About every third Russian (76%, according to VTsIOM) has a pet. In total, there are about 20 million dogs and 35 million cats in the country - and there are also turtles, parrots, aquarium fish, Guinea pigs and other living creatures. Against the backdrop of people’s stable attachment to their “little brothers,” the pet market is also rapidly developing. IN major cities New pet boutiques, veterinary clinics, grooming salons, as well as foster care centers and hotels for animals are regularly opened.

In Russia, pet hotels arose at the beginning of the 21st century and quickly became popular. A pet owner planning a trip for several days or more can leave the pet in a facility where it will be provided with care, food, and leisure.

Currently, more than 200 hotels for animals are registered in the Zooboking.com database, most of which are in big cities. High demand during the holiday period - from May to September - and in new year holidays. The annual turnover of a 25-bed animal hotel with an average daily price of 300 rubles is about one and a half million rubles; maintaining the hotel costs approximately 600,000 rubles. The experience of “pet hoteliers” shows that business is most profitable in large cities, where wages are high, the pace of life is intense, and there are many travel enthusiasts.

What services are provided at the pet hotel?

The standard package of services is presented in the table.

Table No. 1. Popular services and average market prices.

The cost of overexposure includes the following services:

1. Regular veterinary examination.
2. Providing food and access to water.
3. Bathing the pet. Usually carried out on the 7th day of your stay at the hotel.
4. Ear cleaning.
5. Eye treatment.
6. Regular brushing.
7. Walking according to schedule.
8. Sanitary and hygienic procedures.
9. Informing the owner about the condition of the animal.

Many hotels arrange rooms or boxes for pets and create a feeding and walking schedule according to the client’s preferences. Additional services may include haircuts and dietary menu planning.

Pet hotel formats

There are no clear requirements for a pet hotel from regulatory authorities, so when choosing a format you need to be guided by a business development strategy.

The most common types of hotels for animals:

1. Mini-hotel in private apartment. A great option for an apartment owner who wants to make money. In conditions of limited space, keeping large dogs will cause certain difficulties, and small animals create noise, which annoys neighbors. The apartment is suitable for keeping cats, decorative dogs, parrots, hamsters. To avoid conflicts with the residents of the house, sound insulation and ventilation will be required.
2. A private house. You can keep any animals in the house and create the best conditions for them to stay without their owners. From a profit point of view, it is good if it is located within the city or not far from it. It would be ideal if there was a fenced area for enclosures and walking.
3. A separate building in a residential or central area. Convenient format (neighbors will have no complaints), but you will have to spend money on rent.

The hotel can be regular, VIP-class or combined - combining standard and luxury rooms.

A regular pet hotel means a room with cages for cats and dogs. This format is popular in sparsely populated cities. Average daily price- 300 rubles (price does not include food).

VIP rooms are cost-effective in megacities, where you can attract an audience with above-average income. Here, as in a hotel for people, they offer deluxe and junior suite rooms. In luxury rooms more space(from 7 to 10 m² for cats and from 15 to 20 m² for dogs) and more comfortable conditions (houses for animals, exercise equipment, comfortable sleeping areas). Some establishments install video surveillance, allowing customers to monitor their pets remotely. The average price of a day in a junior suite is from 700 rubles, in a suite - from 1,500 rubles.

Let's look at how to open a hotel for animals and what is needed for this.

Documentation and permission

To legally register a business, it is enough to register as an individual entrepreneur or LLC. Next, you need to find a room and prepare it for inspections by the sanitary and epidemiological station, fire inspectorate and Rospotrebnadzor.

The client of the pet hotel is provided with an agreement with mutual rights and obligations. There are holding centers that operate without a contract. But they do not give the client guarantees that his pet will be provided with decent conditions during the entire period of foster care.

Registration and obtaining permits will cost about 20,000 rubles.

Room

You will need not only a room of considerable size, but also an adjacent area for walking animals and setting up enclosures.

About 500,000 rubles are needed for repair work and arrangement of rooms. It is also necessary to organize water supply and baths for bathing animals. Walls should be decorated with environmentally friendly materials.

This project of a hotel for animals involves conducting activities in a 2-story building with a yard. It is located in a city with a population of more than 500 thousand inhabitants. The hotel has 45 places for cats and dogs, and there are also places for small animals. Cats, rodents, birds, and other small pets are located on the second floor, on the first floor and in the courtyard there are rooms for dogs. The rent will be 200,000 rubles per month. Utility costs - 20,000 rubles.

The business plan for the pet hotel assumes the following rooms:

• five VIP rooms for dogs and cats;
• five rooms for setting up enclosures;
• two rooms for rodents;
• medical office;
• five bathrooms (2 baths each).

It is necessary to build enclosures with stable fences in the yard. Remember: if the animal escapes, the owner has the right to sue.

Table No. 2. The area of ​​enclosures depending on the size of the dogs

Staff

The minimum staff with salary calculations is described in the table below.

Table No. 3. Pet hotel staff

You can entrust accounting to an outsourcing company and handle deliveries yourself.

Animal hotel equipment

Table No. 4. Necessary equipment

Marketing and advertising

To attract customers and ensure a good reputation, it is important to approach the advertising campaign as responsibly as possible. You will need a high-quality website with photographs of rooms and enclosures, detailed description services and advantages of your pet hotel, customer reviews. Also groups on social networks, announcements on forums, in thematic communities, on advertising and news portals, in print media.

Install a bright, beautiful sign that attracts the attention of passersby. You can order advertising on a billboard in the area where the hotel is located.

An effective and free marketing tool is barter advertising. You post your flyers in pet stores, veterinary clinics, and other places that pet owners frequent. The owners of the listed establishments leave their advertisements in your hotel.

You can develop a reward system (promotions, Special offers, discount cards), which will increase the loyalty of the target audience.

Financial plan: calculations of profitability and payback

First, let's determine the amount of the initial investment.

20,000 (collection of documents) + 200,000 (rent) + 500,000 (improvement of the house and territory) + 395,000 (equipment) + 20,000 (feed) + 60,000 (advertising) + 20,000 (transport and other expenses) = 1 215,000 rubles

Now let's calculate monthly expenses.

20,000 (utilities) + 340,000 (salaries) + 20,000 (taxes) + 20,000 (feed, medical supplies etc.) + 10,000 (advertising) = 410,000 rubles

Planned average bill per day from one client - 600 rubles. When fully loaded (45 seats), the daily income is 27,000 rubles. It’s easy to calculate your monthly income:

27,000 * 30 days = 810,000 rubles

Net profit per month (minus fixed expenses) will be 400,000 rubles.

Table No. 5. Financial calculations

This is the “ideal” payback period. In fact, it may take more time to promote your business, “gain” a reliable reputation and occupy a stable position in the niche.

If the demand for services is high, you can safely raise prices by 10% during the season.

Pet hotel franchise: is it worth buying?

Since the business requires significant start-up capital and taking into account many details, the help of a competent franchisor will come in handy. Thanks to his practical experience and knowledge of the market, he will help you pass inspections, select and prepare premises, purchase equipment and feed from reliable suppliers at adequate prices, as well as select and train personnel, and develop a marketing policy. If the franchise brand is well promoted, it will be easier for you to attract customers.

If you are a beginner and do not have strong confidence in your abilities, use a franchise when opening a pet hotel.

Conclusion

Compose detailed business pet hotel plan and conduct careful market monitoring - then you will cover all possible services that are of interest to pet owners.

Here's what can become an obstacle in business:

• bad location;
• low quality of service;
• negligence in drawing up the contract and assumed obligations;
• lack of marketing strategy.

Goal: creation of the company “Cats” in the suburbs of Lipetsk.

Investments in the 1st year: 1,800 thousand rubles.

Payback period: 1 year.

Company information

The “Cats” company will provide pet hotel services to Lipetsk residents and residents of the region. The range of activities of the enterprise will also include veterinary services.

Business environment

99% of Russians who have animals have never resorted to the services of appropriate hotels. As surveys show, the reason is that low-income people are confused by the cost of the service, while wealthy people are confused by the quality. Therefore, in the economy class segment you need to set prices as low as possible, and in the premium segment you need to focus exclusively on quality.

Business idea – hotel for animals

There is no middle ground here. The exception is Moscow, where the income level differs significantly from other regions.

Marketing and sales plan

Our hotel will contain both economy rooms and luxury rooms. But it will still be focused on the latter category. The clients of the “Cats” company should be wealthy people who love to travel. Those who often travel outside of Russia know that it is extremely difficult to take a pet with you. Before crossing the border, you need to obtain a medical certificate of a certain type. To do this, you need to contact a state veterinary clinic at least 3 weeks in advance. In addition, the legislation of many countries establishes certain rules for traveling with animals; for example, in many countries, in order to travel on a train with a pet, you need to buy the entire compartment. Of course, not every hotel will accept pets even for an increased fee. You can forget about vouchers, you will need to support everything individually, but this will not completely solve the problem. Therefore, a hotel for cats is the best option.

In order for these people to come to the Cats company, they need to be convinced of the proper treatment of employees’ animals. But the first task is to convey information about quality service. The target audience for advertising should be found in travel agencies and veterinary stores. It would be a good idea to advertise near railway and airline ticket offices.

If you set the minimum cost of maintenance without food at 120 rubles, the cost of a comfort room at 250 rubles, and a luxury room at 400, then you can count on an income of 1,500 thousand rubles. At the same time, up to 20% will come from trade in related goods and veterinary services. Thus, you can count on 1,800 thousand rubles.

Operational plan

Ideally, a business hotel for animals should operate at a veterinary clinic. This creates more confidence and allows the veterinarian to combine responsibilities without wasting time on travel. Thus, it will take the doctor only 5 minutes to perform a morning round of cats. But the location of the clinic can be any. The outskirts or even the suburbs are suitable. We found a room in a small village within the city limits. As a result, renting a relatively small premises, with an area of ​​only 35 m2, will cost us 2 times less than the same premises, but located in a prestigious area, but remote from the center. When choosing suitable real estate, you need to remember that such enterprises cannot be located in residential buildings. Next, you will need to purchase cages, furniture and equipment.

In our case, 35 m2 will be divided into 2 parts. In one, the veterinarian will be able to conduct consultations during the daytime; in the other, rooms should be located. The first part will also feature pet products in small quantities.

Workforce plan

We will need 4 employees for shift work. Two of them working on the day shift must have medical qualifications. This is very important, since purebred cats are very expensive. At the same time, they often get sick due to the practice of interbreeding, as well as the desire of breeders to obtain those qualities that bring beauty, but are often harmful to health.

Financial plan

Thus, a business hotel for animals in the 1st year will require the following investments (thousand rubles):

• rent - 100;
• furniture and repairs - 100;
• salary - 600;
• tools and consumables - 200;
• goods - 300;

Total: 1,300.

As you can see, in 1 year the invested funds will be returned, and the first profit will appear. This business is quite profitable, but I would like to warn against large investments in initial stage. Expensive repairs and pretentious furniture may not pay off.

You can download the business plan for a pet hotel here.

About the hotel

We accept cats and dogs for foster care at our hotel

(small and medium breeds up to 20 kg), rodents.

In our hotel, cats and dogs live in separate houses; we have managed to create the most favorable conditions for them! We are located in the nearest one. Moscow region, which means that our undoubted advantage is clean air. There are several transport hubs within walking distance; getting to us is easy and convenient: MKAD - 10 km, Leningradskoye Shosse - 8 km, Mezhdunarodnoye Shosse - 3 km. Moreover, you can accommodate your pet on the way to vacation, because Sheremetyevo-1, 2 and 3 are very close. Do not inconvenience your relatives and friends by leaving them your pets, because often your pet becomes a burden for them. For us, your cat is always a welcome guest and we will monitor her with special care. In our hotel, from the first day of work, keeping cats meets the highest standards. high criteria. In decorating the hotel premises, we used only coniferous wood; the cat rooms were designed to special standards, are comfortable and meet hygienic standards. The area of ​​a "standard" room is approximately 1 sq.m. It consists of two levels over 2 meters high. The levels are connected to each other by stairs. A house, toilet, scratching post and food bowl are in each room.

Business from scratch: hotel for animals

We make sure to thoroughly disinfect the room after each guest. The room for cats is equipped with air conditioning. Our price policy differs in balance, you will not find a better price-quality ratio. We provide discounts for regular customers. Your pet will always be under care, we guarantee it. Don’t think about where to place your cat while on vacation, because it’s much more pleasant to think about the vacation itself! Individual warm rooms, familiar food, comfort, care and careful care - all this will be provided for your cat. Of course, you know the character and habits of your pet very well, so we will give you the opportunity to choose a usual daily routine and diet for him. Our furry guests are always fed on time, well-groomed, surrounded by care and attention. They will be happy and easier to bear separation from you. You have no one to leave your pet with? Zoo hotel in the Moscow region - The best decision problems. Relax - so everyone can do it together! Your mustachioed pet also wants to rest. No long flights or train rides, no strangers' houses. Use it modern look service for animals - a cat hotel specially equipped for the comfort of furry pets. This is a real resort for your pet, everything here is designed for him. Zoo care is the constant monitoring and care of your cat. No more stress for your little friend.

Opening of hotels, hairdressing salons and veterinary clinics for animals in Russia.

Business idea: opening a hotel for animals

Characteristics of the activities of CD Hotels LLC. Drawing up a marketing plan and pricing policy. Concluding contracts for the maintenance, nutrition and treatment of pets.

Students, graduate students, young scientists who use the knowledge base in their studies and work will be very grateful to you.

Posted on http://allbest.ru

Posted on http://allbest.ru

Hotel for pets« DCHotels»

Industry Analysis

In the West, such a service has long become something familiar and commonplace. For example, it would never occur to the average European to ask relatives or neighbors to look after his pet while he is away on company business - he will not hesitate to contact a hotel. In the West, this business brings good profits, and, accordingly, the level of comfort is much higher and the range of services offered is wider.

In hotels, your pet will be fed and watered; if necessary, it will be observed by a veterinarian, it will be walked regularly and kept clean. And in expensive hotels for animals, the rooms have air conditioners and air purifiers, there are beds and color TVs that show films about animals. In Russia, the situation is somewhat different.

The first hotels for animals began to appear in Russia about 10 years ago in the Moscow region at dachas and abandoned stables. In large cities there was private and unofficial foster care at home. After perestroika, the most enterprising owners of such hotels began to expand their home shelters into real enterprises. By 1997, the business had expanded so much that it began to be licensed.

After the August crisis, things began to decline: there were fewer wealthy people. After all, such hotels are designed for the middle class: it is easier for very wealthy people to hire a person to look after their four-legged friend, but the poor cannot afford this service. But now, after several years, this business is developing more and more, focusing on the West. However, for many Russians it is still a novelty to hear about such a service, for which it is sometimes a pity to pay a lot of money. Therefore, the service of an average hotel is often quite simple.

Since the standard of living of many Russian residents has increased in recent years, and the development of the service sector has reached a much higher level, the business of pet hotels is also developing successfully. And if now you can leave your pet for a reasonable amount for both short and long periods in a safe place, without having to burden your loved ones with unnecessary worries or, worse than that, take an animal with you, then perhaps in the coming years our four-legged friends will have the opportunity to relax in hotels with almost the same comfort as their owners

Thus, the industry has great prospects for development. Currently, there is not a single hotel for pets in Ulan-Ude, but there is already a significant demand for such services.

According to an all-Russian survey, 57% of citizens with a family of five or more people have a pet, 56% have a family of four people, 51% have a family of three people, and 41% have a family of two people. About a third of single people (28%) also have pets.

Therefore, it is necessary to timely satisfy the growing need for hotels for animals and occupy the currently empty market niche.

The scale of the industry is difficult to assess, since almost half of the residents have a pet, but not all of them regularly go on vacation or on business trips, etc. Every year the number of pet owners is growing, the level of well-being of residents is growing, and their needs and desires are increasing.

This industry is gaining momentum every year and currently a business related to pets, for example, a hairdressing salon for animals or a specialized clinic, brings significant income to their owners. The main consumer group is dog and cat owners.

Product Description

Limited Liability Company "CD Hotels" (LLC "CD Hotels") plans to begin its activities on 02/01/12. The main activities of the company are:

Providing services for cats and dogs,

Additional services (combing, washing, cleaning ears and eyes, helminthization, taxi services for transporting animals, etc.).

The total area of ​​the hotel is 150 m2.

The hotel staff is represented by one veterinarian, two animal care specialists, one trainer and the hotel manager, who will independently carry out accounting.

Currently, there are no direct competitors in Ulan-Ude, so it is advisable at this particular moment in time to enter the market and successfully gain a foothold in it, since, according to experts, the business associated with pets will begin to bring a solid income to their owners.

The essence of the proposed innovation:

A hotel for animals is a specialized premises that meets established requirements for accommodating animals temporarily transferred by their owners for maintenance.

The chosen type of activity is combined with the latest Russian and Western trends in pet care. The solvency of the population is increasing, as is employment; many people have vacations in winter and summer, and there is nowhere to leave their pets. A hotel for pets is the way out of this situation.

CD Hotels will be able to provide the keeping of animals in good conditions while the owners are away on vacation, business trips, etc.

This is due to the fact that each animal has its own diet. If an animal requires prepared food, the company’s employees fulfill all the requirements for feeding the animal.

If there is a need for veterinary care during the temporary keeping of an animal, CD Hotels will organize medical care for the pet. Our company will be able to transport animals using its own transport.

The price of transportation is negotiated separately. In our hotel complex, there will be compliance with all terms of the contract, safety of pets, veterinary control and a high level of cleanliness.

The hotel offers standard rooms and luxury rooms for dogs and cats, introduces a democratic pricing policy and strict control over the quality of service and professionalism of the staff.

For each pet, regardless of its size and temperament, we will provide:

1. Individual approach;

2. Kind and patient attitude of the service staff;

3. Separate cozy room with all amenities;

4. Usual homemade food;

5. Walks and games fresh air;

DC Hotels LLC plans to provide the following services

veterinary marketing hotel

Cats and dogs live in a separate 2-story wooden building, which is divided into special enclosures. Each animal is provided with a personal enclosure, ranging in size from 2 to 4 m2 and 2.30 m in height, so that the animals are not at risk of physical inactivity. Each enclosure has a house, a ladder, a claw point, and various toys.

It is very important that the animal is vaccinated with one of the complex vaccines KUADRICAT or NOBIVAK against 4 diseases (rabies, panleukopenia, herpes viral rhinotracheitis and calcivirosis) in advance, at least 14 days before the desired arrival at the hotel, and if such a vaccination has already been done earlier, then the date it should not be more than 1 year ago.

This vaccination can be done at veterinary clinics and animal disease control stations.

Marketing plan

In order for potential clients to learn about the new hotel providing services for their animals, it was decided to next system connections with clients. A presentation of the salon will be organized, which will be held in the salon itself, about a month after its opening, when the staff has already worked together, mastered the equipment, and felt that the hotel has become a second home.

Those who came were promised prizes and free procedures. In addition, lists of honored guests are compiled, to whom personalized invitations are personally delivered. On the day of the presentation, the studio is closed, and the staff acts as guides, telling visitors about the possibilities of a particular procedure. At the same time, registration is made for those wishing to undergo free procedures. During a presentation, every little detail is important, so a week before the presentation, a dress rehearsal is held, where roles, texts, gestures and much more are practiced.

It is also necessary to carry out the following activities:

· creating scripts for video clips for placement on TV; video editing; placement of videos on TV.

· presentation booklets of the company;

· club discount cards;

· production of banners.

Posted on Allbest.ru

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I'm here now Home » Animals » Hotel “Barkley” for animals (16 photos)

Animals Hotel “Barkley” for animals (16 photos)

The luxury pet hotel Barkley is located across the street from the Four Seasons Hotel in Los Angeles. A very advantageous geographical location, let us say. While Four Seasons Inn guests order breakfast in bed, swim in the pool or enjoy a massage, their pets at the Barkley Inn can get it all and much more. The level of service here is truly second to none.

Guest “rooms” have climate control and individual lighting, soothing music and air fresheners.

Cat apartments are smaller in size, but they have huge TV screens broadcasting images of birds or tropical fish in an aquarium.

For those who treat their pet's diet as carefully as their own, hotel employees will order a steak from the kitchen of the Four Seasons restaurant.

How to open a hotel for animals: a detailed business plan and recommendations from businessmen

For cats that are not satisfied with the usual dry food or canned food, tuna sushi is provided.

In addition to the spa, there is also a hair salon that offers hair coloring services.

In this case, only natural dyes are used, and dog fashionistas can flaunt their paws, ears or tails painted pink, blue or green...

...And also for special fashionistas there is a leopard coloring, a striped coloring that will turn your pet into a zebra, or even for special patriots! – coloring in the colors of the American flag. And all this without the slightest inconvenience or harm to the health of the dog or cat.

The spa offers massages and pedicures, as well as nail decorations with glitter and rhinestones.

An experienced massage therapist will help four-legged guests relieve stress by rubbing their backs.

Recently, the hotel has included swimming lessons or physical therapy for pets in its range of services. Individual swimming instructors accompany four-legged guests to the pool, where a large number of rubber toys are already waiting for them. And the least confident swimmers will even be provided with a life jacket.

And after swimming, you can relax in a sun lounger or on a special lounger, of course, with a treat or soft drinks.

Daily room rates range from $44.50 to $100 for a luxury room during peak hours.

One of the hotel guests arrives in a luxurious special limousine.

The license plate says "VIP Pet".

Yorkshire terrier Betsy is relaxing on a cozy lounger next to the pool.

Dogs on a walk.

The Barkley's Most Luxurious Pet Hotel in Westlake Village, California.

* The calculations use average data for Russia

Quite a large number of people have their own pets, which they take care of and pay a lot of attention to. However, there are situations when owners are forced to leave and therefore are not able to care for their pet. This can happen for absolutely any reason: a business trip, a long-awaited vacation, an illness requiring inpatient treatment, a trip to relatives and the like. In this case, the animal must be constantly supervised and receive appropriate care. In this case, the owners sometimes turn to neighbors or relatives living nearby, but this is not always possible. In this regard, it may be relevant to open your own hotel for animals. This type of business appeared relatively recently in this country, but the number of players is constantly growing, which indicates good prospects and great opportunities for such an undertaking.

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Not in all even relatively large cities you can find hotel services for animals today. At the same time, quite often such a hotel business is combined with an animal shelter and a veterinary clinic, which allows the owners to offer a wider range of services by placing their entire enterprise on one territory. A novice entrepreneur must assess the market situation in order to know about competitors’ offers and their weak and strengths, this will allow you to offer potential clients something new, and in this direction there are many opportunities for additional services. Thus, the level of competition in most cases cannot be called critical, and players already operating in the market can easily lose their positions only if they do not offer their clients the services of a truly large hotel.

However, some competition for entrepreneurs who decide to open a full-fledged business based on sheltering animals for a while can come from private individuals who, for a much lower fee, are willing to care for someone else’s animal, guaranteeing the abandoned pet virtually the same conditions as at home. The main disadvantage of private individuals is the conclusion of an informal agreement, and therefore, from a legal point of view complete care from liability in the event of illness or even death of an animal left in care. Private individuals in in rare cases can also provide veterinary care, provide proper nutrition; Moreover, such a person cannot always find the right approach to the animal, which only a professional dog handler can always do. However, such individuals who have been engaged in foster care for a long time (this is what temporary care for someone else’s animal is called, and this term is used by both professionals and amateurs themselves) can open their own hotel because they already have some reputation and a certain client base, which will allow It’s much faster for them to start a business and grow it. In this case, the competitive advantage will be precisely the professional approach and the conclusion of official contracts, which, of course, entails full responsibility for the entrusted animal, but allows you to attract more and more consumers.

To start your work, you need to register as a business entity. The easiest way is to register as individual entrepreneur, because it will not require large financial costs, it will take a little time and effort. If there is a need for registration legal entity, then the preferred form is a limited liability company, because in this case, as in the case of individual entrepreneurship, a simplified taxation system will be available, allowing you to transfer no more than 6 percent of income or 15 percent of operating profit to the state. The situation will be somewhat more complicated if a veterinary hospital is opened on the basis of the hotel, because in this case it will be necessary to obtain many permits and comply with certain conditions work, including placing your shelter at a certain distance from residential buildings. Even though most pet hotels are located on the outskirts or even outside of cities, sometimes this can be inconvenient. More detailed information about opening a veterinary clinic is provided in the corresponding article. To open just the hotel itself, you do not need to obtain any special permits or licenses, and therefore most entrepreneurs provide outsourcing veterinary services to their clients. The activity itself falls under the definition of (OKPD 2) 75.0 Veterinary services and (OKPD 2) 96.09 Other personal services not included in other groups.

An important point in organizing your business is finding a territory to locate a hotel. As already noted, often hotels for animals are located on the outskirts of the city, where there is fresh air and a lot of open space for animals to walk.

Other factors that determine the location of a hotel away from residential buildings include banal sanitary and environmental requirements. You just need to take into account that the site must be really large, because the work will require several rooms, an area with enclosures and a walking area. Often one animal hotel occupies a site of several hectares, although it can be located on several acres of land if you do not plan to take care of a large number of animals. The size of the plot is ultimately determined by the entrepreneur himself, depending on his requirements and the planned volume of work, as well as the presence or absence of additional services, because the shelter and veterinary clinic require their own buildings and adjacent territory.

If there are opportunities and financial resources, then it is better to buy the territory as a property, and its location does not imply such a high price as, for example, in the central areas of the city. It is optimal to find an abandoned territory of some kind kindergarten or camps, because such organizations are initially built with the expectation of a large plot of land and the construction of several buildings with their subsequent arrangement.

In this way, you can get a good territory with an established infrastructure, and you will only have to invest funds for the repair of premises and buildings. If there is no opportunity to buy such real estate, then you can consider options for renting premises and territory, but in this case you will have to include enough a large sum funds.

If suitable real estate is not available, then it is necessary to find a good plot of land, large in size, and construct the necessary buildings. The minimum required is an administrative block, in which all organizational issues are resolved, has its own warehouse and kitchen, as well as premises for housing small animals (primarily rodents), birds and reptiles. In addition, buildings are being built to organize your own animal shelter and veterinary clinic, if this is provided for in the business plan. The cost of constructing the necessary buildings will cost several million rubles, and, incidentally, the purchase of a ready-made territory with infrastructure will also cost a lot.

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The next stage of planning is equipping your territory and premises. Here you will also have to invest a lot of money; however, the amount may vary depending on the work format chosen. The simplest hotel is one that accepts only cats and dogs (or only cats or only dogs) for foster care, but does not have the capacity to accommodate a large number of animals. In this case, it is necessary to equip insulated enclosures outdoors and cages indoors, and often, if there are few animals, small ones are allowed into the premises without being kept in a pen. However, often hotels are still focused on a fairly large number of pets at the same time, while accepting for a time not only the main animal partners, but also all others. These are rodents: mice, rats, hamsters, guinea pigs; birds, reptiles and even arachnids. Each of these types of animals requires its own conditions of keeping and care, and there must be a specialist who monitors them and provides them with everything they need.

Of course, the most difficult thing is to allocate and arrange places for cats and dogs (the likelihood that someone will bring in another difficult-to-keep animal, for example, a crocodile or a hippopotamus of some kind, is critically small); all other small animals are placed in special racks, chamber by chamber. The main thing here is to monitor the condition of the animal and give it food as soon as possible. certain time, reptiles in general, for the most part, lie quietly all day long, if only they fed them, arachnids feel great even within a terrarium, the main thing is to make sure that a huge spider does not crawl out, because then there is not only a risk that it will be crushed, but also that a couple of people will faint.

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With all small animals there are much fewer problems, but they are also not brought to the hotel so often, but it is still necessary to have a place for them. To do this, you will have to allocate a rather large room; one stand for about 20 small animals is half a meter wide, two meters long and two and a half meters high; more passages are needed between them, and their proper placement is important. The cost can vary greatly depending on the characteristics (additional lighting, microclimate control, heating, automatic feeders), but one stand is unlikely to cost more than 100 thousand rubles.

Next, enclosures are equipped, and they differ not only in size, but also in internal equipment. It is advisable to immediately order the installation of heating devices, because otherwise it will be impossible to keep animals there in winter. The cost of one enclosure for a small dog is 25-40 thousand rubles, but for large animals more expensive devices are needed. They cost approximately 60 thousand rubles. In general, you can find cheaper enclosures, and many hotels even offer their clients different levels of service and comfort for animals. If you want your pet to live in royal apartments, pay extra money. If you buy enclosures and order their installation in bulk, it will be slightly cheaper per unit of production. Cats can be kept in relatively small cages, providing the animal with relatively a lot of space and everything necessary for living.

Some particularly advanced clinics even install video surveillance systems in each cage and enclosure so that the owner can monitor his pet in real time. Installing such a system requires additional expenses and maintenance costs, but clients appreciate it very much and are willing to shell out extra money.

In addition, you need to count on the equipment of a shelter and a veterinary clinic (if the decision was made to build them, of course), while the shelter is equipped approximately on the same principle as a hotel, only the level of comfort here is an order of magnitude lower, but a veterinary clinic is very complex undertaking. It will be very useful for hotels and shelters, but not all entrepreneurs can afford this line of activity. More details - again in the corresponding article.

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An important issue is personnel selection. The first are administrative and service staff, their direct boss will be an entrepreneur, only if he is not a veterinarian, for example. There will be few people here, but the exact number of employees is calculated depending on the size of the hotel. You cannot do without the help of a veterinarian, who, ideally, should be constantly on site or at least be able to arrive immediately upon request. Some hire final-year veterinary students to help the newbie gain experience (and require a lower salary). The veterinarian examines incoming animals, examines residents, and carries out treatment, including preventive treatment, if necessary. His services are initially included in the cost of the foster care service. If there is a veterinary clinic, the entire necessary personnel, from the head veterinarian to the cleaners and assistants.

By the way, it is worth noting that most hotels do not accept animals without a veterinary book or at least a health certificate. If a sick animal gets into the hotel, the infection can spread to other animals and even people - I don’t think it’s worth talking about the consequences. This is in best case scenario loss of a certain amount of money, and often reputation. Therefore, an incoming animal is examined at a veterinary clinic on site, if there is a clinic and if the owner has not taken care of this in advance.

Next, you need to make sure that animal specialists work at the facility. These are, first of all, dog handlers who can interact with other people’s animals and calm them down. To help them, people are hired to walk dogs, monitor free-roaming animals, ensure order, and monitor the condition of food and enclosures. The next staffing positions are the kitchen staff who prepare the food. In this case, the owner is offered a choice - to buy food himself and leave it or pay for the kitchen services.

The hotel, as one could understand, offers a sufficient number of services. In addition to the accommodation itself, this includes food, games and walking, even training, additional mating services are also offered (which has nothing to do with the hotel at all), and veterinary services. The shelter can hardly be called a commercial activity; it is usually opened as a charity, accepting and giving away animals for free. In this type of business, such charity looks very organic. The cost of overexposure depends mainly on the size of the animal, as well as on the conditions of its keeping. The most difficult thing, perhaps, is with dogs, because they need a walk, dogs can fight with each other, sometimes even attack a person, they are always the most difficult. It is easier to foster cats; they can pose a serious danger only to each other or to small animals such as birds and rodents, but they are usually kept in closed cages. In general, a hotel usually excludes as much contact between animals as possible, but, for example, dog walking is rarely carried out individually; usually several animals gather and go for a walk. Only an experienced dog handler can cope with this, because the dogs have crossed paths with each other before, and their reaction is difficult to predict.

A small dog is accepted into the hotel for 300-500 rubles per day, the cost per day for large breeds can reach up to 1000 rubles. Fostering a cat is a little cheaper or the same as for a small dog. Rodents, reptiles and other spiders are taken for even less money, only if it is not a dangerous animal, although who keeps such animals at home... All additional services are discussed with the client additionally, and it is advisable to immediately inform the person by phone about the conditions of check-in and accommodation.

Such a business can operate in different formats. This article largely described a fairly large hotel with a shelter and a veterinary clinic, designed for a large number and a wide variety of animals. However, many companies operate in a different format, having no more than 10 places for animals, and only take dogs. You can start a business with this, so that you know in which direction it is better to move later.

Matthias Laudanum
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Do you love animals and are they permanent family members in your home? Then you know the problem of business trips and vacations, when it is simply impossible to take your pet with you and have nowhere to leave it for a while. This global problem. Some people don't get pets because of this issue. Therefore, today hotels for animals have become relevant and in demand, where owners can leave their pet for a while. Let's look at how to open a hotel for pets from scratch and what you need for this.

Our business assessment:

Starting investment - 400,000 rubles.

Market saturation is low.

The difficulty of starting a business is 5/10.

Relevance of the idea and market research

Before opening, you need to research the market and competition in your area. Study similar proposals and draw up the main features of each of them. Consider services, pricing, location and other aspects. You can tour each facility and look at the business in reality. This way you can assess the level of your potential competitors and make notes for yourself. Each pet hotel has its own characteristics, and you can study them in detail.

When communicating, you should not tell employees about your goals. Just say that you are going on vacation and are looking for a suitable place to leave your pet for a while. The staff will invite you to look at the rooms, and in the meantime you will evaluate the level of service and quality.

You will be able not only to communicate with competitors, but also to see the real picture of the market. Find out prices at the hotel for animals and additional services. In order to make your business bright and high-quality, it is recommended to study Foreign experience, where such hotels have appeared for a long time and are actively in demand. There you will learn new ideas and be able to turn them into reality. Only after this can you make a final decision and move on to the legal subtleties of the issue.

Preparation of legal documentation

A private hotel for animals as a business must be legally registered. To get started, you will need to open an individual entrepreneur or LLC. IP is done much easier and faster. You will be able to work freely without having to hire an accountant, and this will save money. Reporting is submitted in a simplified form, and you can easily create this document yourself. However, you will be personally responsible. Therefore, it is important to understand that business must be approached responsibly.

If you decide to open an LLC, then you will need authorized capital, charter and many additional documents, as well as an accountant for reporting. To choose the best option, you can consult with a lawyer to study the intricacies of your particular project.

Step-by-step business plan for a pet hotel

• Competitor analysis;
• Business plan for opening a hotel for cats and dogs;
• Searching for suitable premises, territory and drawing up a lease agreement;
• Appeal to authorities local government to discuss standards and requirements for starting a business;
• Landscaping of the territory according to the requirements and registration of permits;
• Registration of activities by opening an individual entrepreneur or LLC. No additional licenses are required;
• Obtaining permits from regulatory authorities;
• Selection and hiring of employees in accordance with current legislation;
• Drawing up a detailed agreement that will be drawn up between the hotel and the owner of the animal;
• Opening;
• Advertising and marketing activities.

Where to begin?

Any business should start with planning. Therefore, first a plan is drawn up, and then its additions and adjustments occur. Thanks to the plan, you will be able to see a clear picture of your business and build a development plan. It will also show the material component for the opening. Paid foster care for cats and dogs is a popular and profitable business. To implement it, you need to study the nuances and set priorities correctly.

After analyzing the data, you see all the risks of your enterprise. This way you will analyze your capabilities and understand whether this business is worth doing. If you took the positive side, then next step there will be registration of activities in tax office. The procedure takes a minimum of time and material investment. After this, you should start choosing a room and invite SES employees to analyze it. Next, the premises are renovated in accordance with the requirements and a work permit is obtained.

Nuances of choosing a room

The room should be located at a distance of at least 150 m from residential buildings, but it is better if it is large, as problems often arise for this reason. Local residents complain and inspections happen constantly. The best option there will be an industrial zone or the outskirts of the city, where no one will bother you to do your business.

The ideal option would be a private house and your own land. It must be securely fenced on all sides so that the pet does not leave the premises during a walk. It is recommended to divide the site into several zones for separate walking of different animals.

The rooms will be small rooms inside the house. Their area can be up to 10 square meters. m. Each room will contain large cages in which the animals will be comfortable and not crowded. Big dogs should be housed in outdoor enclosures as they need more space. A hotel for dogs does not imply expensive renovations, it just needs to be clean and well-groomed. It is important that it is warm, dry, there is good sunlight coming through the windows, and the food is fresh and healthy. Animals need care and attention, not expensive repairs.

Equipment and materials for the hotel

In most cases, owners bring their pets' accessories: a bowl, leash, favorite toys and bedding. However, all these materials must be available at the hotel in case the owner does not take them with him. In addition, the hotel is required to veterinarian who, if necessary, will provide assistance to the animal. It is important not only to invite an experienced doctor, but also to purchase basic medications for cats and dogs. Most clients are very concerned about their animals and having a doctor will put their mind at ease.

It is important to clean the premises in a timely manner, as clients will definitely want to see the living conditions of the animals. For this work, it is necessary to hire cleaners who will do the work efficiently and in a timely manner. Rooms must be ventilated and cleaned at least 2 times a day.

Nutrition plays an important role. It is important to properly equip the kitchen and hire a qualified chef. This is a very responsible matter, since your well-being and health will depend on nutrition. Food plays a key role in choosing a hotel. The diet should be varied. Products are fresh and healthy. Typically, food includes dry and meat food, but it may vary depending on the wishes of the owner.

Cost of services

Every client is interested in the financial question “how much does it cost to foster pets”? For cats it is about 250 rubles, and for dogs 350 rubles. The price depends on the location, conditions and services. This amount typically includes accommodation and meals. The cost may increase depending on the breed of the animal, dietary requirements, the need for frequent walking, etc.

To check into the hotel you need to provide your original passport and veterinary passport pet with vaccinations.

Today, the pet hotel market is in a stage of active growth. It is worth noting that this market has a fairly large capacity, since almost every second resident of our country has a pet and their number continues to increase. A particularly significant increase in the number of pets is observed in large cities. As a result, taking these factors into account, the payback period for the business is 18 months, and the break-even point falls on the 4th month of operation.

To open a pet hotel you will need to build your own building. This is due to the restrictions of the sanitary service. The minimum building area should be approximately 350 m2. You will also need to purchase a plot of land for construction. The land plot must be located outside the city limits. The required area is 10 acres. Also, for the successful operation of the hotel, it will be necessary to hire 14 people.

The total capacity of the hotel is 105 beds. Of these, the largest share is occupied by enclosures for dogs and cats. There are also cages for rodents and birds. On average, the hotel will have 210 clients per month. Average term keeping animals is 7 days, the bill varies from 350 rubles to 1,000 rubles per day. Taking these factors into account, financial indicators the projects will be as follows:

Initial investment amount - 2 850 000 rubles;

Monthly profit - 190 000 rubles;

Payback period - 18 months;

Break even - 4 months;

Return on sales - 40% .

2. Description of the business, product or service

For Russian residents, the service of pet hotels is still a fairly new phenomenon. But it is worth noting that the demand for these services is growing. This is due to the increase in both the number of animals and the increase in the pace of life of modern humans. As a result, a large market with growth prospects opens up for the entrepreneur.

The main purpose of a pet hotel is to care for and house clients' animals while they are away. The main tasks of the pet hotel will include:

• ensuring the safety and comfortable stay of animals during their stay;
• animal control and treatment
• catering
• dog walking
• regular cleaning and disinfection of animal areas.

It is necessary to open a hotel of this format in fairly large cities. Firstly, this is due to low demand in small cities, as well as higher purchasing power in large cities. The minimum population required for a city to meet sufficient demand is about 300,000 people.

To open a hotel, you will need to buy a plot of land and also build your own building. The land plot must be selected outside the city. This is due, firstly, to the requirements of sanitary services, which require such premises to be located 150 meters from residential buildings, as well as to the need for constant walking of dogs. The required land area is about 10 acres. It will also be necessary to build a building on the site where the enclosures and technical rooms will be located. The building area will be 350 m2. The building will be 2-storey. On the first floor there will be enclosures for dogs and technical rooms; on the second stage there will be enclosures for dogs and cages for rodents and birds. Also, indoor, equipped dog enclosures will be installed outside, which can be used in the summer.

To open a dog hotel you will need the following equipment:

• cash register
• indoor dog enclosures (outdoor)
• indoor kennels for large dogs
• indoor aviaries for small dogs and puppies
• cat enclosures
• pet beds
• feed racks
• accessories (bowls, drinking bowls, etc.)
• rodent cage
• Birdcage
• carrying
• trays
• laptop

This equipment will provide full time job hotels. In addition, the hotel needs to purchase food, medications for animals and other consumables every month.

There is no licensing for this activity. In order to open a hotel you will need to study regulatory framework By sanitary requirements, comply with all safety requirements in the premises.

3. Sales and marketing

4. Production plan

5. Financial plan

6. Risk factors

The main risks when opening a hotel include:

• high demand variability

This risk is due to the fact that demand for services may be inconsistent. To reduce given risk it is necessary to use different promotion channels. As soon as more people know about your service, you can even out the monthly demand.

• animal diseases

To reduce this risk, it is necessary to accept only vaccinated animals into the hotel.

Possible risks