand.

How to name a construction company

If you work with ordinary people, the name should not scare them away. It should be simple, concise and understandable. In this case, you should not resort to foreign words.

Introduction of foreign words into the name

If you are working with major partners, enter the foreign market, then the name should reflect the scale of your activities and the seriousness of your intentions.

In this case, it would be quite appropriate to name the company so that foreign partners would be interested in it. Foreign words in the title will be understandable and close to them.

It is inappropriate to name a company only by its abbreviation. It won't tell the general user anything.

For example, a modern housing construction company registered as SGS. The client will not delve into deciphering the letters; he will find a company with a clear name.

Turn on your imagination

To get a meaningful meaning for the name, use your imagination. Come up with original names with puns. For example, if a company builds housing or industrial facilities using accelerated technologies, call it ByStroy, ShuStroy, StroyMig.

Involve as many people as possible in this important decision. You can announce a competition for the best company name. Set a cash prize. Encourage your employees to be creative about the very idea of ​​the company.